Data Science

We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.

Understanding Chrome’s third-party cookie restrictions and their impact

On January 4th, 2024, Google Chrome stopped allowing third-party cookies for 1% of its users, and it’ll be extended to all users by the end of the year. Everyone in the industry has the…

Data Science in Digital Marketing

4 July 2024
10:25 am

Google Privacy Sandbox: A safe web for everyone

The Google Privacy Sandbox encourages more private browsing because of the growing concern about online tracking. For this reason, Google has already started to phase out third-party cookies to enhance user privacy. Update: Google…

Data Science in Digital Marketing

28 June 2024
8:28 am

How to remove unwanted referral spam traffic in GA4

Marketeers collect, analyze and interpret data to make strategic decisions. Otherwise, it’s not a logical way to get an effective result with trial and error. However, what happens if this data is manipulated? Of…

Google Analytics

21 May 2024
2:53 pm

Consent Mode V2 Implementation using GTM and Klaro

User data is undoubtedly an important resource that formulates marketing strategies for all brands. However, no matter how valuable this data is, organizations and brands must comply with international laws when collecting data. For…

Data Science in Digital Marketing

15 April 2024
9:59 am

IP2Location: IP lookup with detailed geolocation

An online bookstore can suggest books based on your local weather conditions—cozy mysteries during a snowstorm or adventurous tales on a sunny day. How does a website know exactly where you are and show…

Data Science in Digital Marketing

2 April 2024
12:44 pm

Streamlining corporate identity: How PEMAVOR achieved professionalism with Visme

When PEMAVOR began its journey, our presentations lacked polish and consistency was a problem. Preparing new ones in alignment with our corporate identity took hours. We needed a way to professionalize and stand out….

Data Science in Digital Marketing

12 March 2024
8:30 am

What are the top digital marketing trends that businesses should be implementing in 2024?

Are you sure your marketing efforts are still driving results? If your company loses value, it could mean you’re missing something. Haven’t tried new technologies and trends yet? Maybe, that’s the problem. Leverage data-driven…

Data Science in Digital Marketing

16 January 2024
2:33 pm

The next big thing: how to train your custom ChatGPT

It’s time to level up with custom ChatGPT. Thanks to AI technology, we can move beyond generic strategies with sky-high personalization. For businesses, it means crafting unique, effective marketing strategies tailored to customer needs….

AI in Business

27 November 2023
1:43 pm

Google BigQuery Studio: A comprehensive guide

Data means everything nowadays, but our job is never finished after collecting data. We need to be able to handle extensive data and understand it. Otherwise, we only have too much useless data. Large…

Google BigQuery

8 November 2023
2:38 pm

GTM preview and debug mode guide (2024)

Google Tag Manager (GTM) is a user-friendly platform that enables you to manage and deploy website tracking codes and tags without requiring direct code changes. That is, it simplifies tracking implementation and updates. Understanding…

Data Science in Digital Marketing

26 September 2023
10:36 am