PPC

We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.

How to Use Google Keyword Planner Effectively

How can you make sure your ads are more effective and budget-friendly? When you search for something on Google or any other search engines, first results that appear are generally in the sponsored ads…

Keyword Scaling

27 October 2021
6:45 am

PPC Keyword Guide for Beginners

The power of keyword research lies behind understanding your target market. You spend money on ads, you work hard, and all you get is a few clicks? Then it’s time to think about the…

Keyword Scaling

27 October 2021
6:38 am

Common negative keyword mistakes to avoid

Negative keywords are how we ensure our marketing dollars go to our intended questions. Novah Hopkins, Search Engine Journal Negative keywords are the backbones of search ads as they define the extent and performance…

Keyword Negativation in Google Ads

25 October 2021
5:58 pm

How to do keyword research for PPC

No one wants to pay for ads that don’t perform. One way to avoid this is to improve your ads by using the most relevant keywords to your potential customers. With a decent keyword…

Keyword Scaling, PPC Basics

12 October 2021
4:55 pm

How to optimize negative keywords

Negative keywords help weed out “window shoppers” or leads that probably won’t end up converting. Forbes Agency Council, Sam Yadegar Many people make use of Google Ads to attract potential customers. However, it isn’t…

Keyword Negativation in Google Ads

7 October 2021
5:10 pm

What exactly changed in the Search Term Report in September 2021?

Intro: Google changed the Search Term Performance Report Google announced in September 2021 that there will be some major changes to their Search Term Performance Reports. This time, Google is going the opposite way…

Google Ads Audits

19 September 2021
12:05 pm

N-gram analysis on Keyword Planner data

You can discover interesting search patterns for your SEO strategy by analyzing n-grams in big keyword lists. Here is a real life example of how easy and fast it can be done. This will…

PPC Tools, SEO Tools

9 February 2021
9:59 pm

Google dropped Modified Broad What does it mean?

Google made a recent announcement in their post “making it easier to reach the right customers on Search”. However, did the changes really make it easier and more profitable? Here are our notes on…

Google Ads Optimization

5 February 2021
8:47 am

How to clean close variant matches by using negative keywords

The negative impact of close variant matches on overall performance will result in increased challenges over time. Here is an approach to solve the hidden problems with “non-significant” searches and save budgets before it’s…

Google Ads Optimization, Keyword Negativation in Google Ads

17 January 2021
8:53 pm

Close variants could be the ultimate move to push Smart Bidding into the market

Google seems to have big plans for Smart Bidding. One can expect that they can alter their product in many ways for success. Close variants could be the ultimate move to push Smart Bidding…

Google Ads Audits, Google Ads Bidding, Google Ads Optimization

11 January 2021
9:49 am