PPC

We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.

Best Google Ads script resources

If you’re looking to start optimizing your Google Ads campaigns, there are plenty of scripts out there. However, you would want to figure out which ones are actually worth your time? We’ll help you…

Google Ads Script

22 July 2022
7:26 am

How to add Google Click ID (GCLID) to Google Analytics

What’s your strengths and weakness of your latest Google Ads campaign? Without this essential information, it’s impossible to find out which strategy works for your brand. Website owners face challenges when tracking their Google…

Google Analytics

22 July 2022
7:24 am

PPC Posts You May Have Missed This Month, June 2022

Here are a few of the PPC posts you can read this month. To save you time and energy, we’ve compiled this list of our favorite posts. The ultimate guide to paid marketing for…

PPC Basics

30 June 2022
1:17 am

Merge conversion action segments with performance metrics: Free Google Ads script

Making optimizations on secondary conversion actions in Google Ads isn’t straight forward, because you can’t combine them with metrics in the reporting API or UI. In this post, we’re sharing a script solution that…

Google Ads Script

13 June 2022
8:08 am

Free Google Ads script to negativate Ngrams on exact SKAGs

The effectiveness of ad campaigns relies heavily on account structure and keyword targeting. That’s why, Single Keyword Ad Group (SKAG) aims to build a more successful and cleaner account structure by assigning only one…

Google Ads Script

31 May 2022
1:16 pm

PPC Posts You May Have Missed This Month, May 2022

If you’re looking for tips to improve your PPC campaigns, you’ve come to the right place. These posts will help you enhance your ad performance and generate more revenue as well. 6 ways to…

PPC Basics

30 May 2022
8:19 pm

Import offline conversions to Bing Ads automatically (Full script solution)

This post will show you how to setup the complete process automation to bring offline conversions to your Microsoft Advertising account, just by using Google Ads Scripts and Google Sheets. In other words, you…

Microsoft Ads

23 May 2022
9:32 am

How to expand your negative keyword lists in PPC

Google’s recent changes to keyword match types and the increase in close (sometimes not close at all) variants also have implications for how you should handle negative keywords in Google Ads. I describe how…

Google Ads Optimization, Keyword Negativation in Google Ads

12 May 2022
5:06 am

How to pull Google Auction Insight Data in an automated way

Without data-driven results, it’s challenging to properly understand your competitors because data never lies about ad strategies. With the right moves, you can overtake other brands. The Google Auction Insights Report is a priceless…

Data Science in Digital Marketing, Google Ads Script, Google BigQuery

11 May 2022
10:45 am

PPC Posts You May Have Missed This Month, April 2022

Our monthly PPC newsletter keeps you up to date with the latest developments in the PPC world. How to make paid search work for B2B marketing by Search Engine Journal It’s common for B2B…

PPC Basics

29 April 2022
9:49 am