Insights on Performance Marketing and Tech

How to optimize negative keywords

Negative keywords help weed out “window shoppers” or leads that probably won’t end up converting. Forbes Agency Council, Sam Yadegar Many people make use of Google Ads to attract potential customers. However, it isn’t…

Keyword Negativation in Google Ads

7 October 2021
5:10 pm

What exactly changed in the Search Term Report in September 2021?

Intro: Google changed the Search Term Performance Report Google announced in September 2021 that there will be some major changes to their Search Term Performance Reports. This time, Google is going the opposite way…

Google Ads Audits

19 September 2021
12:05 pm

AI in business for SMBs as digital transformator

Artificial Intelligence (AI) has been recognized as one of the central enablers of digital transformation in several industries. Robotics, automation, speech recognition might be considered as an industry itself. But, AI can be applied…

AI in Business

25 May 2021
8:57 am

Target Best Prospects for B2B by Using Lead Scoring

Time is everyone’s most valuable asset. Engage in unwanted dialogue is nothing more than a waste of time. Even though collecting as many leads as possible opens the door to success, you also need…

Account Based Marketing, Predictive Lead Scoring

21 May 2021
4:44 pm

Analyzing Google Trends Data to get Covid insights for Germany:

1.) “Geschmacksverlust” and “Geruchsverlust” have a lot less searches in the current Covid-19 wave, that is mainly driven by B.1.1.7 cases 2.) “long covid” is currently exploding in search trends. Is it getting just…

Google Trends

6 May 2021
9:54 am

The Rise of Python since 2004

Which Programming Language you should learn? In these days, you will find a lot of new code examples of Python solutions for marketing areas like SEO or PPC. When you are interested in becoming…

Python in PPC / SEO

21 April 2021
11:56 am

How to build a User-based Content Recommendation System for your Website with BigQuery (ML)

Build a great website experience for your customer’s real journey. Alternatively, don’t wait them to return to your website: Send the recommendations per e-mail or integrate them into your product. Ensure your leads to…

Google Analytics, Google BigQuery

21 April 2021
9:21 am

How to optimize negative keywords

What exactly changed in the Search Term Report in September 2021?

Deep Dive Newsletter June 2021

Deep Dive Newsletter May 2021

AI in business for SMBs as digital transformator

Target Best Prospects for B2B by Using Lead Scoring

Stefan Neefischer’s Newsletter April 2021

Analyzing Google Trends Data to get Covid insights for Germany:

The Rise of Python since 2004

How to build a User-based Content Recommendation System for your Website with BigQuery (ML)

All Insights