Data Science

We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.

The next big thing: how to train your custom ChatGPT

It’s time to level up with custom ChatGPT. Thanks to AI technology, we can move beyond generic strategies with sky-high personalization. For businesses, it means crafting unique, effective marketing strategies tailored to customer needs….

AI in Business

27 November 2023
1:43 pm

Google BigQuery Studio: A comprehensive guide

Data means everything nowadays, but our job is never finished after collecting data. We need to be able to handle extensive data and understand it. Otherwise, we only have too much useless data. Large…

Google BigQuery

8 November 2023
2:38 pm

GTM preview and debug mode guide (2024)

Google Tag Manager (GTM) is a user-friendly platform that enables you to manage and deploy website tracking codes and tags without requiring direct code changes. That is, it simplifies tracking implementation and updates. Understanding…

Data Science in Digital Marketing

26 September 2023
10:36 am

How to use DebugView in GA4

In the digital world, understanding what your users and potential customers are doing is important to improve business. Google Analytics 4 (GA4) is a great tool to collect this data. However, sometimes errors can…

Google Analytics

7 September 2023
8:18 am

Why is IP score important for B2B?

B2B businesses don’t have a second or a penny to waste. Their online interactions should always be efficient and effective. Trial and error? Not a good solution to figure out the best methods. Only…

Data Science in Digital Marketing

28 July 2023
2:22 pm

Machine Learning and Artificial Intelligence in Google Ads

With the rise of machine learning (ML) and artificial intelligence (AI), it’s no longer a challenge to write or optimize an ad that will trigger the target audience. Google Ads has made great strides…

AI in Business, Google Ads Bidding, Google Display, PPC Basics

13 July 2023
3:10 pm

Limitations of Google Analytics 4: Where Google Analytics 4 falls short

Hello, Google Analytics 4 (GA4), bye-bye old version web analytics. With advanced tracking capabilities, GA4 provides more valuable insights for website and mobile applications. Starting July 1, GA4 has already replaced Universal Analytics (UA)….

Google Analytics

5 July 2023
12:51 pm

Create regex code for keyword classification on Google Looker Studio Query Builder

Looker Studio is a Google product, designed for transforming data for insightful visualizations. However, that’s not all, it gets even more effective with regex. This function lets you create calculated fields, so you can…

Data Science in Digital Marketing

26 May 2023
2:01 pm

Turkiye’s upcoming elections: Google Search Trends Chart Insights

Google Search Trends enables users to delve into the vast realm of search data and gain unique insights into interests, concerns, and curiosities. By providing real-time and historical data on trending search queries, this…

Data Science in Digital Marketing, Google Trends

3 May 2023
1:36 pm

How to collect first-party data with walker.js

How can companies customize their products and services? Any effort without data is nothing more than a chance. However, no company can afford to leave their business to chance. That is to say, they…

Data Science in Digital Marketing, Google Analytics

1 May 2023
1:48 pm