PPC

We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.

Merge conversion action segments with performance metrics: Free Google Ads script

Making optimizations on secondary conversion actions in Google Ads isn’t straight forward, because you can’t combine them with metrics in the reporting API or UI. In this post, we’re sharing a script solution that…

Google Ads Script

13 June 2022
8:08 am

Free Google Ads script to negativate Ngrams on exact SKAGs

The effectiveness of ad campaigns relies heavily on account structure and keyword targeting. That’s why, Single Keyword Ad Group (SKAG) aims to build a more successful and cleaner account structure by assigning only one…

Google Ads Script

31 May 2022
1:16 pm

PPC Posts You May Have Missed This Month, May 2022

If you’re looking for tips to improve your PPC campaigns, you’ve come to the right place. These posts will help you enhance your ad performance and generate more revenue as well. 6 ways to…

PPC Basics

30 May 2022
8:19 pm

Import offline conversions to Bing Ads automatically (Full script solution)

This post will show you how to setup the complete process automation to bring offline conversions to your Microsoft Advertising account, just by using Google Ads Scripts and Google Sheets. In other words, you…

Microsoft Ads

23 May 2022
9:32 am

How to expand your negative keyword lists in PPC

Google’s recent changes to keyword match types and the increase in close (sometimes not close at all) variants also have implications for how you should handle negative keywords in Google Ads. I describe how…

Google Ads Optimization, Keyword Negativation in Google Ads

12 May 2022
5:06 am

How to pull Google Auction Insight Data in an automated way

Without data-driven results, it’s challenging to properly understand your competitors because data never lies about ad strategies. With the right moves, you can overtake other brands. The Google Auction Insights Report is a priceless…

Data Science in Digital Marketing, Google Ads Script, Google BigQuery

11 May 2022
10:45 am

PPC Posts You May Have Missed This Month, April 2022

Our monthly PPC newsletter keeps you up to date with the latest developments in the PPC world. How to make paid search work for B2B marketing by Search Engine Journal It’s common for B2B…

PPC Basics

29 April 2022
9:49 am

10 best keyword grouping tools that every marketeer should know

Congratulations! Now that you’ve collected hundreds of keywords, are you ready for the next step? If you’ve made a list and researched keywords that your site already ranks for, you could be well on…

PPC Tools, SEO Tools

26 April 2022
10:50 am

Google Ads for B2B companies: How does it work?

Nobody counts the number of ads you run, they just remember the impression you make. William Bernbach Is there a shortcut to get more conversions for your B2B company? You want to generate more…

Data Science in Digital Marketing, PPC Basics

14 April 2022
3:07 pm

PPC Posts You May Have Missed This Month, March 2022

PPC posts come and go, and it can be difficult to keep track of them all at once. Therefore, we have created this list to bring you the best PPC posts from the previous…

PPC Basics

29 March 2022
10:47 pm