Insights on Performance Marketing and Tech

Dynamic landing pages for highly successful PPC: best practices & examples

Improving your Google Ads Quality Score can reduce your costs. PEMAVOR notes that a higher Quality Score directly lowers your minimum bid and actual cost-per-click (CPC), meaning you’ll pay less with a better Quality…

12 March 2025
3:19 pm

The Power of n-gram Analysis – Unlocking Hidden Keyword Opportunities in Google Ads

Google Ads campaigns live and die by keyword precision. Finding the right terms can maximize Return on Investment (ROI), while wasted spend on irrelevant clicks can drain budgets fast. This is where n-gram analysis…

10 March 2025
11:28 am

How to use XML sitemaps for more visible on-page SEO

Search engines rely on efficient crawling and indexing to provide relevant search results. However, websites with thousands of pages, deep navigation structures, or dynamically generated content often face indexing challenges. With an XML sitemap,…

19 February 2025
10:52 am

Best tools to monitor competitor PPC strategies in 2025

PPC ads are like magic wands for brands, giving us the power to accelerate business growth and enable bold actions. With the right approach, they can bring in a flood of potential customers in…

PPC Tools

10 February 2025
11:14 am

4 Google Ads tasks that waste your time (and how to fix them)

Analyzing metrics, adjusting strategies, and explaining results to stakeholders is an everyday task for Google Ads managers. But it may have an endless cycle feeling, which results in frustration. Are you also spending more…

7 February 2025
1:06 pm

How to track AI and LLM chatbot traffic in Looker Studio

By late 2024, Google’s global search engine market share fell below 90% for three consecutive months, while AI chatbots rapidly gained momentum in the market. These changes increasingly shape user behavior and expectations. As…

AI in Business

29 January 2025
7:10 am

From queries to prompts: how AI chatbots are changing the search landscape

Google has monopolized the search market, consistently holding 90%+ market share for nearly a decade. But recent data suggest that a change may be underway. However, Google’s share reportedly dipped below 90% in Q4…

AI in Business, SEO Basics

22 January 2025
8:27 am

Why Reddit is key for boosting website traffic in 2025 and beyond

Reddit has become more than just a community for discussions, it’s a goldmine for SEO, PPC specialists, and digital marketeers looking to increase their visibility and drive organic website traffic. In 2024, a partnership…

Marketing Analytics

17 January 2025
10:36 am

SaaS providers for running LLMs on your data: A detailed report

According to a McKinsey study, 65% of organizations use generative AI in at least one business function. However, many businesses have struggled to connect AI with their existing data. In this phase, LLM (Large…

AI in Business

25 December 2024
11:30 am

Best low code workflow automation tools: A comprehensive analysis

Low-code workflow automation transforms the way businesses operate by reducing repetitive tasks and improving efficiency. Therefore, teams build efficient workflows quickly with minimal coding. This guide highlights the best low code workflow automation tools…

Data Science in Digital Marketing

25 December 2024
8:53 am

INSIGHTS ON PERFORMANCE MARKETING AND TECH