10 best keyword grouping tools that every marketeer should know

Congratulations! Now that you’ve collected hundreds of keywords, are you ready for the next step? If you’ve made a list and researched keywords that your site already ranks for, you could be well on your way to increase your traffic. Your next step, however, should be to review those words to see how they fit together and develop a content strategy.

To be successful with your SEO strategy, you should group keywords semantically and create a consistent content plan. Identify your most important keywords by grouping them, so you can analyze them at the highest level. This way, you can make sure that you’re targeting them correctly. This means that you can spend more time creating content that matters instead of wasting your time on writing a content that doesn’t.

However, since it’s difficult to group hundreds or thousands of keywords manually, you might wonder how to group and organize your keywords? Luckily, there are several tools that will make this process easier for you. We’ve listed the 10 best keyword grouping tools by trying “Content Writing” keyword list.

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    PEMAVOR (Free)

    PEMAVOR Keyword Grouping Tool (Free)

    If you want to rank in search engines, the first thing you should do is use PEMAVOR’s free keyword grouping tool. It helps you automatically group keywords into clusters so that you can optimize your website content for more efficient search engine rankings and PPC campaigns. It’s the fastest way to find and group related keywords.

    Thanks to the user-friendly tool, you don’t need to have any technical knowledge to master it. Just enter your keywords and click “Group Keywords.” Moreover, you can insert up to 10,000 keywords, but you can’t upload a text file. However, you don’t need to register or log in to access the tool.

    In seconds, you’ll get the results to import the keyword groupings into Excel or Google Sheets. This will help you create more content for new internal links on your website. You can also export and import Search Terms from Google Search Console with KPIs like impression or clicks to our keyword grouping tool. Last but not least, the best part is that the tool is completely free of charge.

    PROSCONS
    No registration or log-in requiredDoesn’t allow you to upload a text file
    10.000 keywords limit
    Allows to download your results into a spreadsheet
    Allow import your Search Terms from Google Search Console
    Free of charge

    ZenBrief (Free)

    Zenbrief Keyword Clustering Tool

    Using the NLP technique, the tool groups similar words and phrases into clusters. While, it’s possible to upload your keyword list as a text file, you can also paste it directly. You can set the minimum and maximum cluster size from the advanced settings. You are allowed to insert 30,000 keywords at once, but if your text file is larger than 1 MB, you might receive an error code.

    Once you get your results, you’ll see the clusters in separate columns. Also, you can export only some columns you need or the entire clusters as a spreadsheet. However, there is no function that allows you to import keywords directly from Google Search Console.

    PROSCONS
    No registration or log-in requiredDoesn’t allow import keywords directly from Google Search Console
    30.000 keywords limitA text file shouldn’t be larger than 1 MB
    Allows you to upload a text file or copy your keyword list
    Allows to download your results into a spreadsheet
    Free of charge

    Keyword Clarity (Free)

    Keyword Clarity Keyword Grouping Tool

    Keyword Clarity is a free keyword clustering tool with tree visualization and keyword manipulation. It uses lemma-based approach to group keywords. Sign in with your Google account to start importing data from Search Console.

    You can copy and paste your keyword list. However, there is no option to upload a text or CSV file. Consequently, a chart of your keywords will then be created. You’re allowed to export the results as an image or a CSV file. You can of course make some adjustments to clarify the chart for yourself any time.

    PROSCONS
    No registration or log-in requiredDoesn’t allow import keywords directly from Google Search Console unless signing in with your Google account.
    Allows to download your results into a spreadsheet and as an image or CSV fileDoesn’t allow you to upload a text file
    Free of chargeA text file shouldn’t be larger than 1 MB
    No information on keyword limit

    Contadu (Free)

    Contadu Keyword Grouping Tools

    Compared to the other tools, Contadu has fewer features, but an easy-to-use interface. When you open the tool, you’ll see two options for grouping keywords:

    1. Build Keyword Clusters Based on Common Subwords.
    2. Assign Keywords to Predefined Groups.

    In the first option, you can insert up to 100k keywords, select the number of clusters you want and your language. In the second one, you can specify the group names and then have the keywords automatically assigned to these groups. At the end, you can export the results as a simple spreadsheet.

    PROSCONS
    No registration or log-in requiredDoesn’t allow you to upload a text file or copy your keyword list
    100k keywords limitHas fewer features
    Allows to download your results into a spreadsheet
    Free of charge

    SE Ranking

    SE Ranking Keyword Grouping Tool

    With SE ranking, you can get various insights including keyword grouping and many other useful features. It gives you numerous settings before you group your keywords (such as choosing search engine, country, location, and language.) If you want, you can also check the search volume. However, it costs $0.004 per query and $0.005 per query to check the search volume. Besides, you can purchase a subscription starting at $31.20 per month.

