PPC

We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.

The top tools for PPC fraud blocking in 2025

We’re in 2025 and PPC (Pay-Per-Click) fraud is still a big concern. These deceptive practices drain advertising budgets and falsify campaign analytics, creating challenges for marketeers worldwide. Such a nightmare. Right? However, as fraudsters…

PPC Tools

26 February 2024
11:31 am

PPC Posts You May Have Missed This Month, January 2024

Missed the latest PPC trends? Catch up with January’s top picks. How to optimize paid ads for ecommerce with long sales cycle — Blue Ox Digital Does it matter to track micro-conversions in e-commerce?…

PPC Basics

19 February 2024
8:34 am

Make observability very simple: Monitor your Google and Microsoft Ads with Grafana

Data now guides all our decisions. Acting without data, especially when monitoring ad campaigns, is like shooting in the dark. Whatever data you have for a company and what you think is good, you’ll…

Google Ads Audits

18 January 2024
8:23 am

PPC Posts You May Have Missed This Month, December 2023

As we’ve already entered the New Year, let’s revisit significant PPC strategies and trends from December. Our roundup offers insights and discussions crucial for optimizing upcoming campaigns. Google reveals next step toward removal of…

PPC Basics

4 January 2024
2:10 pm

How to leverage offline conversions to boost Google bidding performance

If you only track online conversions, you may miss out something of your customers’ journey. That’s why offline conversions give a more complete picture of how your ads are performing. For example, a customer…

Google Ads Optimization

27 December 2023
1:26 pm

PPC Posts You May Have Missed This Month, November 2023

Don’t miss out on the latest trends and insights that could redefine your digital marketing strategies. How to create a killer content personalization strategy for B2B sales by Marin If you don’t deeply understand…

PPC Basics

7 December 2023
8:15 am

Google Ads Data Manager: New face of the first-party data management

Managing first-party data has been a tough nut to crack. Accessing and integrating data across various channels is challenging and time-consuming. However, we have great news. It’s time to say goodbye to the cumbersome…

Data Science in Digital Marketing

6 December 2023
9:11 am

How to track Google Ads conversions using WBRAID and GBRAID after the iOS 14 update

Apple’s iOS 14+ update has affected ad tracking, leading to the decline of GCLID’s ability. To adapt this changes, Google introduced WBRAID and GBRAID. These parameters ensure advertisers can measure campaign effectiveness within its…

Data Science in Digital Marketing

20 November 2023
2:24 pm

PPC Posts You May Have Missed This Month, October 2023

Stay updated with the latest trends and insights. Let’s check out PPC posts from valuable sources. Reevaluate your match type and bidding strategy by OPTMYZR Navah Hopkins’ study examined broad versus exact match keyword…

PPC Basics

2 November 2023
9:45 am

Programmatic Advertising vs Google Ads

Are programmatic advertising and Google display ads the same? Programmatic advertising is an automated ad-buying model powered by artificial intelligence and machine learning. And GDN (Google Display Network) allows advertisers to reach target audiences…

PPC Basics

16 October 2023
1:02 pm