Insights on Performance Marketing and Tech

Google Privacy Sandbox: A safe web for everyone

The Google Privacy Sandbox encourages more private browsing because of the growing concern about online tracking. For this reason, Google has already started to phase out third-party cookies to enhance user privacy. Update: Google…

Data Science in Digital Marketing

28 June 2024
8:28 am

How to remove unwanted referral spam traffic in GA4

Marketeers collect, analyze and interpret data to make strategic decisions. Otherwise, it’s not a logical way to get an effective result with trial and error. However, what happens if this data is manipulated? Of…

Google Analytics

21 May 2024
2:53 pm

PPC Posts You May Have Missed This Month, April 2024

Dive into the dynamic world of pay-per-click advertising with our curated selection of must-read PPC insights from April 2024. 7 ways to improve your Google Ads Click-Through Rates by Marin Software There are several…

PPC Basics

20 May 2024
10:33 am

Google Ads Quality Score: The factors that will improve your AdRank

Based on the discussion on LinkedIn, I thought it was time to make a summary of the components we know about Google’s Quality Score (QS). It’s a black box, but luckily, some documents are…

Google Ads Optimization

30 April 2024
10:21 am

Consent Mode V2 Implementation using GTM and Klaro

User data is undoubtedly an important resource that formulates marketing strategies for all brands. However, no matter how valuable this data is, organizations and brands must comply with international laws when collecting data. For…

Data Science in Digital Marketing

15 April 2024
9:59 am

PPC Posts You May Have Missed This Month, March 2024

Discover the latest trends, updates, and actionable strategies for marketers — from innovations to case studies, this guide is your shortcut to staying ahead in PPC. How Google Search Generative experience is impacting ads…

PPC Basics

5 April 2024
3:02 pm

IP2Location: IP lookup with detailed geolocation

An online bookstore can suggest books based on your local weather conditions—cozy mysteries during a snowstorm or adventurous tales on a sunny day. How does a website know exactly where you are and show…

Data Science in Digital Marketing

2 April 2024
12:44 pm

PPC Posts You May Have Missed This Month, February 2024

Explore the latest insights in PPC with a roundup of notable posts from February 2024. 4 advanced GPT-4 capabilities to level up your PPC efforts — Search Engine Land Which ways can increase PPC…

PPC Basics

19 March 2024
5:09 am

Streamlining corporate identity: How PEMAVOR achieved professionalism with Visme

When PEMAVOR began its journey, our presentations lacked polish and consistency was a problem. Preparing new ones in alignment with our corporate identity took hours. We needed a way to professionalize and stand out….

Data Science in Digital Marketing

12 March 2024
8:30 am

The top tools for PPC fraud blocking in 2025

We’re in 2025 and PPC (Pay-Per-Click) fraud is still a big concern. These deceptive practices drain advertising budgets and falsify campaign analytics, creating challenges for marketeers worldwide. Such a nightmare. Right? However, as fraudsters…

PPC Tools

26 February 2024
11:31 am

Google Privacy Sandbox: A safe web for everyone

How to remove unwanted referral spam traffic in GA4

PPC Posts You May Have Missed This Month, April 2024

Google Ads Quality Score: The factors that will improve your AdRank

Consent Mode V2 Implementation using GTM and Klaro

PPC Posts You May Have Missed This Month, March 2024

IP2Location: IP lookup with detailed geolocation

PPC Posts You May Have Missed This Month, February 2024

Streamlining corporate identity: How PEMAVOR achieved professionalism with Visme

The top tools for PPC fraud blocking in 2025

All Insights