    The tool groups keywords based on Google’s top 10 results. You can also view the group’s title and search volume. If you expand the group, you’ll get the ranking URLs for each keyword. This way, you can determine if it makes sense to include these keywords in your strategy. It’ll also save you time in deciding which cluster is more important for your strategy.

    PROSCONS
    Has many advanced featuresRegistration or log-in required
    Allows to download your results into a spreadsheetNo information on keyword limit
    Has a free trialNot free
    Allows you to upload a text file

    Umbrellum (Free)

    Umrellam Keyword Grouping Tool

    The Umbrellum was developed by Wouter van der Meij, a freelance SEO consultant. It offers several tools, such as Keyword Discovery, Keyword Planner Alternative, etc. In addition, you can group your keyword list with the free tool. However, to use other tools, you need to purchase a subscription, which starts from €17 per month.

    The tool groups keywords using the Levenshtein distance technique. It has a user-friendly interface where you simply copy and paste your list to the required place. However, it’s not clear how many keywords the tool supports. At the end, each cluster is named with a keyword. Then you can click on these groups to see the clusters. Each group can be downloaded in Excel, CSV or PDF formats.

    PROSCONS
    No registration or log-in required No keyword limit info
    Allows to download your results as Excel, CSV or PDF formatsDoesn’t allow you to upload a text file
    Free of charge

    ClusterAi

    Cluster AI Keyword Grouping Tool
    ClusterAi’s database has been updated in preparation for the rollout of version 2.0. That’s why, we couldn’t check with our keyword list. Source: ZenBrief

    ClusterAi uses the SERP approach to group your keyword list. It crawls the top 10 search results on Google to make decisions. If ClusterAi finds 3 or more pages that rank for a set of keywords, you can probably rank with one page for that set of keywords. Depending on the size of your list, you’ll receive an email with a link to your completed keyword research in a short time. You can import up to 25,000 keywords. However, you can test the program with 500 keywords for free before you buy it.

    PROSCONS
    100k keywords limitRegistration or log-in required
    Has a free trialNot free of charge
    Allows to download your results into a spreadsheet

    SEOSCOUT (Free)

    SEOSCOUT Keyword Grouping Tool

    SEOSCOUT, a keyword grouping and clustering tool, takes advantage of the simple NLP technique, the n-gram system. With this tool, you can group by topics. This way, you can effortlessly remove irrelevant topics and keywords.

    The user interface is very simple. Just enter your keywords along with your main keyword and choose a language. Then you can export a CSV file with the group titles and keyword clusters. Nevertheless, we can’t see any information about the size of the keyword groups.

    PROSCONS
    No registration or log-in requiredNo information on keyword limit
    Allows to download your results as a CSVDoesn’t allow you to upload a text file
    Free of charge

    Surfer

    Surfer Keyword Grouping Tool
    No free trial available.

    Surfer is more than just a grouping of keywords. If you don’t have a keyword list yet, you can create one before grouping with this tool. The tool uses machine learning to detect search intent. You can use the grouping features under Content Planner. Simply enter your focus keyword and select your location. Each cluster targets a topic and has a search intent. The results will help you create a content strategy right away. If it’s irrelevant, you can remove a specific search intent from your results. You can also share the data link with your team. Lastly, the monthly membership costs $49 per month.

    PROSCONS
    Allows to also create a keyword listNo information on keyword limit
    Has also other effective tools inside premium versionRegistration or log-in required
    Allows to share the data link with your teamNot free and no free trial

    Keyword Insights

    Keyword Insights Keyword Grouping Tool
    Keyword Insights organized an example results as a Google Sheet.

    Keyword Insight not only lets you group your words, but it also provides you powerful reports, such as title AI, keyword context, hub and spoke reports. It groups keywords based on live search results page data using NLP, but they’re confident about the results as compared with other tools. After selecting your options (location, language, etc.), you can upload our CSV file. You can’t copy and paste your list, however. Before you buy the tool, you can get 400 credits for free. While, there are also several premium options, the monthly membership costs $9.99.

    PROSCONS
    Provides detailed resultsRegistration or log-in required
    Allows you to upload a CSV fileDoesn’t allow you to copy your keyword list
    400 credits for freeNot free
    No information on keyword limit

    Keyword Grouping Tools Comparison

    KEYWORD GROUPING TOOLS:KEYWORD LIMITTECHNIQUEPRICE
    PEMAVOR10,000Tf-idf and DBSCAN Free
    ZENBRIEF30,000NLPFree
    KEYWORD CLARITYNo information availableLemma-based approachFree
    CONTADU100,000NLPFree
    SE RANKINGNo information availableGoogle’s top 10Starts $31.20 per month
    UMBRELLUMNo information available Levenshtein distance Free
    CLUSTERAI25,000 SERP500 keywords for free
    SEOSCOUTNo information availableN-gramFree
    SURFERNo information available NLPStarts $49 per month
    KEYWORD INSIGHTSNo information available SERPStarts $9.99 per month, 400 credits for free

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