Deep Dive Newsletter January 2023

ABM is a highly targeted and personalized approach that focuses on specific, high-value accounts. Rather than trying to reach many potential customers, ABM focuses on a smaller number of key accounts that align with the company’s goals.

You can collect leads with various methods and strategies. However, what is the quality of leads you got? For sure, all leads are not equal. You can handle this problem with lead scoring. That is, lead scoring is a system where you rank the leads you get. Your scoring may diversify depending on demographic information, behavior, and transactions. 

Artificial Intelligence (AI) has been recognized as one of the central enablers of digital transformation in several industries. Robotics, automation, speech recognition might be considered as an industry itself. But, AI can be applied by SMBs to improve their businesses, their services, their processes, or their products, too. Many SMBs are struggling in finding their path in the big, unclear AI world in this digital century.

Was the article you’re reading created by an AI or written by a human? That distinction is getting harder and harder. Google has already announced that it’ll give more weight to high-quality content on results pages with the Useful Content Update. A story or an email you read this morning may have been written by an AI, but on the other hand, various tools detect such content.

Auto-tagging is a feature in Microsoft Ads that automatically adds tracking parameters to the destination URLs of your ads. MSCLKID tracking allows you to track the performance of your ads. It provides detailed information about clicks, impressions, and conversions.

We’re highlighting some great posts regarding PPC every month, so you won’t miss anything!

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• Simulate the effects of negative keyword lists before you publish them into accounts.