INSIGHTS ON PERFORMANCE MARKETING AND TECH

We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.

Detect duplicate keywords with this Google Ads script

Managing keywords isn’t as complicated as you think. Many advertisers act like a cloud hangs over them when identifying and eliminating duplicate keywords. Because these keywords can lead to higher costs and lower ad…

Google Ads Audits, Google Ads Script

2 November 2018
10:26 pm

Using word2vec for finding negative keywords

Taking the right look at the search queries of your campaigns offers a very high potential for optimizing your performance? We have approaches to analyze n-grams of user queries and map all relevant KPIs…

Keyword Negativation in Google Ads

10 September 2018
11:34 am

INSIGHTS ON PERFORMANCE MARKETING AND TECH

Detect duplicate keywords with this Google Ads script

Using word2vec for finding negative keywords

All Insights