Insights on Performance Marketing and Tech

PPC Posts You May Have Missed This Week, December 22, 2021

It’s important to follow what’s happening in the industry—and make sure you’re up-to-date. We’ve been tracking the latest PPC posts, so you don’t miss out on any valuable information. Google Ads resources for the…

PPC Basics

21 December 2021
10:31 am

PPC Posts You May Have Missed This Week, December 15, 2021

If you missed this week’s PPC news, that’s no problem. We’re here to provide you the latest content. That’s where this newsletter comes in. It’s a quick and easy way for you to catch…

PPC Basics

14 December 2021
11:46 am

Cluster massive amounts of keywords in PPC

Sample size is crucial for making decisions in PPC… One big goal of keyword clustering is to bring sample sizes up to enable decisions on stable numbers. Why should you cluster keywords or Search…

Data Science in Digital Marketing, Python in PPC / SEO

7 December 2021
3:00 pm

PPC Posts You May Have Missed This Week, December 8, 2021

Things change really fast when it comes to Google Ads. There are tons of case studies, news, updates, and many more PPC related insights published every day. In this weekly PPC series, you can…

PPC Basics

6 December 2021
11:18 am

PPC Posts You May Have Missed This Week, December 1, 2021

The weekly newsletter keeps you up to date with the latest news and trends in PPC (Pay Per Click) advertising. These latest news in PPC provide tips and tricks that any professional marketeer can…

PPC Basics

2 December 2021
1:48 pm

How to structure keywords using entity lookups in BigQuery

BigQuery is quite powerful to analyze your PPC or SEO data. Databases are optimized to run JOIN statements between large tables. In this post, we’ll describe how to transform the “Problem” of Keyword Tagging…

Data Science in Digital Marketing, Google BigQuery, Keyword Tagging

29 November 2021
1:38 pm

PPC Posts You May Have Missed This Week, November 24, 2021

Things change really fast when it comes to Google Ads. There are tons of case studies, news, updates, and many more PPC related insights published every day. In this weekly PPC series, you can…

PPC Basics

24 November 2021
7:31 am

Google Ads Scripts to Improve Your PPC Performance

Google Ads scripts are here to stay. Specific scripts for PPC tasks should be at the top of your to-do list. Search Engine Journal, Frederick Vallaeys If you’re an Ads manager, you most certainly…

Google Ads Audits, Google Ads Script

16 November 2021
4:10 pm

N-gram analysis in PPC

N-gram analysis of your PPC data will give you insights to take actions that will save you tons of money! Become a PPC Super Hero by using data science Approaches for PPC problems. N-gram…

Data Science in Digital Marketing, Google BigQuery, Python in PPC / SEO

15 November 2021
7:28 pm

PPC Posts You May Have Missed This Week, December 22, 2021

PPC Posts You May Have Missed This Week, December 15, 2021

Cluster massive amounts of keywords in PPC

PPC Posts You May Have Missed This Week, December 8, 2021

PPC Posts You May Have Missed This Week, December 1, 2021

Deep Dive Newsletter November 2021

How to structure keywords using entity lookups in BigQuery

PPC Posts You May Have Missed This Week, November 24, 2021

Google Ads Scripts to Improve Your PPC Performance

N-gram analysis in PPC

All Insights