Marketing Automation

We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.

Top 5 IP fraud scoring tools

We have some bad news for you: fraudsters will never give up. However, by using proper IP fraud detection solutions, you can keep fraudulent activity off your brand. IP scoring is one such method….

Google Display, PPC Basics

9 November 2022
11:03 pm

How can website personalization increase your CVR?

How do brands understand what we want to watch or what we want to buy? How do they convince us so quickly? They watch us very closely, that’s for sure. They may know us…

Data Science in Digital Marketing

9 November 2022
10:13 pm

Check product availability using Google Cloud Function and Google Ads Script

Would you like to check the stock status of your products without using any extra software and manage your Google Ads campaigns according to these results? You can check your product stocks using only…

Google Ads Script

29 July 2022
7:13 pm

How to build a User-based Content Recommendation System for your Website with BigQuery (ML)

Build a great website experience for your customer’s real journey. Alternatively, don’t wait them to return to your website: Send the recommendations per e-mail or integrate them into your product. Ensure your leads to…

Google Analytics, Google BigQuery

21 April 2021
9:21 am

BigQuery ML with Scheduled Queries and Partitioned Tables

Google’s BigQuery is a great fit as Marketing Analytics Data Warehouse. Google Analytics 360 uses BigQuery. If you are using free Google Analytics and Google Ads, you can also import their data into BigQuery…

Data Science in Digital Marketing, Google Analytics, Google BigQuery, Marketing Analytics

1 March 2021
1:10 pm

Build Automated SEO Audits with Slack+Python

Get notified when a Python SEO audit job returned some issues and attach detailed information in a file to the Slack notification to make actions right away. Many of you were curious to know…

Python in PPC / SEO, SEO Audit Scripts

4 February 2021
11:45 am