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INSIGHTS ON PERFORMANCE MARKETING AND TECH
We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.
Google Trends is an excellent tool for marketing purposes. It shows how frequently a specific search term is entered into Google’s search engine over a period of time. Also, it allows you to monitor…
Subscribe | Navigate to Topic: SEO BigQuery ML Display SEO Python Script: Google Autosuggest Trends for Niche Keywords You like Google Trends, but you’re disappointed that it doesn’t work well for Long Tail Keywords?…
We’ve published a Python Script that uses the clustering method to group keywords together using Google’s search results. The new version is improved, and some cool graphical outputs are added to visualize keyword topics…
What does the German market for electronic cars look like? Time to ask Google Trends. It’s not surprising that Tesla’s Model 3 is the one to beat after driving the performance model: A lot…
I realized by my own that it takes quite a while if a positive covid test result makes it into the official numbers. You start with symptoms You check where and when to test…
Google’s BigQuery is a perfect fit as Marketing Analytics Data Warehouse (DWH). Even if you are not the tech affine marketing guy and you don’t have the power in your team to deal with…
Comparing competitor sites’ sitemaps at the n-gram level can help you find strategic vulnerabilities that will make you stand out. The n-gram is a contiguous sequence of “n” items of a given text or…
You like Google Trends but you’re disappointed that it doesn’t work well for long tail keywords? Then keep on reading and use this python script to build your own “Google Trends” service by using…
Google’s BigQuery is a great fit as Marketing Analytics Data Warehouse. Google Analytics 360 uses BigQuery. If you are using free Google Analytics and Google Ads, you can also import their data into BigQuery…
We already shared some clustering approaches using TF-IDF Vectorizer for grouping keywords together. This works great for grouping keywords together that share the same text strings, but you aren’t able to group by meaning…