What does the former Data Studio promise as the new Looker Studio?
The new Looker Studio promises a more user-friendly interface with a cleaner look. It also promises more features. What’s Looker Studio? As of October 2022, Google’s Looker Studio is the new face of the existing Google Data Studio. You can create dashboards and reports using data from various sources, including spreadsheets, databases, and cloud storage […]
Deep Dive Newsletter December 2022
Subscribe | Navigate to Topic: Google Click ID | Microsoft Click ID | PPC Posts You May Have Missed | PhraseON-PPC at its best! Google Click ID (GCLID) Full Guide: How to bring GCLID Offline Conversions to your Google Ads Account Did you know that conversions can also happen offline? After a customer finds your company […]
PPC Posts You May Have Missed This Month, December 2022
We present some of the most important PPC articles and blog posts you may have missed in December 2022. Whether you’re a PPC veteran or a newcomer to the field, this post will give you a quick overview of the latest trends in the world. We hope it helps you stay up to date on […]
How to enable MSCLKID tracking with auto-tagging in Microsoft Ads
Enabling MSCLKID Tracking with Auto-tagging in Microsoft Ads is a key step in optimizing your ad performance. It helps you monitor and understand your ad interactions, providing valuable insights. Let’s improve your ad with data-driven decisions. What is MSCLKID tracking and why is it important? MSCLKID tracking is a feature in Microsoft Ads that allows […]
How to store MSCLKID in Google Analytics 4
Storing MSCLKID in Google Analytics 4 is a straightforward process, made possible using “Custom Definitions” and “Google Tag Manager”. This guide will walk you through the necessary steps to achieve this. What is the MSCLKID? MSCLKID is a parameter used for click tracking in Microsoft Ads campaign. This parameter is sent to the ad redirect […]
Deep Dive Newsletter November 2022
Subscribe | Navigate to Topic: SEO SEA PhraseON-PPC at its best! SEO Google Analytics 4 in Europe—What’re the risks and the potentials? The additional privacy controls are a significant improvement to mitigate the compliance risk associated with using GA3. Companies using the tool now have more privacy controls which allow them to make decisions to […]
How to bring GCLID offline conversions to your Google Ads account
As well as creating an effective ad, closely monitoring ad performance and measuring its impact on sales is also a game changer. Let’s check this step-by-step guidance on how to create a valid file format and test and upload your offline conversions. What is GCLID? GCLID (also known as Google Click Identifier) is a parameter […]
Fetch GCLID from Google Ads API
The Google Ads API helps export GCLIDs that aren’t accessible in the Google Ads interface. Using the Google Ads API reports, you can easily obtain the GCLIDs of those who clicked on your ads and use them to improve the efficiency of your campaigns and ads. What is Google Ads API? The Google Ads API […]
Fetch GCLID from Google Analytics 4 API
GCLID data reports stored in Google Analytics can be fetched along with other metrics using the GA4 API. This process is easier than you think. All you need is a Google Analytics property where you store the GCLIDs and a few lines of code. In this article, we’ll explain how you can view reports of […]
PPC Posts You May Have Missed This Month, November 2022
This month, we’re highlighting some great posts from PPC. 8 Smart ways to compete in Google Ads (without raising bids) by WordStream You don’t have to bid more than your budget to compete with your competitors. Bidding highest doesn’t always set you apart from your competitors. You can increase your conversions without increasing your bid. […]