Insights on Performance Marketing and Tech

AI in business for SMBs as digital transformator

Artificial Intelligence (AI) has been recognized as one of the central enablers of digital transformation in several industries. Robotics, automation, speech recognition might be considered as an industry itself. But, AI can be applied…

AI in Business

25 May 2021
8:57 am

Target Best Prospects for B2B by Using Lead Scoring

Time is everyone’s most valuable asset. Engage in unwanted dialogue is nothing more than a waste of time. Even though collecting as many leads as possible opens the door to success, you also need…

Account Based Marketing, Predictive Lead Scoring

21 May 2021
4:44 pm

Analyzing Google Trends Data to get Covid insights for Germany:

1.) “Geschmacksverlust” and “Geruchsverlust” have a lot less searches in the current Covid-19 wave, that is mainly driven by B.1.1.7 cases 2.) “long covid” is currently exploding in search trends. Is it getting just…

Google Trends

6 May 2021
9:54 am

The Rise of Python since 2004

Which Programming Language you should learn? In these days, you will find a lot of new code examples of Python solutions for marketing areas like SEO or PPC. When you are interested in becoming…

Python in PPC / SEO

21 April 2021
11:56 am

How to build a User-based Content Recommendation System for your Website with BigQuery (ML)

Build a great website experience for your customer’s real journey. Alternatively, don’t wait them to return to your website: Send the recommendations per e-mail or integrate them into your product. Ensure your leads to…

Google Analytics, Google BigQuery

21 April 2021
9:21 am

PEMAVOR Search Trends Tool: How is it done?

Google Trends is an excellent tool for marketing purposes. It shows how frequently a specific search term is entered into Google’s search engine over a period of time. Also, it allows you to monitor…

Google Trends, Python in PPC / SEO

20 April 2021
11:33 am

Python Script: Cluster Keywords into Topics using SERP Results

We’ve published a Python Script that uses the clustering method to group keywords together using Google’s search results. The new version is improved, and some cool graphical outputs are added to visualize keyword topics…

Python in PPC / SEO, SEO Tools

29 March 2021
12:28 pm

Deep Dive Newsletter May 2021