Import offline conversions to Bing Ads automatically (Full script solution)
This post will show you how to setup the complete process automation to bring offline conversions to your Microsoft Advertising account, just by using Google Ads Scripts and Google Sheets. In other words, you need no developer skills to solve this automation task and all required tools are completely free. What are offline conversions? You […]
How to expand your negative keyword lists in PPC
Google’s recent changes to keyword match types and the increase in close (sometimes not close at all) variants also have implications for how you should handle negative keywords in Google Ads. I describe how you can deal with this to stop wasting money on poor search terms. What is a good negative keyword? These days, […]
How to pull Google Auction Insight Data in an automated way
Without data-driven results, it’s challenging to properly understand your competitors because data never lies about ad strategies. With the right moves, you can overtake other brands. The Google Auction Insights Report is a priceless tool that gives insights into your competitors’ performance. However, accessing and analyzing this data can be tedious and time-consuming, especially when […]
PPC Posts You May Have Missed This Month, April 2022
Our monthly PPC newsletter keeps you up to date with the latest developments in the PPC world. How to make paid search work for B2B marketing by Search Engine Journal It’s common for B2B marketeers to have issues with high CPCs, low search volume, and unqualified leads. If you want to achieve your goals in […]
10 best keyword grouping tools that every marketeer should know
Congratulations! Now that you’ve collected hundreds of keywords, are you ready for the next step? If you’ve made a list and researched keywords that your site already ranks for, you could be well on your way to increase your traffic. Your next step, however, should be to review those words to see how they fit […]
Google Ads for B2B companies: How does it work?
Nobody counts the number of ads you run, they just remember the impression you make. William Bernbach Is there a shortcut to get more conversions for your B2B company? You want to generate more leads and increase your sales and profits without investing a lot of time and money? To do this, you need to […]
PPC Posts You May Have Missed This Month, March 2022
PPC posts come and go, and it can be difficult to keep track of them all at once. Therefore, we have created this list to bring you the best PPC posts from the previous month. From PPC strategies to new tools and tips to make your campaigns even more successful, these posts will help you […]
PPC Posts You May Have Missed This Week, March 2, 2022
Reading this week’s newsletter will help you create effective PPC campaigns and boost your marketing efforts. It talks about the importance of setting a budget, developing bidding strategies, and more. 7 ways to save money in Google Ads by WordStream As competition increases in the Google Ads auction, so do advertising budgets. Yet, how can […]
PPC Posts You May Have Missed This Week, February 23, 2022
What’s on the PPC agenda this week? Check out our weekly PPC newsletter so that you don’t fall behind on any news, updates, or announcements. 3 changes coming to Google Ads automated extensions by Search Engine Land Google Ads had announced 3 changes for automated extensions. Automated extensions have essential functions to improve the performance […]
How to use Google, Bing and Amazon Autocomplete APIs
Keyword suggestions using the autosuggest features of search engines are very powerful. Your keyword research gets even more powerful when you automate the keyword extraction process by calling the autocomplete APIs using a script language like python. Of course, you can also use our free online autosuggest keyword tool if you don’t want to code […]