PPC

We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.

Transform Auction Insights into Actionable Visuals for PPC Success

A significant update from Google has left digital marketers rethinking their approach to Auction Insights reporting. Starting August 24, 2024, Auction Insights data will no longer be available for new data sources in Looker…

PPC Tools

19 December 2024
9:19 am

What is the most used PPC Fraud Protection Tool?

While searching for data on another problem, I stumbled across Cisco Umbrella data. With 65 million active users per day worldwide, Cisco Umbrella collects DNS data to track domain resolutions to IP addresses. This…

PPC Tools

17 December 2024
10:02 pm

Ad Copy Generation and PPC Landing Page Matching with AI: Case Study

PEMAVOR’s AI-powered PPC solution offers a seamless, scalable approach to ad copy generation, optimized landing page selection, and end-to-end automation, enhancing Google Ads campaigns for maximum relevance and impact. In partnership with Douglas, Europe’s…

Data Science in Digital Marketing, PPC Automation

15 November 2024
2:53 pm

PPC Posts You May Have Missed This Month, April 2024

Dive into the dynamic world of pay-per-click advertising with our curated selection of must-read PPC insights from April 2024. 7 ways to improve your Google Ads Click-Through Rates by Marin Software There are several…

PPC Basics

20 May 2024
10:33 am

Google Ads Quality Score: The factors that will improve your AdRank

Based on the discussion on LinkedIn, I thought it was time to make a summary of the components we know about Google’s Quality Score (QS). It’s a black box, but luckily, some documents are…

Google Ads Optimization

30 April 2024
10:21 am

PPC Posts You May Have Missed This Month, March 2024

Discover the latest trends, updates, and actionable strategies for marketers — from innovations to case studies, this guide is your shortcut to staying ahead in PPC. How Google Search Generative experience is impacting ads…

PPC Basics

5 April 2024
3:02 pm

PPC Posts You May Have Missed This Month, February 2024

Explore the latest insights in PPC with a roundup of notable posts from February 2024. 4 advanced GPT-4 capabilities to level up your PPC efforts — Search Engine Land Which ways can increase PPC…

PPC Basics

19 March 2024
5:09 am

The top tools for PPC fraud blocking in 2024

We’re in 2024 and PPC (Pay-Per-Click) fraud is still a big concern. These deceptive practices drain advertising budgets and falsify campaign analytics, creating challenges for marketeers worldwide. Such a nightmare. Right? However, as fraudsters…

PPC Tools

26 February 2024
11:31 am

PPC Posts You May Have Missed This Month, January 2024

Missed the latest PPC trends? Catch up with January’s top picks. How to optimize paid ads for ecommerce with long sales cycle — Blue Ox Digital Does it matter to track micro-conversions in e-commerce?…

PPC Basics

19 February 2024
8:34 am

Make observability very simple: Monitor your Google and Microsoft Ads with Grafana

Data now guides all our decisions. Acting without data, especially when monitoring ad campaigns, is like shooting in the dark. Whatever data you have for a company and what you think is good, you’ll…

Google Ads Audits

18 January 2024
8:23 am