ChatGPT in content marketing: A budget-friendly marketing solution

We generate ad campaigns to convince potential customers of our product or service. To be successful, we should understand their buying journey, pains, and desires. Otherwise, it’ll be pointless to run various campaigns, which waste our time and money.  If we’re a small-sized brand with a low budget, how can we compete with our competitors? […]

Machine Learning and Artificial Intelligence in Google Ads

With the rise of machine learning (ML) and artificial intelligence (AI), it’s no longer a challenge to write or optimize an ad that will trigger the target audience. Google Ads has made great strides in ML and AI since the 2020s. These innovations naturally lead people to prefer Google Ads more and more. With the […]

Limitations of Google Analytics 4: Where Google Analytics 4 falls short

Hello, Google Analytics 4 (GA4), bye-bye old version web analytics. With advanced tracking capabilities, GA4 provides more valuable insights for website and mobile applications.  Starting July 1, GA4 has already replaced Universal Analytics (UA). Are you still using UA? If a website hasn’t migrated to GA4 by July 1, it will no longer be able to […]

PPC Posts You May Have Missed This Month, June 2023

Let’s read our June 2023 roundup of PPC updates! Every month, we keep you informed. Dive into the most essential PPC news and insights you might’ve missed this month. What is marketing efficiency ratio? – Tinuiti The Marketing Efficiency Ratio (MER) measures how much value is gained from marketing investments. It divides total revenue by […]

Search Trends Chart Generator vs. Search Trends Table Generator

Today, we’ll discuss the difference of Search Trends Chart Generator and Search Trends Table Generator. Even though they’re two similar tools, their usage areas may differ.  Let’s say you’re an owner of a website, dedicated to cinema. And you want to search for some directors using these tools and get insights. We’ll show you where […]

Strategies to lower your cost-per-conversion; turn your target audience into customers

Digital marketing has its advantage with measurable performance over traditional marketing. Accordingly, marketeers spend hours to understand which tactic works by analyzing performances. In this post, we suggest 6 strategies for lowering the cost-per-conversion (CPC). What is a good cost-per-conversion? You spend money on online advertisements to gain new customers and make sales. When you […]

PPC Posts You May Have Missed This Month, May 2023

Our monthly PPC post series provides the latest updates and insights in PPC (pay-per-click) advertising. Stay tuned for valuable tips and information to can drive your advertising success. Google to experiment with ads that appear in its AI chatbot in search by Tech Crunch Google will test ads that appear in the AI chatbot within […]

Crypto coin marketplaces: A deep dive into Google Search Trends

Earlier in May, we observed trend changes between candidates of the 2023 Turkish presidential election.  As you know, Google Search Trends allows users to explore search data, thus offering different perspectives on various interests, concerns, and curiosities. We believe these insights can be handy when analyzing events, industries, or else.  Today, we also want to […]

Create regex code for keyword classification on Google Looker Studio Query Builder

Looker Studio is a Google product, designed for transforming data for insightful visualizations. However, that’s not all, it gets even more effective with regex. This function lets you create calculated fields, so you can better customize your visualizations. In this post, you’ll learn how to use calculated fields in Looker Studio. What is regex (Regular […]

Boost your ranking game with PEMAVOR’s always-free SEO tools pack

While popular SEO tools like SEMrush and Ahrefs offer powerful features, its detailed interface can be complex and costly for small businesses and freelance content writers. Like that for you? Even if SEO isn’t your expertise, you may want to use such tools to feed your content regarding SEO. Besides, efficient SEO research can give […]