Insights on Performance Marketing and Tech

The top tools for PPC fraud blocking in 2024

We’re in 2024 and PPC (Pay-Per-Click) fraud is still a big concern. These deceptive practices drain advertising budgets and falsify campaign analytics, creating challenges for marketeers worldwide. Such a nightmare. Right? However, as fraudsters…

PPC Tools

26 February 2024
11:31 am

PPC Posts You May Have Missed This Month, January 2024

Missed the latest PPC trends? Catch up with January’s top picks. How to optimize paid ads for ecommerce with long sales cycle — Blue Ox Digital Does it matter to track micro-conversions in e-commerce?…

PPC Basics

19 February 2024
8:34 am

Make observability very simple: Monitor your Google and Microsoft Ads with Grafana

Data now guides all our decisions. Acting without data, especially when monitoring ad campaigns, is like shooting in the dark. Whatever data you have for a company and what you think is good, you’ll…

Google Ads Audits

18 January 2024
8:23 am

What are the top digital marketing trends that businesses should be implementing in 2024?

Are you sure your marketing efforts are still driving results? If your company loses value, it could mean you’re missing something. Haven’t tried new technologies and trends yet? Maybe, that’s the problem. Leverage data-driven…

Data Science in Digital Marketing

16 January 2024
2:33 pm

PPC Posts You May Have Missed This Month, December 2023

As we’ve already entered the New Year, let’s revisit significant PPC strategies and trends from December. Our roundup offers insights and discussions crucial for optimizing upcoming campaigns. Google reveals next step toward removal of…

PPC Basics

4 January 2024
2:10 pm

How to leverage offline conversions to boost Google bidding performance

If you only track online conversions, you may miss out something of your customers’ journey. That’s why offline conversions give a more complete picture of how your ads are performing. For example, a customer…

Google Ads Optimization

27 December 2023
1:26 pm

PPC Posts You May Have Missed This Month, November 2023

Don’t miss out on the latest trends and insights that could redefine your digital marketing strategies. How to create a killer content personalization strategy for B2B sales by Marin If you don’t deeply understand…

PPC Basics

7 December 2023
8:15 am

Google Ads Data Manager: New face of the first-party data management

Managing first-party data has been a tough nut to crack. Accessing and integrating data across various channels is challenging and time-consuming. However, we have great news. It’s time to say goodbye to the cumbersome…

Data Science in Digital Marketing

6 December 2023
9:11 am

The next big thing: how to train your custom ChatGPT

It’s time to level up with custom ChatGPT. Thanks to AI technology, we can move beyond generic strategies with sky-high personalization. For businesses, it means crafting unique, effective marketing strategies tailored to customer needs….

AI in Business

27 November 2023
1:43 pm

How to track Google Ads conversions using WBRAID and GBRAID after the iOS 14 update

Apple’s iOS 14+ update has affected ad tracking, leading to the decline of GCLID’s ability. To adapt this changes, Google introduced WBRAID and GBRAID. These parameters ensure advertisers can measure campaign effectiveness within its…

Data Science in Digital Marketing

20 November 2023
2:24 pm

The top tools for PPC fraud blocking in 2024

PPC Posts You May Have Missed This Month, January 2024

Make observability very simple: Monitor your Google and Microsoft Ads with Grafana

What are the top digital marketing trends that businesses should be implementing in 2024?

PPC Posts You May Have Missed This Month, December 2023

How to leverage offline conversions to boost Google bidding performance

PPC Posts You May Have Missed This Month, November 2023

Google Ads Data Manager: New face of the first-party data management

The next big thing: how to train your custom ChatGPT

How to track Google Ads conversions using WBRAID and GBRAID after the iOS 14 update

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