How to control Performance Max campaigns
Performance Max campaigns are an advertising method that allows marketeers to use Google Ads features across YouTube, the Display Network, Search, Discover, Gmail, and Maps under a single campaign. Google automatically shows your ads to relevant users and on the most appropriate platform to help you get the most conversions. The increasing use of automation […]
Maximize the performance of your PMax campaigns with Google Ads scripts
Although Performance Max (PMax) helps advertisers create effective campaigns automatically, advertisers may still want to maintain control over certain aspects of their campaigns. Setting up scripts in your account is a great way to manage and control your campaigns. Finally, on September 13, 2022, Google announced it added support for PMax campaigns in Ads Scripts. […]
PPC Posts You May Have Missed This Month, February 2023
In this newsletter, we have summarized the latest articles and insights from the world of PPC marketing. Performance Max for B2B: 4 best practices by Search Engine Land Google’s move to Performance Max campaigns in 2022 didn’t have a significant impact on B2B marketers, as their campaign structures remained unchanged. Still, it’s important to understand […]
Protect your PPC success: Secure your ad spend with the top fraud detection tools
PPC (Pay-Per-Click) allows companies to reach targeted audiences through various advertising platforms such as Google Ads, Bing Ads, Facebook Ads, etc. However, like any online advertising method, PPC can be vulnerable to fraud. Fraudsters try to artificially boost click and conversion numbers to generate revenue for themselves. That’s why it’s important to have effective fraud […]
Avoid quota problems in Looker Studio: 9 tips to get you started
Do you get a quota error when you run multiple operations on Looker Studio in succession and wait half an hour for the next operation? The quota issue can be an annoying problem for users, but if you try the suggestions we share, you won’t get locked out like before. In this article, we’ll delve […]
How to exclude fraud GDN placements using IP scoring
No one wants to spend money on fraudulent Google Display Network (GDN) placements. No one wants to drive unrealistic traffic to websites. However, fraudulent placements are still a big problem for marketeers. In this post, we’ll show you the entire journey of using Google Analytics and Google Cloud infrastructure to exclude fraudulent placements on the […]
Deep Dive Newsletter January 2023
Subscribe | Navigate to Topic: AI in Business | SEO Tools | Data Science | PPC Posts You May Have Missed | PhraseON-PPC at its best! AI in Business Account-based marketing (ABM): How targeting high-value accounts can boost ROI ABM is a highly targeted and personalized approach that focuses on specific, high-value accounts. Rather than […]
Getting started with Simple ML for Sheets
Google recently released a beta version of Simple ML (Machine Learning) for Sheets, which offers both simple and complex machine learning features to Google Sheets users. While Simple ML is intended for those who have no prior knowledge of machine learning, it also offers advanced tasks that can be useful for data scientists, machine learning […]
PPC Posts You May Have Missed This Month, January 2023
We’ve compiled a list of the top PPC posts from January. New features, tools, tips, and tricks for optimizing your campaigns—there’s something for everyone. Without further ado, let’s dive in! How to avoid 7 mistakes that tank retail Performance Max campaigns by Search Engine Land You can learn from the mistakes advertisers make in PMax […]
5 helpful tools for detecting AI-generated content
Was the article you’re reading created by an AI or written by a human? That distinction is getting harder and harder, isn’t it? ChatGPT was released last November by OpenAI. With surprisingly good results, publishers have been thinking about the future of AI content. And, they’re on red alert. Because although AI gives grammatically correct […]