INSIGHTS ON PERFORMANCE MARKETING AND TECH

Stay updated with the latest trends and insights. Let’s check out PPC posts from valuable sources. Reevaluate your match type and bidding strategy by OPTMYZR Navah Hopkins’ study examined broad versus exact match keyword…

Are programmatic advertising and Google display ads the same? Programmatic advertising is an automated ad-buying model powered by artificial intelligence and machine learning. And GDN (Google Display Network) allows advertisers to reach target audiences…

Keep up with our list of importance PPC updates from September 2023 that you might not have overlooked. Google Ads for lead generation by Search Engine Land Every company’s potential customer journey is different…

Programmatic advertising automates the buying and selling of online ads. It’s practical because the process is faster and proper. However, it has its own challenges.  Ad fraud is a mind-numbing matter for marketing teams….

Don’t miss out on important PPC (Pay-Per-Click) updates. Let’s check out our monthly series. Attributes of a good landing page experience by Unbounce Google has standards, and you should meet them to succeed in…

Buyers (advertisers) and sellers (publishers) negotiated to display ads on specific websites. In old times, targeting ads and measuring performance took a lot of work because of the manual process. Besides, improving the campaigns…