PPC

We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.

How to store MSCLKID in Google Analytics 4

Storing MSCLKID in Google Analytics 4 is a straightforward process, made possible using “Custom Definitions” and “Google Tag Manager”. This guide will walk you through the necessary steps to achieve this. What is the…

Google Analytics, Microsoft Ads, PPC Basics

23 December 2022
12:29 pm

How to bring GCLID offline conversions to your Google Ads account

As well as creating an effective ad, closely monitoring ad performance and measuring its impact on sales is also a game changer. Let’s check this step-by-step guidance on how to create a valid file…

Data Science in Digital Marketing

7 December 2022
8:29 am

Fetch GCLID from Google Ads API

The Google Ads API helps export GCLIDs that aren’t accessible in the Google Ads interface. Using the Google Ads API reports, you can easily obtain the GCLIDs of those who clicked on your ads…

Google Ads Script

7 December 2022
8:24 am

Fetch GCLID from Google Analytics 4 API

GCLID data reports stored in Google Analytics can be fetched along with other metrics using the GA4 API. This process is easier than you think. All you need is a Google Analytics property where…

Google Ads Optimization, Google Analytics

1 December 2022
11:33 am

PPC Posts You May Have Missed This Month, November 2022

This month, we’re highlighting some great posts from PPC. 8 Smart ways to compete in Google Ads (without raising bids) by WordStream You don’t have to bid more than your budget to compete with…

PPC Basics

1 December 2022
9:28 am

How to enable automatic GCLID tracking in Google Ads

Google Ads has many great features that allow you to target your ads to people who are looking for specific products or services, but one of the best is GCLID. And thanks to “Auto-tagging”…

Data Science in Digital Marketing

24 November 2022
8:32 am

PPC Posts You May Have Missed This Month, October 2022

Whether you’re a new or professional PPC marketeer, this list should help you keep up with the latest posts. Here are the latest PPC news you should read. What Is SEM (Search Engine Marketing)?…

PPC Basics

8 November 2022
9:45 pm

Display fraud detection: An effective guide for marketeers

Investing effectively in fraud-fighting might ensure you acquire and retain customers. That makes sense, right? Otherwise, protecting online businesses will be more challenging. With this guide, you can develop an effective online fraud detection…

Google Display

15 October 2022
1:13 pm

PPC Posts You May Have Missed This Month, September 2022

If you missed some of our recent posts this month—don’t worry! We’ve got the best PPC posts right here for you to read. From PPC tactics to Google Ads—we’ve got it all for you….

PPC Basics

29 September 2022
7:21 pm

PPC Posts You May Have Missed This Month, August 2022

Are you looking for the best PPC posts you might’ve missed this month? We’ve collected some of the best posts here. Six dangers of automation in marketing by PPC Hero Automation has become an…

PPC Basics

13 August 2022
12:06 pm