A marketeer’s guide to programmatic ad fraud
Programmatic advertising automates the buying and selling of online ads. It’s practical because the process is faster and proper. However, it has its own challenges. Ad fraud is a mind-numbing matter for marketing teams. To avoid it, you should understand it from every angle Let’s learn how to protect your programmatic ads from fraud. How […]
GTM preview and debug mode guide (2024)
Google Tag Manager (GTM) is a user-friendly platform that enables you to manage and deploy website tracking codes and tags without requiring direct code changes. That is, it simplifies tracking implementation and updates. Understanding what’s happening in your GTM instance, tracking errors, and finding their cause is imperative. In this article, we’ll talk about how […]
PPC Posts You May Have Missed This Month, August 2023
Don’t miss out on important PPC (Pay-Per-Click) updates. Let’s check out our monthly series. Attributes of a good landing page experience by Unbounce Google has standards, and you should meet them to succeed in your campaigns. Well-structured landing page experiences are a big plus for PPC ads’ success. Because Google ranks these pages, affecting how […]
How to use DebugView in GA4
In the digital world, understanding what your users and potential customers are doing is important to improve business. Google Analytics 4 (GA4) is a great tool to collect this data. However, sometimes errors can occur during data collection—this is where debugging comes into play. This guide is for anyone who wants to find and fix […]
B2B programmatic advertising: Improve your business with efficient targeting
Buyers (advertisers) and sellers (publishers) negotiated to display ads on specific websites. In old times, targeting ads and measuring performance took a lot of work because of the manual process. Besides, improving the campaigns and reaching the target was challenging—such a time-consuming and hopeless situation. However, the digital media buying journey meets automation thanks to […]
How to connect HubSpot with Google Analytics 4 via Client ID
HubSpot lets you collect information from people who fill out forms on your website. Using this data, you can create strategies to turn website visitors into potential customers. However, you can’t see visitors’ buying history and lead quality on the default setting in Google Analytics 4. On the other hand, by connecting these two powerful […]
Programmatic advertising for targeted marketing success
Remember the days when auctioning for ad spaces between publishers and vendors? We have already left manual processes behind. Now, the price of ad space is determined instantly and bought through real-time bidding. The short and long, customers’ online behavior is now segmented using machine learning and data. It lets marketeers create unique ads to […]
PPC Posts You May Have Missed This Month, July 2023
Check our monthly PPC series if you’re worried about missing this month’s essential PPC (Pay-Per-Click) updates. “Google rolls out brand restriction settings to all advertisers” by Search Engine Land Google’s brand restriction settings are now available to all advertisers. With the change of brand settings that were previously beta-only, marketers can now guide their ads’ […]
Why is IP score important for B2B?
B2B businesses don’t have a second or a penny to waste. Their online interactions should always be efficient and effective. Trial and error? Not a good solution to figure out the best methods. Only understanding the visitors’ behavior will enable marketeers to take the right steps. However, there is a problem. Not all visitors are […]
How to get rid of Performance Max spam leads
What’s going on? For a long time, marketeers aren’t happy about Performance Max (PMax) results because they don’t get leads and waste ad budgets. It’s a shocking situation. Many marketeers are complaining about spam leads and fraudulent clicks when using PMax campaigns. And using reCAPTCHA, IP address restrictions, or third-party solutions fail to match PMax’s […]