PPC

We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.

How to get rid of Performance Max spam leads

What’s going on? For a long time, marketeers aren’t happy about Performance Max (PMax) results because they don’t get leads and waste ad budgets. It’s a shocking situation. Many marketeers are complaining about spam…

Google Ads Optimization, Google Display

25 July 2023
12:28 pm

PPC Posts You May Have Missed This Month, June 2023

Let’s read our June 2023 roundup of PPC updates! Every month, we keep you informed. Dive into the most essential PPC news and insights you might’ve missed this month. What is marketing efficiency ratio?…

PPC Basics

4 July 2023
3:42 pm

Strategies to lower your cost-per-conversion; turn your target audience into customers

Digital marketing has its advantage with measurable performance over traditional marketing. Accordingly, marketeers spend hours to understand which tactic works by analyzing performances. In this post, we suggest 6 strategies for lowering the cost-per-conversion…

Google Ads Optimization

27 June 2023
9:08 am

PPC Posts You May Have Missed This Month, May 2023

Our monthly PPC post series provides the latest updates and insights in PPC (pay-per-click) advertising. Stay tuned for valuable tips and information to can drive your advertising success. Google to experiment with ads that…

PPC Basics

30 May 2023
11:57 am

PPC Posts You May Have Missed This Month, April 2023

Here is April’s PPC newsletter for you, including how to optimize your campaigns, track performance, and guarantee a successful ROI. Google Enhances Discovery Ads by Search Engine Journal Google’s latest update to its Discovery…

PPC Basics

3 May 2023
12:15 pm

PPC Posts You May Have Missed This Month, March 2023

Google Ads’ keyword matching process detailed in new guide by Search Engine Journal Recently, Google provided a rare glimpse into how its keyword matching system for search ads works. This advanced system uses cutting-edge…

PPC Basics

3 April 2023
9:17 am

Troubleshooting and solutions while importing offline conversions using GCLID

Are you struggling to track your offline conversions in Google Ads despite using GCLIDs? If so, you’re not alone. Offline conversion tracking is essential for businesses that want to measure the impact of their…

Data Science in Digital Marketing

29 March 2023
7:36 am

How to control Performance Max campaigns

Performance Max campaigns are an advertising method that allows marketeers to use Google Ads features across YouTube, the Display Network, Search, Discover, Gmail, and Maps under a single campaign. Google automatically shows your ads…

Google Ads Optimization

6 March 2023
3:25 pm

Maximize the performance of your PMax campaigns with Google Ads scripts

Although Performance Max (PMax) helps advertisers create effective campaigns automatically, advertisers may still want to maintain control over certain aspects of their campaigns. Setting up scripts in your account is a great way to…

Google Ads Optimization, Google Ads Script

6 March 2023
1:09 pm

PEMAVOR Free Tools Explained

Marketing budgets are falling to their lowest levels in recent history; from %11 to %6.4 as a percentage of company revenue. Gartner Annual CMO Spend Survey In the aftermath of a global pandemic, marketing…

PPC Tools, SEO Tools

5 March 2023
3:22 am