What does the German market for electronic cars look like? Time to ask Google Trends. It’s not surprising that Tesla’s Model 3 is the one to beat after driving the performance model: A lot of bang for the buck.
However, which electronic car model can compete with Tesla’s model 3 in user demand? Let’s have a look at search trends for the German market. The data is pulled from Google Trends. The interest is shown in an indexed way per keyword.
- The “Tesla Model 3” is still on top—the strongest contender is “Renault Zoe”.
- The demand for e-cars dropped with the start of corona in March 2020.
- It seems that “Renault Zoe” was pushed heavily in demand when the German government announced incentives for buying e-cars in June 2020. In that time, more people were searching for “Renault Zoe” more than “Tesla Model 3”.
- The incentives seemed to work, if we just look at the search demand before corona vs. after announcing the incentives: +20% in total searches for e-car models.
- The newcomers that could probably beat that model 3 are the “VW ID3” and “VW ID4”. They have monthly growth rates of > 50%. The next weeks will be interesting. Currently, if you sum up the demand of both VW models they are still behind Tesla’s Model 3, but this might change.
Keyword | Interest over time | Interest 2021-04-18 | Weekly Change | Monthly Change | YTD Change |
---|---|---|---|---|---|
Total | 244.7
|
-12%
|
0%
|
45%
| |
fiat 500 |
| 79
|
1%
|
-11%
|
38%
|
renault zoe |
| 24.3
|
8%
|
17%
|
28%
|
tesla model 3 |
| 21.7
|
-27%
|
-13%
|
35%
|
audi etron |
| 19.9
|
70%
|
11%
|
143%
|
mercedes EQC |
| 19.9
|
-24%
|
82%
|
118%
|
vw id4 |
| 12.6
|
-19%
|
50%
|
1186%
|
bmw i3 |
| 12.6
|
-28%
|
12%
|
9%
|
porsche taycan |
| 11.7
|
-12%
|
2%
|
12%
|
honda e |
| 10
|
25%
|
3%
|
56%
|
vw id3 |
| 10
|
-20%
|
-2%
|
122%
|
tesla model s |
| 9.7
|
-23%
|
-12%
|
63%
|
mustang mach e |
| 4.4
|
-10%
|
-22%
|
103%
|
tesla model x |
| 4.4
|
-30%
|
6%
|
13%
|
volvo polestar |
| 3
|
-40%
|
140%
|
40%
|
tesla model y |
| 1.5
|
-37%
|
-11%
|
0%
|
Mini Cooper SE |
| 0
|
-100%
|
5%
|
49%
|
smart eq |
| 0
|
-100%
|
-12%
|
26%
|
jaguar ipace |
| 0
|
0%
|
0%
|
-100%
|
Try Search Trends Table Generator for always-free
You can also try our free Search Trends Table Generator for your business needs. We’re sure it’ll give you valuable insights to boost your strategic efforts. The best part of this tool is it’s an always-free tool. Let’s try it now. Besides, if you need a custom script solution, feel free to contact us.
- Apr 26, 2024
- at 1:53 pm
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