We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.
No one wants to pay for ads that don’t perform. One way to avoid this is to improve your ads by using the most relevant keywords to your potential customers. With a decent keyword…
Negative keywords help weed out “window shoppers” or leads that probably won’t end up converting. Forbes Agency Council, Sam Yadegar Many people make use of Google Ads to attract potential customers. However, it isn’t…
Intro: Google changed the Search Term Performance Report Google announced in September 2021 that there will be some major changes to their Search Term Performance Reports. This time, Google is going the opposite way…
You can discover interesting search patterns for your SEO strategy by analyzing n-grams in big keyword lists. Here is a real life example of how easy and fast it can be done. This will…
Google made a recent announcement in their post “making it easier to reach the right customers on Search”. However, did the changes really make it easier and more profitable? Here are our notes on…
The negative impact of close variant matches on overall performance will result in increased challenges over time. Here is an approach to solve the hidden problems with “non-significant” searches and save budgets before it’s…
Google seems to have big plans for Smart Bidding. One can expect that they can alter their product in many ways for success. Close variants could be the ultimate move to push Smart Bidding…
We have lost exact match keyword and “not significant” queries with the updates in Google Ads. However, we can still measure the effects with a smart Python solution. Here’s how. The exact match keyword…
Having a “too good to be true” CTR most definitely means that you’re wasting budget on spam. Although there are no absolute values, you can determine a baseline CTR for quality placements. For those…
Although the answer to this question differs according to the task at hand, using shared sets on MCC (My Client Center) level has huge benefits when maintaining the negative keywords. Excluding irrelevant search terms…