Insights on Performance Marketing and Tech

How to structure keywords using entity lookups in BigQuery

BigQuery is quite powerful to analyze your PPC or SEO data. Databases are optimized to run JOIN statements between large tables. In this post, we’ll describe how to transform the “Problem” of Keyword Tagging…

Data Science in Digital Marketing, Google BigQuery, Keyword Tagging

29 November 2021
1:38 pm

PPC Posts You May Have Missed This Week, November 24, 2021

Things change really fast when it comes to Google Ads. There are tons of case studies, news, updates, and many more PPC related insights published every day. In this weekly PPC series, you can…

PPC Basics

24 November 2021
7:31 am

Google Ads Scripts to Improve Your PPC Performance

Google Ads scripts are here to stay. Specific scripts for PPC tasks should be at the top of your to-do list. Search Engine Journal, Frederick Vallaeys If you’re an Ads manager, you most certainly…

Google Ads Audits, Google Ads Script

16 November 2021
4:10 pm

N-gram analysis in PPC

N-gram analysis of your PPC data will give you insights to take actions that will save you tons of money! Become a PPC Super Hero by using data science Approaches for PPC problems. N-gram…

Data Science in Digital Marketing, Google BigQuery, Python in PPC / SEO

15 November 2021
7:28 pm

Ads script for negative keyword conflicts in PPC

At the end of the day, ads scripts keep your campaigns running like a lean, mean, well-oiled machine. Nils Rooijmans, Wordstream Negative keywords prevent ads from appearing to irrelevant search queries. However, in some…

Google Ads Script

9 November 2021
7:32 pm

How to Use Google Keyword Planner Effectively

How can you make sure your ads are more effective and budget-friendly? When you search for something on Google or any other search engines, first results that appear are generally in the sponsored ads…

Keyword Scaling

27 October 2021
6:45 am

PPC Keyword Guide for Beginners

The power of keyword research lies behind understanding your target market. You spend money on ads, you work hard, and all you get is a few clicks? Then it’s time to think about the…

Keyword Scaling

27 October 2021
6:38 am

Common negative keyword mistakes to avoid

Negative keywords are how we ensure our marketing dollars go to our intended questions. Novah Hopkins, Search Engine Journal Negative keywords are the backbones of search ads as they define the extent and performance…

Keyword Negativation in Google Ads

25 October 2021
5:58 pm

How to do keyword research for PPC

No one wants to pay for ads that don’t perform. One way to avoid this is to improve your ads by using the most relevant keywords to your potential customers. With a decent keyword…

Keyword Scaling, PPC Basics

12 October 2021
4:55 pm

Deep Dive Newsletter November 2021