PPC

We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.

Best tools to monitor competitor PPC strategies in 2025

PPC ads are like magic wands for brands, giving us the power to accelerate business growth and enable bold actions. With the right approach, they can bring in a flood of potential customers in…

PPC Tools

10 February 2025
11:14 am

4 Google Ads tasks that waste your time (and how to fix them)

Analyzing metrics, adjusting strategies, and explaining results to stakeholders is an everyday task for Google Ads managers. But it may have an endless cycle feeling, which results in frustration. Are you also spending more…

7 February 2025
1:06 pm

How Google is changing the PPC Auctions to hit targets

Let’s start with a high-level perspective: Google’s main driver for revenue is the Google Ads business. They have to deliver growth. How can you achieve that when the number of users stays the same…

Google Ads Bidding

23 December 2024
2:50 pm

Transform Auction Insights into Actionable Visuals for PPC Success

A significant update from Google has left digital marketers rethinking their approach to Auction Insights reporting. Starting August 24, 2024, Auction Insights data will no longer be available for new data sources in Looker…

PPC Tools

19 December 2024
9:19 am

What is the most used click fraud protection tool?

While searching for data on another problem, I stumbled across Cisco Umbrella data. With 65 million daily active users worldwide, Cisco Umbrella collects DNS data to track domain resolutions to IP addresses. This allows…

PPC Tools

17 December 2024
10:02 pm

Ad Copy Generation and PPC Landing Page Matching with AI: Case Study

PEMAVOR’s AI-powered PPC solution offers a seamless, scalable approach to ad copy generation, optimized landing page selection, and end-to-end automation, enhancing Google Ads campaigns for maximum relevance and impact. In partnership with Douglas, Europe’s…

Data Science in Digital Marketing, PPC Automation

15 November 2024
2:53 pm

PPC Posts You May Have Missed This Month, April 2024

Dive into the dynamic world of pay-per-click advertising with our curated selection of must-read PPC insights from April 2024. 7 ways to improve your Google Ads Click-Through Rates by Marin Software There are several…

PPC Basics

20 May 2024
10:33 am

Google Ads Quality Score: The factors that will improve your AdRank

Based on the discussion on LinkedIn, I thought it was time to make a summary of the components we know about Google’s Quality Score (QS). It’s a black box, but luckily, some documents are…

Google Ads Optimization

30 April 2024
10:21 am

PPC Posts You May Have Missed This Month, March 2024

Discover the latest trends, updates, and actionable strategies for marketers — from innovations to case studies, this guide is your shortcut to staying ahead in PPC. How Google Search Generative experience is impacting ads…

PPC Basics

5 April 2024
3:02 pm

PPC Posts You May Have Missed This Month, February 2024

Explore the latest insights in PPC with a roundup of notable posts from February 2024. 4 advanced GPT-4 capabilities to level up your PPC efforts — Search Engine Land Which ways can increase PPC…

PPC Basics

19 March 2024
5:09 am