Insights on Performance Marketing and Tech

Common negative keyword mistakes to avoid

Negative keywords are how we ensure our marketing dollars go to our intended questions. Novah Hopkins, Search Engine Journal Negative keywords are the backbones of search ads as they define the extent and performance…

Keyword Negativation in Google Ads

25 October 2021
5:58 pm

How to do keyword research for PPC

No one wants to pay for ads that don’t perform. One way to avoid this is to improve your ads by using the most relevant keywords to your potential customers. With a decent keyword…

Keyword Scaling, PPC Basics

12 October 2021
4:55 pm

How to optimize negative keywords

Negative keywords help weed out “window shoppers” or leads that probably won’t end up converting. Forbes Agency Council, Sam Yadegar Many people make use of Google Ads to attract potential customers. However, it isn’t…

Keyword Negativation in Google Ads

7 October 2021
5:10 pm

What exactly changed in the Search Term Report in September 2021?

Intro: Google changed the Search Term Performance Report Google announced in September 2021 that there will be some major changes to their Search Term Performance Reports. This time, Google is going the opposite way…

Google Ads Audits

19 September 2021
12:05 pm

AI in business for SMBs as digital transformator

Artificial Intelligence (AI) has been recognized as one of the central enablers of digital transformation in several industries. Robotics, automation, speech recognition might be considered as an industry itself. But, AI can be applied…

AI in Business

25 May 2021
8:57 am

Target Best Prospects for B2B by Using Lead Scoring

Time is everyone’s most valuable asset. Engage in unwanted dialogue is nothing more than a waste of time. Even though collecting as many leads as possible opens the door to success, you also need…

Account Based Marketing, Predictive Lead Scoring

21 May 2021
4:44 pm

Analyzing Google Trends Data to get Covid insights for Germany:

1.) “Geschmacksverlust” and “Geruchsverlust” have a lot less searches in the current Covid-19 wave, that is mainly driven by B.1.1.7 cases 2.) “long covid” is currently exploding in search trends. Is it getting just…

Google Trends

6 May 2021
9:54 am

Common negative keyword mistakes to avoid

How to do keyword research for PPC

How to optimize negative keywords

What exactly changed in the Search Term Report in September 2021?

Deep Dive Newsletter June 2021

Deep Dive Newsletter May 2021

AI in business for SMBs as digital transformator

Target Best Prospects for B2B by Using Lead Scoring

Stefan Neefischer’s Newsletter April 2021

Analyzing Google Trends Data to get Covid insights for Germany:

All Insights