Boost your PPC Landing Page Quality Score: Key insights from Google’s latest update
On February 5, 2025, Google announced a significant update to how it judges the quality of ads. This change directly impacts Landing Page Quality Score (LPQS), which is Google’s way of rating your landing page’s effectiveness for ad clicks. Shashi Thakur, in Google’s blog post, highlighted the importance of landing pages being both relevant and […]
Using Google Tag Manager as a First-Party Script: What It Means and Why It Matters
In a digital world that’s increasingly shaped by privacy regulations, browser restrictions, and tracking prevention mechanisms, many businesses are rethinking how they collect data. One powerful and relatively underutilized approach is hosting Google Tag Manager (GTM) as a first-party script, also known as a self-hosted GTM setup. This article walks you through what first-party GTM […]
Boost your AI visibility and traffic with llms.txt
From daily routines to brand workflows, we’re all using AI tools, so it’s no surprise that AI is reshaping how we search for information. Traditional keyword searches are fading, replaced by smarter, AI-driven alternatives. These days, we want direct, accurate answers. Instead of digging through endless web pages, users now prefer AI chatbots for instant […]
Dynamic landing pages for highly successful PPC: best practices & examples
Improving your Google Ads Quality Score can reduce your costs. PEMAVOR notes that a higher Quality Score directly lowers your minimum bid and actual cost-per-click (CPC), meaning you’ll pay less with a better Quality Score. One of the most effective ways to improve Quality Score is by optimizing your landing pages. When your landing page […]
The Power of n-gram Analysis – Unlocking Hidden Keyword Opportunities in Google Ads
Google Ads campaigns live and die by keyword precision. Finding the right terms can maximize Return on Investment (ROI), while wasted spend on irrelevant clicks can drain budgets fast. This is where n-gram analysis can make a difference. It’s an advanced but simple way to extract valuable keyword insights from your search term data. Irrelevant […]
How to use XML sitemaps for more visible on-page SEO
Search engines rely on efficient crawling and indexing to provide relevant search results. However, websites with thousands of pages, deep navigation structures, or dynamically generated content often face indexing challenges. With an XML sitemap, you can improve your website’s crawling efficiency by signaling which URLs are relevant and how often they are updated. This is […]
Best tools to monitor competitor PPC strategies in 2025
PPC ads are like magic wands for brands, giving us the power to accelerate business growth and enable bold actions. With the right approach, they can bring in a flood of potential customers in no time. However, some companies think that running ads randomly will yield results. The truth is, strategically planning PPC campaigns and […]
4 Google Ads tasks that waste your time (and how to fix them)
Analyzing metrics, adjusting strategies, and explaining results to stakeholders is an everyday task for Google Ads managers. But it may have an endless cycle feeling, which results in frustration. Are you also spending more time managing data than optimizing campaigns? Then this article is for you. These time-consuming tasks are repetitive and don’t help improve […]
How to track AI and LLM chatbot traffic in Looker Studio
By late 2024, Google’s global search engine market share fell below 90% for three consecutive months, while AI chatbots rapidly gained momentum in the market. These changes increasingly shape user behavior and expectations. As a result, businesses need to analyze how AI-driven traffic influences their website’s performance. With Looker Studio, you can identify and segment […]
From queries to prompts: how AI chatbots are changing the search landscape
Google has monopolized the search market, consistently holding 90%+ market share for nearly a decade. But recent data suggest that a change may be underway. However, Google’s share reportedly dipped below 90% in Q4 2024, and there are multiple signs that Bing, ChatGPT, and Perplexity are enticing users to explore alternative search experiences. In this […]