PPC

We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.

PPC Posts You May Have Missed This Month, September 2023

Keep up with our list of importance PPC updates from September 2023 that you might not have overlooked. Google Ads for lead generation by Search Engine Land Every company’s potential customer journey is different…

PPC Basics

3 October 2023
9:46 am

A marketeer’s guide to programmatic ad fraud

Programmatic advertising automates the buying and selling of online ads. It’s practical because the process is faster and proper. However, it has its own challenges. Ad fraud is a mind-numbing matter for marketing teams….

PPC Basics

28 September 2023
9:00 am

PPC Posts You May Have Missed This Month, August 2023

Don’t miss out on important PPC (Pay-Per-Click) updates. Let’s check out our monthly series. Attributes of a good landing page experience by Unbounce Google has standards, and you should meet them to succeed in…

PPC Basics

13 September 2023
7:37 am

B2B programmatic advertising: Improve your business with efficient targeting

Buyers (advertisers) and sellers (publishers) negotiated to display ads on specific websites. In old times, targeting ads and measuring performance took a lot of work because of the manual process. Besides, improving the campaigns…

PPC Basics

28 August 2023
2:06 pm

Programmatic advertising for targeted marketing success

Remember the days when auctioning for ad spaces between publishers and vendors? We have already left manual processes behind. Now, the price of ad space is determined instantly and bought through real-time bidding. The…

PPC Basics

7 August 2023
1:05 pm

PPC Posts You May Have Missed This Month, July 2023

Check our monthly PPC series if you’re worried about missing this month’s essential PPC (Pay-Per-Click) updates. “Google rolls out brand restriction settings to all advertisers” by Search Engine Land Google’s brand restriction settings are…

PPC Basics

1 August 2023
7:24 am

How to get rid of Performance Max spam leads

What’s going on? For a long time, marketeers aren’t happy about Performance Max (PMax) results because they don’t get leads and waste ad budgets. It’s a shocking situation. Many marketeers are complaining about spam…

Google Ads Optimization, Google Display

25 July 2023
12:28 pm

PPC Posts You May Have Missed This Month, June 2023

Let’s read our June 2023 roundup of PPC updates! Every month, we keep you informed. Dive into the most essential PPC news and insights you might’ve missed this month. What is marketing efficiency ratio?…

PPC Basics

4 July 2023
3:42 pm

Strategies to lower your cost-per-conversion; turn your target audience into customers

Digital marketing has its advantage with measurable performance over traditional marketing. Accordingly, marketeers spend hours to understand which tactic works by analyzing performances. In this post, we suggest 6 strategies for lowering the cost-per-conversion…

Google Ads Optimization

27 June 2023
9:08 am

PPC Posts You May Have Missed This Month, May 2023

Our monthly PPC post series provides the latest updates and insights in PPC (pay-per-click) advertising. Stay tuned for valuable tips and information to can drive your advertising success. Google to experiment with ads that…

PPC Basics

30 May 2023
11:57 am