Insights on Performance Marketing and Tech

How to track AI and LLM chatbot traffic in Looker Studio

By late 2024, Google’s global search engine market share fell below 90% for three consecutive months, while AI chatbots rapidly gained momentum in the market. These changes increasingly shape user behavior and expectations. As…

AI in Business

29 January 2025
7:10 am

From queries to prompts: how AI chatbots are changing the search landscape

Google has monopolized the search market, consistently holding 90%+ market share for nearly a decade. But recent data suggest that a change may be underway. However, Google’s share reportedly dipped below 90% in Q4…

AI in Business, SEO Basics

22 January 2025
8:27 am

Why Reddit is key for boosting website traffic in 2025 and beyond

Reddit has become more than just a community for discussions, it’s a goldmine for SEO, PPC specialists, and digital marketeers looking to increase their visibility and drive organic website traffic. In 2024, a partnership…

Marketing Analytics

17 January 2025
10:36 am

SaaS providers for running LLMs on your data: A detailed report

According to a McKinsey study, 65% of organizations use generative AI in at least one business function. However, many businesses have struggled to connect AI with their existing data. In this phase, LLM (Large…

AI in Business

25 December 2024
11:30 am

Best low code workflow automation tools: A comprehensive analysis

Low-code workflow automation transforms the way businesses operate by reducing repetitive tasks and improving efficiency. Therefore, teams build efficient workflows quickly with minimal coding. This guide highlights the best low code workflow automation tools…

Data Science in Digital Marketing

25 December 2024
8:53 am

How Google is changing the PPC Auctions to hit targets

Let’s start with a high-level perspective: Google’s main driver for revenue is the Google Ads business. They have to deliver growth. How can you achieve that when the number of users stays the same…

Google Ads Bidding

23 December 2024
2:50 pm

AI services for building AI call agents

No one enjoys sitting by the phone, listening to that dull hold music on repeat while waiting to connect to customer service. Nor do they appreciate robotic responses that can’t go beyond scripted replies….

AI in Business

20 December 2024
12:59 pm

Transform Auction Insights into Actionable Visuals for PPC Success

A significant update from Google has left digital marketers rethinking their approach to Auction Insights reporting. Starting August 24, 2024, Auction Insights data will no longer be available for new data sources in Looker…

PPC Tools

19 December 2024
9:19 am

What is the most used click fraud protection tool?

While searching for data on another problem, I stumbled across Cisco Umbrella data. With 65 million daily active users worldwide, Cisco Umbrella collects DNS data to track domain resolutions to IP addresses. This allows…

PPC Tools

17 December 2024
10:02 pm

Implementing AI in compliance with GDPR and other legal regulations

Undoubtedly, using Artificial Intelligence (AI) in business processes brings exciting opportunities for innovation and efficiency. However, it also comes with important legal and ethical responsibilities. Businesses operating in the European Union (EU) or handling…

17 December 2024
9:19 am

INSIGHTS ON PERFORMANCE MARKETING AND TECH

How to track AI and LLM chatbot traffic in Looker Studio

From queries to prompts: how AI chatbots are changing the search landscape

Why Reddit is key for boosting website traffic in 2025 and beyond

SaaS providers for running LLMs on your data: A detailed report

Best low code workflow automation tools: A comprehensive analysis

How Google is changing the PPC Auctions to hit targets

AI services for building AI call agents

Transform Auction Insights into Actionable Visuals for PPC Success

What is the most used click fraud protection tool?

Implementing AI in compliance with GDPR and other legal regulations

All Insights