PPC Posts You May Have Missed This Week, February 16, 2022
Every week, this newsletter highlights the top PPC posts from around the world. 4 ways to boost your paid search performance by Search Engine Land Learn how to improve the relevance, targeting, and timing of ad copy. You can increase your performance in paid search with effective methods. Paid search marketeers have all the tools […]
PPC Posts You May Have Missed This Week, February 9, 2022
This week, we have a couple of interesting PPC posts for you to read. We made sure that they are of great assistance to your PPC efforts. Changes to BMM keywords by PPC Hero Google Ads had eliminated the use of Broad Match Modifier (BMM) keywords in 2021. Have you given any thought on how […]
PPC Posts You May Have Missed This Week, February 2, 2022
Choosing the best strategy for your business can be challenging. Nevertheless, these posts are a great resource to help you get started. 4 automated campaign types and how to control them by Search Engine Land The automation should supplement your marketing efforts. Many platforms like Google are placing even more emphasis on automation applications. However, […]
PPC Posts You May Have Missed This Week, January 26, 2022
We’ve been keeping up with the latest news in PPC, and this week, we’re bringing you the latest PPC news and tips from around the web! How automated Ad Bidding can help you reach your campaign goals by Unbounce Automatic ad bidding is a bid strategy that automatically sets bids for your ads based on […]
PPC Posts You May Have Missed This Week, January 19, 2022
There are many great PPC posts published every week. Check out our weekly newsletter if you don’t want to miss any critical posts. Reasons to measure CLV for your search campaigns by Marina One The value a customer has to your business is enormous. Calculating CLTV is a simple way to value your investment. You […]
How to analyze winning and losing search patterns
Keeping up with the performance of all the queries in Google Search Console might be time-consuming. It’s also bad for your eyes. Of course, there’re many paid tools available that create charts where you see the performance difference in time. But, we offer a free solution with the help of our Keyword N-gram Analyzer. Comparing […]
PPC Posts You May Have Missed This Week, January 12, 2022
Each week, we compile a series of new posts on PPC that you may have missed. These posts can help you find new ways to market your business. How paid and organic work together for better performance by Search Engine Land Do you think you can still be fine with your performance on your site […]
Deep Dive Newsletter December 2021
Subscribe | Navigate to Topic: Digital Marketing SEO PhraseON-PPC at its best! Digital Marketing Cluster massive amounts of keywords in PPC Sample size is crucial for making decisions in PPC. Maybe you want to block some parts of your traffic using Negative Keywords, or you want to spend more of your budget on search terms / keywords […]
How to do n-gram analysis of Search Console Queries
N-grams basically tell us how many times a word or a sequence are repeated in our keyword list. With n-gram data, you’ll be able to optimize your content strategy by understanding the most popular and repetitive set of keywords in your Google Search Console (GSC) data. For example: “cheap flight ticket to Germany” and “cheap […]
PPC Posts You May Have Missed This Week, December 29, 2021
The industry is changing rapidly and you should always follow the most popular and profitable latest PPC posts. The following posts contain extremely valuable information that you can use to improve your campaigns. They’ll give you a head start on the competition just before 2022. How to increase conversion rates by PPC Hero You can […]