Insights on Performance Marketing and Tech

PPC Posts You May Have Missed This Month, December 2023

As we’ve already entered the New Year, let’s revisit significant PPC strategies and trends from December. Our roundup offers insights and discussions crucial for optimizing upcoming campaigns. Google reveals next step toward removal of…

PPC Basics

4 January 2024
2:10 pm

How to leverage offline conversions to boost Google bidding performance

If you only track online conversions, you may miss out something of your customers’ journey. That’s why offline conversions give a more complete picture of how your ads are performing. For example, a customer…

Google Ads Optimization

27 December 2023
1:26 pm

PPC Posts You May Have Missed This Month, November 2023

Don’t miss out on the latest trends and insights that could redefine your digital marketing strategies. How to create a killer content personalization strategy for B2B sales by Marin If you don’t deeply understand…

PPC Basics

7 December 2023
8:15 am

Google Ads Data Manager: New face of the first-party data management

Managing first-party data has been a tough nut to crack. Accessing and integrating data across various channels is challenging and time-consuming. However, we have great news. It’s time to say goodbye to the cumbersome…

Data Science in Digital Marketing

6 December 2023
9:11 am

The next big thing: how to train your custom ChatGPT

It’s time to level up with custom ChatGPT. Thanks to AI technology, we can move beyond generic strategies with sky-high personalization. For businesses, it means crafting unique, effective marketing strategies tailored to customer needs….

AI in Business

27 November 2023
1:43 pm

How to track Google Ads conversions using WBRAID and GBRAID after the iOS 14 update

Apple’s iOS 14+ update has affected ad tracking, leading to the decline of GCLID’s ability. To adapt this changes, Google introduced WBRAID and GBRAID. These parameters ensure advertisers can measure campaign effectiveness within its…

Data Science in Digital Marketing

20 November 2023
2:24 pm

Google BigQuery Studio: A comprehensive guide

Data means everything nowadays, but our job is never finished after collecting data. We need to be able to handle extensive data and understand it. Otherwise, we only have too much useless data. Large…

Google BigQuery

8 November 2023
2:38 pm

PPC Posts You May Have Missed This Month, October 2023

Stay updated with the latest trends and insights. Let’s check out PPC posts from valuable sources. Reevaluate your match type and bidding strategy by OPTMYZR Navah Hopkins’ study examined broad versus exact match keyword…

PPC Basics

2 November 2023
9:45 am

How can programmatic advertising be effective with ABM?

Account-based marketing (ABM) is a scalable approach to increase conversions with focused targeting and personalization. Nevertheless, in the B2B sectors, the sales cycle is slower than in B2C. Programmatic ad tech comes into play…

Account Based Marketing

1 November 2023
1:17 pm

Best technical SEO tools in 2024

Every digital marketeer should know how to do a technical SEO website analysis, but manually doing it takes time and effort. Instead, using technical SEO tools to identify and quickly fix website issues that…

SEO Tools

17 October 2023
9:00 am

PPC Posts You May Have Missed This Month, December 2023

How to leverage offline conversions to boost Google bidding performance

PPC Posts You May Have Missed This Month, November 2023

Google Ads Data Manager: New face of the first-party data management

The next big thing: how to train your custom ChatGPT

How to track Google Ads conversions using WBRAID and GBRAID after the iOS 14 update

Google BigQuery Studio: A comprehensive guide

PPC Posts You May Have Missed This Month, October 2023

How can programmatic advertising be effective with ABM?

Best technical SEO tools in 2024

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