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We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.

Cui Bono? A critical view on bidding features in Google Ads

Google’s Smart Bidding feature has caused a spike in CPCs (Cost-Per-Conversion), resulting in a decrease in conversions and an increase in costs for search partners. Let’s take a look at how Google is trying…

Google Ads Bidding

6 March 2020
9:55 am

How to find high-potential B2B users and target them in Google Ads

Although some marketeers use productive strategies to boost their Google Ads for B2B conversions, they fail to increase their revenue. Why is that? Because they don’t really know their customer base. They don’t aim…

Account Based Marketing, Google Ads Optimization

20 November 2018
8:47 pm

Detect duplicate keywords with this Google Ads script

Managing keywords isn’t as complicated as you think. Many advertisers act like a cloud hangs over them when identifying and eliminating duplicate keywords. Because these keywords can lead to higher costs and lower ad…

Google Ads Audits, Google Ads Script

2 November 2018
10:26 pm

Using word2vec for finding negative keywords

Taking the right look at the search queries of your campaigns offers a very high potential for optimizing your performance? We have approaches to analyze n-grams of user queries and map all relevant KPIs…

Keyword Negativation in Google Ads

10 September 2018
11:34 am

PPC

Cui Bono? A critical view on bidding features in Google Ads

How to find high-potential B2B users and target them in Google Ads

Detect duplicate keywords with this Google Ads script

Using word2vec for finding negative keywords

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