We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.
We’ll see more and more inefficient search patterns and wonder how our budgets disappeared so soon. However, there are ways to outsmart Google and deal with close variants. Google wants to drive even more…
And why is Google pushing everyone to use Smart Bidding? If this bidding approach is really so superior, it would be easy for Google to take all the risk and pay for conversions. Why…
Google’s Smart Bidding feature has caused a spike in CPCs (Cost-Per-Conversion), resulting in a decrease in conversions and an increase in costs for search partners. Let’s take a look at how Google is trying…
Although some marketeers use productive strategies to boost their Google Ads for B2B conversions, they fail to increase their revenue. Why is that? Because they don’t really know their customer base. They don’t aim…
Managing keywords isn’t as complicated as you think. Many advertisers act like a cloud hangs over them when identifying and eliminating duplicate keywords. Because these keywords can lead to higher costs and lower ad…
Taking the right look at the search queries of your campaigns offers a very high potential for optimizing your performance? We have approaches to analyze n-grams of user queries and map all relevant KPIs…