PPC Posts You May Have Missed This Month, March 2024
Discover the latest trends, updates, and actionable strategies for marketers — from innovations to case studies, this guide is your shortcut to staying ahead in PPC. How Google Search Generative experience is impacting ads — Search Engine Land How Google’s Search Generative Experience is reshaping the digital advertising? A recent study sheds light on the […]
IP2Location: IP lookup with detailed geolocation
An online bookstore can suggest books based on your local weather conditions—cozy mysteries during a snowstorm or adventurous tales on a sunny day. How does a website know exactly where you are and show spot-on offers? By magic? Digital wizardry is what we call sophisticated technologies. Having IP information unlocks many valuable insights. With this […]
PPC Posts You May Have Missed This Month, February 2024
Explore the latest insights in PPC with a roundup of notable posts from February 2024. 4 advanced GPT-4 capabilities to level up your PPC efforts — Search Engine Land Which ways can increase PPC power through GPT-4? GPT-4 may boost PPC by managing keywords, creating ad texts, and aiding in audience development. However, it struggles […]
Streamlining corporate identity: How PEMAVOR achieved professionalism with Visme
When PEMAVOR began its journey, our presentations lacked polish and consistency was a problem. Preparing new ones in alignment with our corporate identity took hours. We needed a way to professionalize and stand out. That’s where Visme came in. With it, our presentations transformed and workflows simplified. No more disjointed designs. Now, we captivate our […]
The top tools for PPC fraud blocking in 2024
We’re in 2024 and PPC (Pay-Per-Click) fraud is still a big concern. These deceptive practices drain advertising budgets and falsify campaign analytics. Such a nightmare. Right? However, as fraudsters develop new tactics, marketeers will come up with stronger tools to stop fake clicks on ads. Well-spent budgets, real clicks and happy marketeers. If you want […]
PPC Posts You May Have Missed This Month, January 2024
Missed the latest PPC trends? Catch up with January’s top picks. How to optimize paid ads for ecommerce with long sales cycle — Blue Ox Digital Does it matter to track micro-conversions in e-commerce? Optimizing paid ads for e-commerce with long sales cycles involves using micro-conversions. These are actions that potential customers take on the […]
Make observability very simple: Monitor your Google and Microsoft Ads with Grafana
Data now guides all our decisions. Acting without data, especially when monitoring ad campaigns, is like shooting in the dark. Whatever data you have for a company and what you think is good, you’ll benefit from this data. However, as a company grows and teams get bigger, inefficiencies come up in this disconnected ecosystem. The […]
What are the top digital marketing trends that businesses should be implementing in 2024?
Are you sure your marketing efforts are still driving results? If your company loses value, it could mean you’re missing something. Haven’t tried new technologies and trends yet? Maybe, that’s the problem. Leverage data-driven advertising strategies Although the world today is more competitive, companies are luckier. Because big data sets allow companies to effectively understand […]
PPC Posts You May Have Missed This Month, December 2023
As we’ve already entered the New Year, let’s revisit significant PPC strategies and trends from December. Our roundup offers insights and discussions crucial for optimizing upcoming campaigns. Google reveals next step toward removal of tracking cookies by Social Media Today Google will begin testing a new tracking protection feature in Chrome to limit cross-site tracking […]
How to leverage offline conversions to boost Google bidding performance
If you only track online conversions, you may miss out something of your customers’ journey. That’s why offline conversions give a more complete picture of how your ads are performing. For example, a customer might click on your ad and then call your store to make a purchase. If you’re not tracking offline conversions, you […]