Was the article you’re reading created by an AI or written by a human? That distinction is getting harder and harder, isn’t it?
ChatGPT was released last November by OpenAI. With surprisingly good results, publishers have been thinking about the future of AI content. And, they’re on red alert. Because although AI gives grammatically correct and human-like answers, it doesn’t know whether the answers are correct or not. Therefore, the risk of infollution increases even more.
Google has already announced that it’ll give more weight to high-quality content on results pages with the Useful Content Update. This update aims to ensure that users find useful and valuable content that is well-written, informative and accurate information and to reduce the visibility of spam content. This includes low-quality content created by AI.
A story or an email you read this morning may have been written by an AI, but on the other hand, various tools detect such content.
How do AI detection tools work?
AI systems generate content using predictive algorithms. For example, they may predict the most likely next word in a sentence. However, how does Google detect AI content even if they’re surprisingly well-written? Google uses a language model to predict the likelihood of certain words and phrases in a text. Other AI detection tools also use similar models to determine how humanly a text is written.
AI systems leave easily detectable AI traces in all the content they create. Thus, content detectors analyze the words and syntax of a text and look for patterns in it. If the tools detect similar patterns, they perceive content created by AI.
Based on these traces, the tools can easily identify whether it’s AI content or human content:
- Repeating words
- Copied text
- Easily predictable words
- How smoothly the content reads
- Sentence length, etc.
- Inaccurate data
- Lack of analysis
Last but not least, these tools can be helpful in detecting AI content, but keep in mind that they aren’t excellent.
The tools to check for AI-generated content
Originality.ai
Originality.AI is designed for web publishers and professional writers who need accurate AI content detection and plagiarism checking. It’s known for its high accuracy rates and comprehensive features, including readability scoring and team collaboration tools. It’s ideal for businesses and agencies looking for scalable solutions.
- Claims to be the most accurate AI content detector, with 99% accuracy in detecting AI-generated content.
- Includes features like plagiarism checking, readability assessment, and fact-checking.
- Designed specifically for web publishers, content marketers, and writers.
- Support 14 languages.
Pros:
- High accuracy in detecting AI-generated content.
- Comprehensive toolset for content quality assurance.
- Supports team management and report sharing.
Cons:
- Not intended for student use; requires a credit card upon signup.
- May not be suitable for all types of content, focusing primarily on web publications.
Pricing:
- Starts at $0.01 per credit. Each credit scans 100 words for AI detection or plagiarism checking. Minimum purchase: $20 for 2,000 credits.
Smodin
Smodin offers an AI-powered content detector that helps users identify AI-generated text quickly and efficiently. It supports multiple languages and integrates additional tools like plagiarism checkers and AI content removers, making it a versatile option for content creators, educators, and marketers.
- Detects AI-generated content, with claimed accuracy rates of 91% for AI documents and 99% for human documents.
- Supports over 40 languages.
- Offers additional tools like a plagiarism checker and AI content detection remover.
Pros:
- Free to use with a user-friendly interface.
- Provides multiple AI-driven writing tools beyond content detection.
Cons:
- Some reviews suggest it may struggle with accurately detecting AI content, potentially leading to false positives or negatives.
- Performance can vary across different languages.
Pricing:
- Offers a free version with 5000 character limitations. The price starts at $15USD /Month with unlimited AI detector and 15,000 characters / entry.
Writer
Writer offers an AI content detector as part of its broader suite of writing tools. It detects AI-generated text and integrates seamlessly with other tools for editing, improving readability, and optimizing SEO. It’s well-suited for marketing teams and content creators who need an all-in-one platform.
- Detects AI-generated content across various models, including GPT-4 and ChatGPT.
- Allows users to check up to 5,000 words per analysis.
- Provides additional writing tools and resources for content creation.
Pros:
- User-friendly interface with a generous word limit for free checks.
- Part of a broader suite of writing and content optimization tools.
Cons:
- Detection accuracy may vary depending on the complexity and nature of the text.
- Primarily designed for integration with other Writer.com tools, which may require additional subscriptions.
Pricing:
- Free to use for AI content detection. Basic plan starts at $18/mo for per user.
BrandWell (Previously Content at Scale)
BrandWell AI focuses on marketing and SEO content detection. It analyzes text for AI patterns in blogs, social media posts, and emails. With features optimized for content marketing, it’s particularly useful for businesses aiming to maintain authenticity in their marketing efforts.
- Real-time AI detector identifies text created by models like ChatGPT, Gemini, and Claude.
- Focuses on website pages, blog posts, social media content, and email marketing messages.
- Offers a proprietary tech stack that analyzes content for robotic-sounding language.
Pros:
- Specialized in detecting AI-generated marketing content.
- Provides additional services like content optimization and link building.
Cons:
- Character limit of 2,500 for free scans.
- Primarily tailored for marketing content, which may limit its applicability for other content types.
Pricing:
- Free to use until 2500 character. The pricing starts at $249/mo for 1 user/2 sites.
HuggingFace
The GPT-2 Output Detector Demo is a free online tool from Hugging Face. It checks whether content is AI-generated based on older GPT-2 models. While it’s simple and free, it may not be as accurate for newer AI models like GPT-3 or GPT-4, making it more suitable for basic detection tasks.
- An online demo that predicts the likelihood of text being generated by GPT-2.
- Provides real-time analysis with probability scores indicating “Real” or “Fake” content.
Pros:
- Free to use and accessible without registration.
- Offers immediate feedback on text input.
Cons:
- Limited to detecting content generated by GPT-2; may not accurately detect newer AI models.
- Results become reliable only after analyzing around 50 tokens.
Pricing:
- Completely free.
Comparison table
| Tool | Language Support | Pricing | Pros | Cons |
|---|---|---|---|---|
| Originality.AI | 14 languages | Starts at $0.01 per credit. Minimum purchase: $20 for 2,000 credits. |
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| Smodin | 40+ languages | Free version available (5,000 characters). Paid plans start at $15/month. |
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| Writer | English | Free for AI detection. Paid plans start at $18/user per month. |
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| BrandWell | English | Free for 2,500 characters. Paid plans start at $249/month. |
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| HuggingFace (GPT-2 Detector) | English | Completely free. |
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AI-generated content vs plagiarism
The rise of AI-generated text has sparked conflicts about originality and authenticity in content creation. Everyone agrees on how effective AI technology is, but people are divided on the creativity and originality of AI results. Is machine-generated content truly original? If not, what are the ethical implications of its use? To find the answers, please read our detailed analysis of: AI generated content and plagiarism?
What happens if you publish your AI content without testing?
What happens if you publish AI-generated content without testing it, and Google determines it’s not human content? Your website ends up in Google’s black books, and its SEO score drops. In other words: Your content will lag behind your competitors in search results. Moreover, creating low-quality AI content can harm your brand’s image.
To avoid being penalized by Google, you need to create high-quality AI content. Test and edit your AI content using the tools mentioned above.
Conclusion
Do AI detection tools want to put an end to AI writing tools? No, of course. They just want to prevent content that doesn’t add value and causes infollution. What can you do as an AI writer? Optimize your AI-created content based on the detection results and turn it into human-quality posts. Ultimately, such tools can save us time, but you should invest time and effort in writing content to achieve an effective result.
What will be the next goal of AI content creation tools? Generating undetectable AI content?
If you have any questions about AI in business, contact us now.
