Insights on Performance Marketing and Tech

Account-based marketing (ABM): How targeting high-value accounts can boost ROI

Account-based marketing is a method of targeting and engaging high-value accounts in B2B marketing. Rather than casting a wide net and trying to reach as many potential customers as possible, ABM is about identifying…

Account Based Marketing

26 January 2023
12:45 pm

PPC Posts You May Have Missed This Month, December 2022

We present some of the most important PPC articles and blog posts you may have missed in December 2022. Whether you’re a PPC veteran or a newcomer to the field, this post will give…

PPC Basics

28 December 2022
11:47 am

How to enable MSCLKID tracking with auto-tagging in Microsoft Ads

Enabling MSCLKID Tracking with Auto-tagging in Microsoft Ads is a key step in optimizing your ad performance. It helps you monitor and understand your ad interactions, providing valuable insights. Let’s improve your ad with…

Microsoft Ads, PPC Basics

23 December 2022
12:29 pm

How to store MSCLKID in Google Analytics 4

Storing MSCLKID in Google Analytics 4 is a straightforward process, made possible using “Custom Definitions” and “Google Tag Manager”. This guide will walk you through the necessary steps to achieve this. What is the…

Google Analytics, Microsoft Ads, PPC Basics

23 December 2022
12:29 pm

How to bring GCLID offline conversions to your Google Ads account

As well as creating an effective ad, closely monitoring ad performance and measuring its impact on sales is also a game changer. Let’s check this step-by-step guidance on how to create a valid file…

Data Science in Digital Marketing

7 December 2022
8:29 am

Fetch GCLID from Google Ads API

The Google Ads API helps export GCLIDs that aren’t accessible in the Google Ads interface. Using the Google Ads API reports, you can easily obtain the GCLIDs of those who clicked on your ads…

Google Ads Script

7 December 2022
8:24 am

Fetch GCLID from Google Analytics 4 API

GCLID data reports stored in Google Analytics can be fetched along with other metrics using the GA4 API. This process is easier than you think. All you need is a Google Analytics property where…

Google Ads Optimization, Google Analytics

1 December 2022
11:33 am

PPC Posts You May Have Missed This Month, November 2022

This month, we’re highlighting some great posts from PPC. 8 Smart ways to compete in Google Ads (without raising bids) by WordStream You don’t have to bid more than your budget to compete with…