PPC Posts You May Have Missed This Month, November 2023
Don’t miss out on the latest trends and insights that could redefine your digital marketing strategies. How to create a killer content personalization strategy for B2B sales by Marin If you don’t deeply understand your audience, how can you boost B2B sales through personalized content? Actually, how can you create personalization? First of all, it’s […]
Google Ads Data Manager: New face of the first-party data management
Managing first-party data has been a tough nut to crack. Accessing and integrating data across various channels is challenging and time-consuming. However, we have great news. It’s time to say goodbye to the cumbersome old ways and embrace this new approach called Google Ads Data Manager to handle first-party data. What is Google Ads Data […]
The next big thing: how to train your custom ChatGPT
It’s time to level up with custom ChatGPT. Thanks to AI technology, we can move beyond generic strategies with sky-high personalization. For businesses, it means crafting unique, effective marketing strategies tailored to customer needs. This update of OpenAI could change the way brands connect with customers, which would be a big change in the marketing […]
How to track Google Ads conversions using WBRAID and GBRAID after the iOS 14 update
Apple’s iOS 14+ update has affected ad tracking, leading to the decline of GCLID’s ability. To adapt this changes, Google introduced WBRAID and GBRAID. These parameters ensure advertisers can measure campaign effectiveness within its privacy constraints. What is GCLID? GCLID (Google Click Identifier) is a tracking parameter for Google ad clicks and measuring conversions. It […]
Google BigQuery Studio: A comprehensive guide
Data means everything nowadays, but our job is never finished after collecting data. We need to be able to handle extensive data and understand it. Otherwise, we only have too much useless data. Large companies have already started to invest in big data and AI (artificial intelligence). However, most of them fail to manage excessive […]
PPC Posts You May Have Missed This Month, October 2023
Stay updated with the latest trends and insights. Let’s check out PPC posts from valuable sources. Reevaluate your match type and bidding strategy by OPTMYZR Navah Hopkins’ study examined broad versus exact match keyword types in online ads and compared bidding strategies: Analyzing 2,637 accounts, exact match consistently outperformed broad match in metrics like CPC, […]
How can programmatic advertising be effective with ABM?
Account-based marketing (ABM) is a scalable approach to increase conversions with focused targeting and personalization. Nevertheless, in the B2B sectors, the sales cycle is slower than in B2C. Programmatic ad tech comes into play as an innovative solution. With programmatic and ABM, B2B marketeers can rev and optimize their process. This guide explains the power […]
Best technical SEO tools in 2024
Every digital marketeer should know how to do a technical SEO website analysis, but manually doing it takes time and effort. Instead, using technical SEO tools to identify and quickly fix website issues that could harm search rankings would be wiser. Technical SEO is as important as off-page or on-page SEO optimizations. The sooner you […]
Programmatic Advertising vs Google Ads
Are programmatic advertising and Google display ads the same? Programmatic advertising is an automated ad-buying model powered by artificial intelligence and machine learning. And GDN (Google Display Network) allows advertisers to reach target audiences who use Google’s products and features. First thing first, you should understand how programmatic advertising works. It may seem complicated because […]
PPC Posts You May Have Missed This Month, September 2023
Keep up with our list of importance PPC updates from September 2023 that you might not have overlooked. Google Ads for lead generation by Search Engine Land Every company’s potential customer journey is different and each potential customer is also different. There is no universal solution to achieving significant revenue through Google Ads for lead […]