Google Ads Scripts to Improve Your PPC Performance

Google Ads scripts are here to stay. Specific scripts for PPC tasks should be at the top of your to-do list. Search Engine Journal, Frederick Vallaeys If you’re an Ads manager, you most certainly know that monitoring tasks and daily optimization of your campaigns can become a long and tedious task. To get rid of […]

N-gram analysis in PPC

N-gram analysis of your PPC data will give you insights to take actions that will save you tons of money! Become a PPC Super Hero by using data science Approaches for PPC problems. N-gram analysis will inspire you with insights and action plans which were hidden before. What are n-grams and how to create them […]

Ads script for negative keyword conflicts in PPC

At the end of the day, ads scripts keep your campaigns running like a lean, mean, well-oiled machine. Nils Rooijmans, Wordstream Negative keywords prevent ads from appearing to irrelevant search queries. However, in some cases, they may block your normal keywords from showing to valuable traffic. This issue often arises when you choose a wrong […]

What exactly changed in the Search Term Report in September 2021?

Intro: Google changed the Search Term Performance Report Google announced in September 2021 that there will be some major changes to their Search Term Performance Reports. This time, Google is going the opposite way than last time: There should be more search term data than ever before in order to provide more insights for campaign […]

Deep Dive Newsletter June 2021

Subscribe | Navigate to Topic: SEO SEA EVENTS SEO Python Script: SEO Content Analysis of your competitor Analyzing the content of your competitors can provide you with valuable insights about your own operations and goals. This basic Python script can give you information on n-grams in seconds. If you want to know more about n-gram […]

Deep Dive Newsletter May 2021

Subscribe | Navigate to Topic: SEO SEA AI in Business SEO N-Gram Analysis on Keyword Planner Data You can discover interesting search patterns for your SEO strategy by analyzing n-grams in big keyword lists. Here is a real life example of how easy and fast it can be done. Free Online Tool: Group Your SEO […]

Stefan Neefischer’s Newsletter April 2021

Subscribe | Navigate to Topic: SEO BigQuery ML Display SEO PEMAVOR Search Trends Tool: How is it done? Google Trends Chart Creator – that produces embeddable HTML Code you can use easily to add pretty looking search trends visualizations to your website. The Rise of Python since 2004 Which Programming Language you should learn? In […]

Analyzing Google Trends Data to get Covid insights for Germany:

1.) “Geschmacksverlust” and “Geruchsverlust” have a lot less searches in the current Covid-19 wave, that is mainly driven by B.1.1.7 cases 2.) “long covid” is currently exploding in search trends. Is it getting just a common term and people want information about it? Or do more people run into “long covid” problems with B.1.1.7? You […]

The Rise of Python since 2004

Which Programming Language you should learn? In these days, you will find a lot of new code examples of Python solutions for marketing areas like SEO or PPC. When you are interested in becoming a data scientist, you are probably to pick Python to start with because there are so many modules out there and […]

PEMAVOR Search Trends Tool: How is it done?

Google Trends is an excellent tool for marketing purposes. It shows how frequently a specific search term is entered into Google’s search engine over a period of time. Also, it allows you to monitor and analyze both your company and competitors. As PEMAVOR, we also frequently used Google Trends data in past projects. But there […]