Clustering Google Display Placements Using Tf-Idf + KMeans
You can group display placements together based on their website content and judge elements even with low sample sizes. This will help you detect the good and bad performing ones and make adjustments. Grouping display placements together based on their website content uncovers very well performing clusters along with some poor ones. The problem we […]
Entity recognition in Google Ads
There are several great use cases of entity recognition on search terms in Google Ads. In this post, you’ll find out how to optimize your Google Ads accounts with a step-by-step guide to build a custom entity database. Entity recognition is an information extraction technique. It identifies and classifies the named entities in a text […]
How to Identify High Quality Managed Placements for Google Display by Scraping the SERPs?
In the previous post I explained how to identify positive placements within your existing display campaigns. Today I want to talk about identifying new high quality placements that possibly never appeared by using automated placements yet. When building a solution for that I thought about these points: Join the conversation on LinkedIn
A closer look on Google’s display placements
If you’re running ads on the Google Display Network, you’d better check the placements where your ads are displayed. You might be wasting precious budget on spam. There are situations where website owners profit from AdSense on crappy websites offering no value. How is this possible? After all, Google keeps informing us about the new […]
Negativation strategies for bad traffic segments in Google Ads
We’ll see more and more inefficient search patterns and wonder how our budgets disappeared so soon. However, there are ways to outsmart Google and deal with close variants. Google wants to drive even more traffic to your keywords by matching search queries that wouldn’t have been triggered in the past. It accomplishes this through the […]
Why Google Smart Bidding spent €339 for just one click?
And why is Google pushing everyone to use Smart Bidding? If this bidding approach is really so superior, it would be easy for Google to take all the risk and pay for conversions. Why did they do this on the display network? In assume that they had to because more and more people were dropping […]
Cui Bono? A critical view on bidding features in Google Ads
Google’s Smart Bidding feature has caused a spike in CPCs (Cost-Per-Conversion), resulting in a decrease in conversions and an increase in costs for search partners. Let’s take a look at how Google is trying to force you to give up bidding control. First things first: If you set up a new account, take a good […]
How to get unsampled reporting data in Google Analytics
Data sampling in Google Analytics may sometimes lead to inaccurate reports, impacting the quality of your insights. We’ll show you two approaches that will fix sampled data in your Google Analytics reports, even when you’re using the free version of Analytics. Long time period + lots of dimensions = sampled data If we have a […]
How to find high-potential B2B users and target them in Google Ads
Although some marketeers use productive strategies to boost their Google Ads for B2B conversions, they fail to increase their revenue. Why is that? Because they don’t really know their customer base. They don’t aim to gain a deep understanding. Just, they’re doing audience research by halves. Targeting high-potential B2B users in Google Ads is a […]
Detect duplicate keywords with this Google Ads script
Managing keywords isn’t as complicated as you think. Many advertisers act like a cloud hangs over them when identifying and eliminating duplicate keywords. Because these keywords can lead to higher costs and lower ad quality scores. If your Google Ads campaigns underperform, consider checking for duplicate keywords—it’s worthwhile. However, how can you look for these […]