PPC Posts You May Have Missed This Month, April 2023

Here is April’s PPC newsletter for you, including how to optimize your campaigns, track performance, and guarantee a successful ROI. Google Enhances Discovery Ads by Search Engine Journal Google’s latest update to its Discovery Ads platform aims to improve user engagement and increase conversions for advertisers. Improvements include new ad formats, audience targeting and performance […]

How to collect first-party data with walker.js

How can companies customize their products and services? Any effort without data is nothing more than a chance. However, no company can afford to leave their business to chance. That is to say, they need data about their customers to make point shot decisions. They try to learn about customers by collecting feedback and analyzing […]

How to run N-gram analysis in BigQuery

N-grams essentially indicate the frequency of a word or sequence within our keyword list. Utilizing n-gram data enables you to identify the most popular and repetitive keywords. Therefore, you can analyze the search patterns in your Google Search Console (GSC) data to optimize your PPC or SEO efforts. What about n-gram analysis with BigQuery? We […]

PPC Posts You May Have Missed This Month, March 2023

Google Ads’ keyword matching process detailed in new guide by Search Engine Journal Recently, Google provided a rare glimpse into how its keyword matching system for search ads works. This advanced system uses cutting-edge technologies to determine ad suitability based on a variety of factors including keyword match type, campaign, and ad groups. The guide […]

Google Bard vs ChatGPT: Battle of the AI chatbots

AI chatbots are changing the way we search for information online. First, Chat-GPT impressed everyone with its capabilities since it became publicly available. Afterward, other companies have accelerated their work to secure their place in this game. And now, we have Google Bard, which we have been waiting for a long time. Google’s CEO, Sundar […]

Troubleshooting and solutions while importing offline conversions using GCLID

Are you struggling to track your offline conversions in Google Ads despite using GCLIDs? If so, you’re not alone. Offline conversion tracking is essential for businesses that want to measure the impact of their online ads on in-store sales or phone orders. However, the process of importing offline conversions using GCLIDs can be complex and […]

AI-generated content vs plagiarism: where do we draw the line?

Everyone agrees on how effective AI technology is, but people are divided on the creativity and originality of AI results. Is machine-generated content truly original, and if not, what are the ethical implications of its use? AI-generated content: how it works Basically, AI-generated content tools use user-entered parameters to search the Internet for relevant information. […]

How Looker Studio enhances the connectivity of data sources

Looker Studio boosts the power of data sources by giving users access to a comprehensive platform that connects to virtually any data source. This means you can use any type of data source without the need for complex integration processes. You can easily integrate data from different sources and gain deeper insights into their data […]

Spruce up your ABM strategy with these 5 game-changing resources

ABM (Account-Based Marketing) has recently gained popularity due to the rise of technology and data-driven marketing. This type of marketing allows companies to be more strategic and efficient by targeting specific accounts. ABM not only improves marketing ROI but can also increase the sales pipeline. Here are 5 ABM resources that will help you improve […]

Top 8 brand monitoring tools that will transform your business

Your brand’s digital presence can either lead you to failure or bring you success. If you worry or wonder about your brand’s reputation, it’s time to take control of it with brand monitoring tools. What’s brand monitoring? Brand monitoring tracks and analyzes a brand’s online profile on social media, news articles, blog posts, forums, etc. […]