Insights on Performance Marketing and Tech

Import offline conversions to Microsoft Ads automatically (Full script solution)

This post will show you how to set up the complete process automation to bring offline conversions to your Microsoft Advertising account, just by using Google Ads Scripts and Google Sheets. In other words,…

Microsoft Ads

23 May 2022
9:32 am

How to expand your negative keyword lists in PPC

Google’s recent changes to keyword match types and the increase in close (sometimes not close at all) variants also have implications for how you should handle negative keywords in Google Ads. I describe how…

Google Ads Optimization, Keyword Negativation in Google Ads

12 May 2022
5:06 am

How to pull Google Auction Insight Data in an automated way

Without data-driven results, it’s challenging to properly understand your competitors because data never lies about ad strategies. With the right moves, you can overtake other brands. The Google Auction Insights Report is a priceless…

Data Science in Digital Marketing, Google Ads Script, Google BigQuery

11 May 2022
10:45 am

PPC Posts You May Have Missed This Month, April 2022

Our monthly PPC newsletter keeps you up to date with the latest developments in the PPC world. How to make paid search work for B2B marketing by Search Engine Journal It’s common for B2B…

PPC Basics

29 April 2022
9:49 am

10 best keyword grouping tools that every marketeer should know

Congratulations! Now that you’ve collected hundreds of keywords, are you ready for the next step? If you’ve made a list and researched keywords that your site already ranks for, you could be well on…

PPC Tools, SEO Tools

26 April 2022
10:50 am

Google Ads for B2B companies: How does it work?

Nobody counts the number of ads you run, they just remember the impression you make. William Bernbach Is there a shortcut to get more conversions for your B2B company? You want to generate more…

Data Science in Digital Marketing, PPC Basics

14 April 2022
3:07 pm

PPC Posts You May Have Missed This Month, March 2022

PPC posts come and go, and it can be difficult to keep track of them all at once. Therefore, we have created this list to bring you the best PPC posts from the previous…

PPC Basics

29 March 2022
10:47 pm

PPC Posts You May Have Missed This Week, March 2, 2022

Reading this week’s newsletter will help you create effective PPC campaigns and boost your marketing efforts. It talks about the importance of setting a budget, developing bidding strategies, and more. 7 ways to save…

PPC Basics

2 March 2022
3:39 pm

PPC Posts You May Have Missed This Week, February 23, 2022

What’s on the PPC agenda this week? Check out our weekly PPC newsletter so that you don’t fall behind on any news, updates, or announcements. 3 changes coming to Google Ads automated extensions by…

PPC Basics

22 February 2022
7:12 pm

How to use Google, Bing and Amazon Autocomplete APIs

Keyword suggestions using the autosuggest features of search engines are very powerful. Your keyword research gets even more powerful when you automate the keyword extraction process by calling the autocomplete APIs using a script…

Python in PPC / SEO

16 February 2022
10:11 am

Import offline conversions to Microsoft Ads automatically (Full script solution)

How to expand your negative keyword lists in PPC

How to pull Google Auction Insight Data in an automated way

PPC Posts You May Have Missed This Month, April 2022

10 best keyword grouping tools that every marketeer should know

Google Ads for B2B companies: How does it work?

PPC Posts You May Have Missed This Month, March 2022

PPC Posts You May Have Missed This Week, March 2, 2022

PPC Posts You May Have Missed This Week, February 23, 2022

How to use Google, Bing and Amazon Autocomplete APIs

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