Data Science

We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.

Consent Mode V2 Implementation using GTM and Klaro

User data is undoubtedly an important resource that formulates marketing strategies for all brands. However, no matter how valuable this data is, organizations and brands must comply with international laws when collecting data. For…

Data Science in Digital Marketing

15 April 2024
9:59 am

IP2Location: IP lookup with detailed geolocation

An online bookstore can suggest books based on your local weather conditions—cozy mysteries during a snowstorm or adventurous tales on a sunny day. How does a website know exactly where you are and show…

Data Science in Digital Marketing

2 April 2024
12:44 pm

Streamlining corporate identity: How PEMAVOR achieved professionalism with Visme

When PEMAVOR began its journey, our presentations lacked polish and consistency was a problem. Preparing new ones in alignment with our corporate identity took hours. We needed a way to professionalize and stand out….

Data Science in Digital Marketing

12 March 2024
8:30 am

What are the top digital marketing trends that businesses should be implementing in 2025?

Are you sure your marketing efforts are still driving results? If your company loses value, it could mean you’re missing something. Haven’t tried new technologies and trends yet? Maybe, that’s the problem. Leverage data-driven…

Data Science in Digital Marketing

16 January 2024
2:33 pm

The next big thing: how to train your custom ChatGPT

It’s time to level up with custom ChatGPT. Thanks to AI technology, we can move beyond generic strategies with sky-high personalization. For businesses, it means crafting unique, effective marketing strategies tailored to customer needs….

AI in Business

27 November 2023
1:43 pm

Google BigQuery Studio: A comprehensive guide

Data means everything nowadays, but our job is never finished after collecting data. We need to be able to handle extensive data and understand it. Otherwise, we only have too much useless data. Large…

Google BigQuery

8 November 2023
2:38 pm

GTM preview and debug mode guide (2025)

Google Tag Manager (GTM) is a user-friendly platform that enables you to manage and deploy website tracking codes and tags without requiring direct code changes. That is, it simplifies tracking implementation and updates. Understanding…

Data Science in Digital Marketing

26 September 2023
10:36 am

How to use DebugView in GA4

In the digital world, understanding what your users and potential customers are doing is important to improve business. Google Analytics 4 (GA4) is a great tool to collect this data. However, sometimes errors can…

Google Analytics

7 September 2023
8:18 am

Why is IP score important for B2B?

B2B businesses don’t have a second or a penny to waste. Their online interactions should always be efficient and effective. Trial and error? Not a good solution to figure out the best methods. Only…

Data Science in Digital Marketing

28 July 2023
2:22 pm

Machine Learning and Artificial Intelligence in Google Ads

With the rise of machine learning (ML) and artificial intelligence (AI), it’s no longer a challenge to write or optimize an ad that will trigger the target audience. Google Ads has made great strides…

AI in Business, Google Ads Bidding, Google Display, PPC Basics

13 July 2023
3:10 pm