PPC

We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.

Google dropped Modified Broad What does it mean?

Google made a recent announcement in their post “making it easier to reach the right customers on Search”. However, did the changes really make it easier and more profitable? Here are our notes on…

Google Ads Optimization

5 February 2021
8:47 am

How to clean close variant matches by using negative keywords

The negative impact of close variant matches on overall performance will result in increased challenges over time. Here is an approach to solve the hidden problems with “non-significant” searches and save budgets before it’s…

Google Ads Optimization, Keyword Negativation in Google Ads

17 January 2021
8:53 pm

Close variants could be the ultimate move to push Smart Bidding into the market

Google seems to have big plans for Smart Bidding. One can expect that they can alter their product in many ways for success. Close variants could be the ultimate move to push Smart Bidding…

Google Ads Audits, Google Ads Bidding, Google Ads Optimization

11 January 2021
9:49 am

Analyzing close variant matches in Google Ads with Python

We have lost exact match keyword and “not significant” queries with the updates in Google Ads. However, we can still measure the effects with a smart Python solution. Here’s how. The exact match keyword…

Python in PPC / SEO

8 January 2021
10:13 pm

What is a reasonable CTR in Google Display for your business?

Having a “too good to be true” CTR most definitely means that you’re wasting budget on spam. Although there are no absolute values, you can determine a baseline CTR for quality placements. For those…

Google Display

17 December 2020
7:13 am

Should you add negative keywords on campaign/ad group level or use shared sets?

Although the answer to this question differs according to the task at hand, using shared sets on MCC (My Client Center) level has huge benefits when maintaining the negative keywords. Excluding irrelevant search terms…

Keyword Negativation in Google Ads

19 November 2020
1:45 pm

Why you should use negative keywords also when Google tells you that Smart Bidding is doing the job

Do you think Google’s algorithm can outsmart the account managers? According to marketing professionals, it looks like the machine still has a long way to go in making better choices. We recently conducted a…

Keyword Negativation in Google Ads

19 November 2020
9:58 am

How to identify negative keywords for Google Shopping query sculpting in a scalable way

While specific queries drive better conversion rates, getting negative keywords for Google Shopping query sculpting can be challenging. These approaches can help you save time and budget while scaling. It’s very common in advanced…

Data Science in Digital Marketing, Keyword Negativation in Google Ads

19 November 2020
9:49 am

How to deal with limits on negative keywords in Google Ads

While close variant matches increase the number of negative keywords heavily, there are some smart solutions that can help you keep it below the limits and save a larger portion of your ad spending….

Keyword Negativation in Google Ads

16 November 2020
1:57 pm

Hands on Entity Recognition in Google Ads: Build a lookup database

Doing all the entity management manually is simply too much effort. There are several ways you can regularly add new entities to your database in considerably shorter time. As we described in a previous…

Data Science in Digital Marketing, Keyword Tagging

15 June 2020
8:21 am