Insights on Performance Marketing and Tech

Google Ads Quality Score: The factors that will improve your AdRank

Based on the discussion on LinkedIn, I thought it was time to make a summary of the components we know about Google’s Quality Score (QS). It’s a black box, but luckily, some documents are…

Google Ads Optimization

30 April 2024
10:21 am

Consent Mode V2 Implementation using GTM and Klaro

User data is undoubtedly an important resource that formulates marketing strategies for all brands. However, no matter how valuable this data is, organizations and brands must comply with international laws when collecting data. For…

Data Science in Digital Marketing

15 April 2024
9:59 am

PPC Posts You May Have Missed This Month, March 2024

Discover the latest trends, updates, and actionable strategies for marketers — from innovations to case studies, this guide is your shortcut to staying ahead in PPC. How Google Search Generative experience is impacting ads…

PPC Basics

5 April 2024
3:02 pm

IP2Location: IP lookup with detailed geolocation

An online bookstore can suggest books based on your local weather conditions—cozy mysteries during a snowstorm or adventurous tales on a sunny day. How does a website know exactly where you are and show…

Data Science in Digital Marketing

2 April 2024
12:44 pm

PPC Posts You May Have Missed This Month, February 2024

Explore the latest insights in PPC with a roundup of notable posts from February 2024. 4 advanced GPT-4 capabilities to level up your PPC efforts — Search Engine Land Which ways can increase PPC…

PPC Basics

19 March 2024
5:09 am

Streamlining corporate identity: How PEMAVOR achieved professionalism with Visme

When PEMAVOR began its journey, our presentations lacked polish and consistency was a problem. Preparing new ones in alignment with our corporate identity took hours. We needed a way to professionalize and stand out….

Data Science in Digital Marketing

12 March 2024
8:30 am

The top tools for PPC fraud blocking in 2024

We’re in 2024 and PPC (Pay-Per-Click) fraud is still a big concern. These deceptive practices drain advertising budgets and falsify campaign analytics. Such a nightmare. Right? However, as fraudsters develop new tactics, marketeers will…

PPC Tools

26 February 2024
11:31 am

PPC Posts You May Have Missed This Month, January 2024

Missed the latest PPC trends? Catch up with January’s top picks. How to optimize paid ads for ecommerce with long sales cycle — Blue Ox Digital Does it matter to track micro-conversions in e-commerce?…

PPC Basics

19 February 2024
8:34 am

Make observability very simple: Monitor your Google and Microsoft Ads with Grafana

Data now guides all our decisions. Acting without data, especially when monitoring ad campaigns, is like shooting in the dark. Whatever data you have for a company and what you think is good, you’ll…

Google Ads Audits

18 January 2024
8:23 am

What are the top digital marketing trends that businesses should be implementing in 2024?

Are you sure your marketing efforts are still driving results? If your company loses value, it could mean you’re missing something. Haven’t tried new technologies and trends yet? Maybe, that’s the problem. Leverage data-driven…

Data Science in Digital Marketing

16 January 2024
2:33 pm

Google Ads Quality Score: The factors that will improve your AdRank

Consent Mode V2 Implementation using GTM and Klaro

PPC Posts You May Have Missed This Month, March 2024

IP2Location: IP lookup with detailed geolocation

PPC Posts You May Have Missed This Month, February 2024

Streamlining corporate identity: How PEMAVOR achieved professionalism with Visme

The top tools for PPC fraud blocking in 2024

PPC Posts You May Have Missed This Month, January 2024

Make observability very simple: Monitor your Google and Microsoft Ads with Grafana

What are the top digital marketing trends that businesses should be implementing in 2024?

All Insights