PPC

We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.

What exactly changed in the Search Term Report in September 2021?

Intro: Google changed the Search Term Performance Report Google announced in September 2021 that there will be some major changes to their Search Term Performance Reports. This time, Google is going the opposite way…

Google Ads Audits

19 September 2021
12:05 pm

N-gram analysis on Keyword Planner data

You can discover interesting search patterns for your SEO strategy by analyzing n-grams in big keyword lists. Here is a real life example of how easy and fast it can be done. This will…

PPC Tools, SEO Tools

9 February 2021
9:59 pm

Google dropped Modified Broad What does it mean?

Google made a recent announcement in their post “making it easier to reach the right customers on Search”. However, did the changes really make it easier and more profitable? Here are our notes on…

Google Ads Optimization

5 February 2021
8:47 am

How to clean close variant matches by using negative keywords

The negative impact of close variant matches on overall performance will result in increased challenges over time. Here is an approach to solve the hidden problems with “non-significant” searches and save budgets before it’s…

Google Ads Optimization, Keyword Negativation in Google Ads

17 January 2021
8:53 pm

Close variants could be the ultimate move to push Smart Bidding into the market

Google seems to have big plans for Smart Bidding. One can expect that they can alter their product in many ways for success. Close variants could be the ultimate move to push Smart Bidding…

Google Ads Audits, Google Ads Bidding, Google Ads Optimization

11 January 2021
9:49 am

Analyzing close variant matches in Google Ads with Python

We have lost exact match keyword and “not significant” queries with the updates in Google Ads. However, we can still measure the effects with a smart Python solution. Here’s how. The exact match keyword…

Python in PPC / SEO

8 January 2021
10:13 pm

What is a reasonable CTR in Google Display for your business?

Having a “too good to be true” CTR most definitely means that you’re wasting budget on spam. Although there are no absolute values, you can determine a baseline CTR for quality placements. For those…

Google Display

17 December 2020
7:13 am

Should you add negative keywords on campaign/ad group level or use shared sets?

Although the answer to this question differs according to the task at hand, using shared sets on MCC (My Client Center) level has huge benefits when maintaining the negative keywords. Excluding irrelevant search terms…

Keyword Negativation in Google Ads

19 November 2020
1:45 pm

Why you should use negative keywords also when Google tells you that Smart Bidding is doing the job

Do you think Google’s algorithm can outsmart the account managers? According to marketing professionals, it looks like the machine still has a long way to go in making better choices. We recently conducted a…

Keyword Negativation in Google Ads

19 November 2020
9:58 am

How to identify negative keywords for Google Shopping query sculpting in a scalable way

While specific queries drive better conversion rates, getting negative keywords for Google Shopping query sculpting can be challenging. These approaches can help you save time and budget while scaling. It’s very common in advanced…

Data Science in Digital Marketing, Keyword Negativation in Google Ads

19 November 2020
9:49 am