Insights on Performance Marketing and Tech

Why Google Smart Bidding spent €339 for just one click?

And why is Google pushing everyone to use Smart Bidding? If this bidding approach is really so superior, it would be easy for Google to take all the risk and pay for conversions. Why…

Google Ads Audits, Google Ads Bidding, Google Ads Script

13 March 2020
8:25 am

Cui Bono? A critical view on bidding features in Google Ads

Google’s Smart Bidding feature has caused a spike in CPCs (Cost-Per-Conversion), resulting in a decrease in conversions and an increase in costs for search partners. Let’s take a look at how Google is trying…

Google Ads Bidding

6 March 2020
9:55 am

How to get unsampled reporting data in Google Analytics

Data sampling in Google Analytics may sometimes lead to inaccurate reports, impacting the quality of your insights. We’ll show you two approaches that will fix sampled data in your Google Analytics reports, even when…

Data Science in Digital Marketing

13 December 2019
9:24 am

How to find high-potential B2B users and target them in Google Ads

Although some marketeers use productive strategies to boost their Google Ads for B2B conversions, they fail to increase their revenue. Why is that? Because they don’t really know their customer base. They don’t aim…

Account Based Marketing, Google Ads Optimization

20 November 2018
8:47 pm

Detect duplicate keywords with this Google Ads script

Managing keywords isn’t as complicated as you think. Many advertisers act like a cloud hangs over them when identifying and eliminating duplicate keywords. Because these keywords can lead to higher costs and lower ad…

Google Ads Audits, Google Ads Script

2 November 2018
10:26 pm

Using word2vec for finding negative keywords

Taking the right look at the search queries of your campaigns offers a very high potential for optimizing your performance? We have approaches to analyze n-grams of user queries and map all relevant KPIs…

Keyword Negativation in Google Ads

10 September 2018
11:34 am