INSIGHTS ON PERFORMANCE MARKETING AND TECH

Are programmatic advertising and Google display ads the same? Programmatic advertising is an automated ad-buying model powered by artificial intelligence and machine learning. And GDN (Google Display Network) allows advertisers to reach target audiences…

Keep up with our list of importance PPC updates from September 2023 that you might not have overlooked. Google Ads for lead generation by Search Engine Land Every company’s potential customer journey is different…

Programmatic advertising automates the buying and selling of online ads. It’s practical because the process is faster and proper. However, it has its own challenges.  Ad fraud is a mind-numbing matter for marketing teams….

Don’t miss out on important PPC (Pay-Per-Click) updates. Let’s check out our monthly series. Attributes of a good landing page experience by Unbounce Google has standards, and you should meet them to succeed in…

Buyers (advertisers) and sellers (publishers) negotiated to display ads on specific websites. In old times, targeting ads and measuring performance took a lot of work because of the manual process. Besides, improving the campaigns…

Remember the days when auctioning for ad spaces between publishers and vendors? We have already left manual processes behind. Now, the price of ad space is determined instantly and bought through real-time bidding. The…

Check our monthly PPC series if you’re worried about missing this month’s essential PPC (Pay-Per-Click) updates. “Google rolls out brand restriction settings to all advertisers” by Search Engine Land Google’s brand restriction settings are…