We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.
No one enjoys sitting by the phone, listening to that dull hold music on repeat while waiting to connect to customer service. Nor do they appreciate robotic responses that can’t go beyond scripted replies….
Undoubtedly, Using Artificial Intelligence (AI) in business processes brings exciting opportunities for innovation and efficiency. However, it also comes with important legal and ethical responsibilities. Businesses operating in the European Union (EU) or handling…
Apple released iOS 18 on September 16 and introduced new security fixes and various iPhone features—such as customization options, satellite messaging, AI integrations like ChatGPT, and the biggest-ever Photos app redesign. However, this post…
On January 4th, 2024, Google Chrome stopped allowing third-party cookies for 1% of its users, and it’ll be extended to all users by the end of the year. Everyone in the industry has the…
The Google Privacy Sandbox encourages more private browsing because of the growing concern about online tracking. For this reason, Google has already started to phase out third-party cookies to enhance user privacy. Update: Google…
Marketeers collect, analyze and interpret data to make strategic decisions. Otherwise, it’s not a logical way to get an effective result with trial and error. However, what happens if this data is manipulated? Of…
User data is undoubtedly an important resource that formulates marketing strategies for all brands. However, no matter how valuable this data is, organizations and brands must comply with international laws when collecting data. For…
An online bookstore can suggest books based on your local weather conditions—cozy mysteries during a snowstorm or adventurous tales on a sunny day. How does a website know exactly where you are and show…
When PEMAVOR began its journey, our presentations lacked polish and consistency was a problem. Preparing new ones in alignment with our corporate identity took hours. We needed a way to professionalize and stand out….
Are you sure your marketing efforts are still driving results? If your company loses value, it could mean you’re missing something. Haven’t tried new technologies and trends yet? Maybe, that’s the problem. Leverage data-driven…