Consentless tracking: Boost data collection with privacy compliance
Data privacy concerns and the need for effective data tracking are often at odds. Users want to surf the internet securely, while companies want to offer them a personalized experience. The gaps in data due to privacy regulations can make it challenging for businesses to achieve this goal, resulting in incomplete performance metrics. In the […]
Understanding Chrome’s third-party cookie restrictions and their impact
On January 4th, 2024, Google Chrome stopped allowing third-party cookies for 1% of its users, and it’ll be extended to all users by the end of the year. Everyone in the industry has the same question: how will the end of third-party cookies affect online advertising? These changes require a rethink of marketing strategies that […]
Google Privacy Sandbox: A safe web for everyone
The Google Privacy Sandbox encourages more private browsing because of the growing concern about online tracking. For this reason, Google has already started to phase out third-party cookies to enhance user privacy. Update: Google had intended to end third-party cookies by early 2025. But, recently, VP Anthony Chavez posted on the Privacy Sandbox Blog that […]
How to remove unwanted referral spam traffic in GA4
Marketeers collect, analyze and interpret data to make strategic decisions. Otherwise, it’s not a logical way to get an effective result with trial and error. However, what happens if this data is manipulated? Of course, this costs dearly. Businesses may have to face many serious consequences, from inaccurate reporting to budget losses. When monitoring your […]
PPC Posts You May Have Missed This Month, April 2024
Dive into the dynamic world of pay-per-click advertising with our curated selection of must-read PPC insights from April 2024. 7 ways to improve your Google Ads Click-Through Rates by Marin Software There are several effective strategies you can use to increase click-through rates (CTR) on Google Ads. A high click-through rate (CTR) is an important […]
Google Ads Quality Score: The factors that will improve your AdRank
Based on the discussion on LinkedIn, I thought it was time to make a summary of the components we know about Google’s Quality Score (QS). It’s a black box, but luckily, some documents are available because of the DOJ Antitrust Trial, which brings some insights. Let’s have a look! I’m referring to a document from January […]
Consent Mode V2 Implementation using GTM and Klaro
User data is undoubtedly an important resource that formulates marketing strategies for all brands. However, no matter how valuable this data is, organizations and brands must comply with international laws when collecting data. For this reason, the Consent Mode feature offered by Google for data collection enables website and application owners to process visitor data […]
PPC Posts You May Have Missed This Month, March 2024
Discover the latest trends, updates, and actionable strategies for marketers — from innovations to case studies, this guide is your shortcut to staying ahead in PPC. How Google Search Generative experience is impacting ads — Search Engine Land How Google’s Search Generative Experience is reshaping the digital advertising? A recent study sheds light on the […]
IP2Location: IP lookup with detailed geolocation
An online bookstore can suggest books based on your local weather conditions—cozy mysteries during a snowstorm or adventurous tales on a sunny day. How does a website know exactly where you are and show spot-on offers? By magic? Digital wizardry is what we call sophisticated technologies. Having IP information unlock many valuable insights. With this […]
PPC Posts You May Have Missed This Month, February 2024
Explore the latest insights in PPC with a roundup of notable posts from February 2024. 4 advanced GPT-4 capabilities to level up your PPC efforts — Search Engine Land Which ways can increase PPC power through GPT-4? GPT-4 may boost PPC by managing keywords, creating ad texts, and aiding in audience development. However, it struggles […]