Insights on Performance Marketing and Tech

Ad Copy Generation and PPC Landing Page Matching with AI: Case Study

PEMAVOR’s AI-powered PPC solution offers a seamless, scalable approach to ad copy generation, optimized landing page selection, and end-to-end automation, enhancing Google Ads campaigns for maximum relevance and impact. In partnership with Douglas, Europe’s…

Data Science in Digital Marketing, PPC Automation

15 November 2024
2:53 pm

How to optimize your content for voice search

Would you prefer voice search to text search if it made your user experience more practical? According to DataReportal, 33.6% of US internet users aged 16 to 64 report using voice assistants every week. …

SEO Basics

11 November 2024
3:50 pm

FREE SERP Rank Checker: Monitor Your Website’s Visibility and SEO

After typing a query into a search engine like Google, Bing, or Yandex, the Search Engine Results Page (SERP) shows millions of web pages. However, only websites ranking on the first page get the…

SEO Tools

4 October 2024
2:57 pm

iOS 18 critical updates: How they impact user data and analytics

Apple released iOS 18 on September 16 and introduced new security fixes and various iPhone features—such as customization options, satellite messaging, AI integrations like ChatGPT, and the biggest-ever Photos app redesign. However, this post…

Marketing Analytics

24 September 2024
8:58 am

Consent Management Platforms: Why do you need and how to choose

Data privacy violations have become one of the most significant financial risks facing companies today. Recent statistics on GDPR compliance reveal that the highest fines are typically imposed for breaches of basic data protection…

Google Analytics, Marketing Analytics

16 September 2024
2:56 pm

Consentless tracking: Boost data collection with privacy compliance

Data privacy concerns and the need for effective data tracking are often at odds. Users want to surf the internet securely, while companies want to offer them a personalized experience. The gaps in data…

Google Analytics, Marketing Analytics

23 August 2024
8:16 am

Understanding Chrome’s third-party cookie restrictions and their impact

On January 4th, 2024, Google Chrome stopped allowing third-party cookies for 1% of its users, and it’ll be extended to all users by the end of the year. Everyone in the industry has the…

Data Science in Digital Marketing

4 July 2024
10:25 am

Google Privacy Sandbox: A safe web for everyone

The Google Privacy Sandbox encourages more private browsing because of the growing concern about online tracking. For this reason, Google has already started to phase out third-party cookies to enhance user privacy. Update: Google…

Data Science in Digital Marketing

28 June 2024
8:28 am

How to remove unwanted referral spam traffic in GA4

Marketeers collect, analyze and interpret data to make strategic decisions. Otherwise, it’s not a logical way to get an effective result with trial and error. However, what happens if this data is manipulated? Of…

Google Analytics

21 May 2024
2:53 pm

PPC Posts You May Have Missed This Month, April 2024

Dive into the dynamic world of pay-per-click advertising with our curated selection of must-read PPC insights from April 2024. 7 ways to improve your Google Ads Click-Through Rates by Marin Software There are several…

PPC Basics

20 May 2024
10:33 am

INSIGHTS ON PERFORMANCE MARKETING AND TECH