Insights on Performance Marketing and Tech

Why is IP score important for B2B?

B2B businesses don’t have a second or a penny to waste. Their online interactions should always be efficient and effective. Trial and error? Not a good solution to figure out the best methods. Only…

Data Science in Digital Marketing

28 July 2023
2:22 pm

How to get rid of Performance Max spam leads

What’s going on? For a long time, marketeers aren’t happy about Performance Max (PMax) results because they don’t get leads and waste ad budgets. It’s a shocking situation. Many marketeers are complaining about spam…

Google Ads Optimization, Google Display

25 July 2023
12:28 pm

ChatGPT in content marketing: A budget-friendly marketing solution

We generate ad campaigns to convince potential customers of our product or service. To be successful, we should understand their buying journey, pains, and desires. Otherwise, it’ll be pointless to run various campaigns, which…

AI in Business

18 July 2023
9:59 am

Machine Learning and Artificial Intelligence in Google Ads

With the rise of machine learning (ML) and artificial intelligence (AI), it’s no longer a challenge to write or optimize an ad that will trigger the target audience. Google Ads has made great strides…

AI in Business, Google Ads Bidding, Google Display, PPC Basics

13 July 2023
3:10 pm

Limitations of Google Analytics 4: Where Google Analytics 4 falls short

Hello, Google Analytics 4 (GA4), bye-bye old version web analytics. With advanced tracking capabilities, GA4 provides more valuable insights for website and mobile applications. Starting July 1, GA4 has already replaced Universal Analytics (UA)….

Google Analytics

5 July 2023
12:51 pm

PPC Posts You May Have Missed This Month, June 2023

Let’s read our June 2023 roundup of PPC updates! Every month, we keep you informed. Dive into the most essential PPC news and insights you might’ve missed this month. What is marketing efficiency ratio?…

PPC Basics

4 July 2023
3:42 pm

Search Trends Chart Generator vs. Search Trends Table Generator

Today, we’ll discuss the difference of Search Trends Chart Generator and Search Trends Table Generator. Even though they’re two similar tools, their usage areas may differ. Let’s say you’re an owner of a website,…

SEO Tools

3 July 2023
2:52 pm

Strategies to lower your cost-per-conversion; turn your target audience into customers

Digital marketing has its advantage with measurable performance over traditional marketing. Accordingly, marketeers spend hours to understand which tactic works by analyzing performances. In this post, we suggest 6 strategies for lowering the cost-per-conversion…

Google Ads Optimization

27 June 2023
9:08 am

PPC Posts You May Have Missed This Month, May 2023

Our monthly PPC post series provides the latest updates and insights in PPC (pay-per-click) advertising. Stay tuned for valuable tips and information to can drive your advertising success. Google to experiment with ads that…