Insights on Performance Marketing and Tech

How to track Google Ads conversions using WBRAID and GBRAID after the iOS 14 update

Apple’s iOS 14+ update has affected ad tracking, leading to the decline of GCLID’s ability. To adapt this changes, Google introduced WBRAID and GBRAID. These parameters ensure advertisers can measure campaign effectiveness within its…

Data Science in Digital Marketing

20 November 2023
2:24 pm

Google BigQuery Studio: A comprehensive guide

Data means everything nowadays, but our job is never finished after collecting data. We need to be able to handle extensive data and understand it. Otherwise, we only have too much useless data. Large…

Google BigQuery

8 November 2023
2:38 pm

PPC Posts You May Have Missed This Month, October 2023

Stay updated with the latest trends and insights. Let’s check out PPC posts from valuable sources. Reevaluate your match type and bidding strategy by OPTMYZR Navah Hopkins’ study examined broad versus exact match keyword…

PPC Basics

2 November 2023
9:45 am

How can programmatic advertising be effective with ABM?

Account-based marketing (ABM) is a scalable approach to increase conversions with focused targeting and personalization. Nevertheless, in the B2B sectors, the sales cycle is slower than in B2C. Programmatic ad tech comes into play…

Account Based Marketing

1 November 2023
1:17 pm

Best technical SEO tools in 2024

Every digital marketeer should know how to do a technical SEO website analysis, but manually doing it takes time and effort. Instead, using technical SEO tools to identify and quickly fix website issues that…

SEO Tools

17 October 2023
9:00 am

Programmatic Advertising vs Google Ads

Are programmatic advertising and Google display ads the same? Programmatic advertising is an automated ad-buying model powered by artificial intelligence and machine learning. And GDN (Google Display Network) allows advertisers to reach target audiences…

PPC Basics

16 October 2023
1:02 pm

PPC Posts You May Have Missed This Month, September 2023

Keep up with our list of importance PPC updates from September 2023 that you might not have overlooked. Google Ads for lead generation by Search Engine Land Every company’s potential customer journey is different…

PPC Basics

3 October 2023
9:46 am

A marketeer’s guide to programmatic ad fraud

Programmatic advertising automates the buying and selling of online ads. It’s practical because the process is faster and proper. However, it has its own challenges. Ad fraud is a mind-numbing matter for marketing teams….

PPC Basics

28 September 2023
9:00 am

GTM preview and debug mode guide (2024)

Google Tag Manager (GTM) is a user-friendly platform that enables you to manage and deploy website tracking codes and tags without requiring direct code changes. That is, it simplifies tracking implementation and updates. Understanding…

Data Science in Digital Marketing

26 September 2023
10:36 am

PPC Posts You May Have Missed This Month, August 2023

Don’t miss out on important PPC (Pay-Per-Click) updates. Let’s check out our monthly series. Attributes of a good landing page experience by Unbounce Google has standards, and you should meet them to succeed in…

PPC Basics

13 September 2023
7:37 am

How to track Google Ads conversions using WBRAID and GBRAID after the iOS 14 update

Google BigQuery Studio: A comprehensive guide

PPC Posts You May Have Missed This Month, October 2023

How can programmatic advertising be effective with ABM?

Best technical SEO tools in 2024

Programmatic Advertising vs Google Ads

PPC Posts You May Have Missed This Month, September 2023

A marketeer’s guide to programmatic ad fraud

GTM preview and debug mode guide (2024)

PPC Posts You May Have Missed This Month, August 2023

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