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INSIGHTS ON PERFORMANCE MARKETING AND TECH
We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.
Most websites are accessible via HTTP (Hypertext Transfer Protocol). If you often have problems accessing your website or receive error messages, it’s time to check your website with an HTTP status code checker. In…
The effectiveness of ad campaigns relies heavily on account structure and keyword targeting. That’s why, Single Keyword Ad Group (SKAG) aims to build a more successful and cleaner account structure by assigning only one…
If you’re looking for tips to improve your PPC campaigns, you’ve come to the right place. These posts will help you enhance your ad performance and generate more revenue as well. 6 ways to…
Google Scholar is undoubtedly the most popular scholarly literature web search engine platform in the world. Its logic is quite similar to Google Search when a user looks for results, but they get indexes of full text or…
Would you like to know what will make you a more effective content writer? The answer would be the tools you need to manage, organize and analyze your content. The good news is that…
This post will show you how to setup the complete process automation to bring offline conversions to your Microsoft Advertising account, just by using Google Ads Scripts and Google Sheets. In other words, you…
Google’s recent changes to keyword match types and the increase in close (sometimes not close at all) variants also have implications for how you should handle negative keywords in Google Ads. I describe how…
Without data-driven results, it’s challenging to properly understand your competitors because data never lies about ad strategies. With the right moves, you can overtake other brands. The Google Auction Insights Report is a priceless…
Our monthly PPC newsletter keeps you up to date with the latest developments in the PPC world. How to make paid search work for B2B marketing by Search Engine Journal It’s common for B2B…
Congratulations! Now that you’ve collected hundreds of keywords, are you ready for the next step? If you’ve made a list and researched keywords that your site already ranks for, you could be well on…