Insights on Performance Marketing and Tech

Implementing AI in compliance with GDPR and other legal regulations

Undoubtedly, using Artificial Intelligence (AI) in business processes brings exciting opportunities for innovation and efficiency. However, it also comes with important legal and ethical responsibilities. Businesses operating in the European Union (EU) or handling…

17 December 2024
9:19 am

Ad Copy Generation and PPC Landing Page Matching with AI: Case Study

PEMAVOR’s AI-powered PPC solution offers a seamless, scalable approach to ad copy generation, optimized landing page selection, and end-to-end automation, enhancing Google Ads campaigns for maximum relevance and impact. In partnership with Douglas, Europe’s…

Data Science in Digital Marketing, PPC Automation

15 November 2024
2:53 pm

How to optimize your content for voice search

Would you prefer voice search to text search if it made your user experience more practical? According to DataReportal, 33.6% of US internet users aged 16 to 64 report using voice assistants every week. …

SEO Basics

11 November 2024
3:50 pm

FREE SERP Rank Checker: Monitor Your Website’s Visibility and SEO

After typing a query into a search engine like Google, Bing, or Yandex, the Search Engine Results Page (SERP) shows millions of web pages. However, only websites ranking on the first page get the…

SEO Tools

4 October 2024
2:57 pm

iOS 18 critical updates: How they impact user data and analytics

Apple released iOS 18 on September 16 and introduced new security fixes and various iPhone features—such as customization options, satellite messaging, AI integrations like ChatGPT, and the biggest-ever Photos app redesign. However, this post…

Marketing Analytics

24 September 2024
8:58 am

Consent Management Platforms: Why do you need and how to choose

Data privacy violations have become one of the most significant financial risks facing companies today. Recent statistics on GDPR compliance reveal that the highest fines are typically imposed for breaches of basic data protection…

Google Analytics, Marketing Analytics

16 September 2024
2:56 pm

Consentless tracking: Boost data collection with privacy compliance

Data privacy concerns and the need for effective data tracking are often at odds. Users want to surf the internet securely, while companies want to offer them a personalized experience. The gaps in data…

Google Analytics, Marketing Analytics

23 August 2024
8:16 am

Understanding Chrome’s third-party cookie restrictions and their impact

On January 4th, 2024, Google Chrome stopped allowing third-party cookies for 1% of its users, and it’ll be extended to all users by the end of the year. Everyone in the industry has the…

Data Science in Digital Marketing

4 July 2024
10:25 am

Google Privacy Sandbox: A safe web for everyone

The Google Privacy Sandbox encourages more private browsing because of the growing concern about online tracking. For this reason, Google has already started to phase out third-party cookies to enhance user privacy. Update: Google…