Insights on Performance Marketing and Tech

How to collect first-party data with walker.js

How can companies customize their products and services? Any effort without data is nothing more than a chance. However, no company can afford to leave their business to chance. That is to say, they…

Data Science in Digital Marketing, Google Analytics

1 May 2023
1:48 pm

How to run N-gram analysis in BigQuery

N-grams essentially indicate the frequency of a word or sequence within our keyword list. Utilizing n-gram data enables you to identify the most popular and repetitive keywords. Therefore, you can analyze the search patterns…

Google BigQuery

27 April 2023
12:12 pm

PPC Posts You May Have Missed This Month, March 2023

Google Ads’ keyword matching process detailed in new guide by Search Engine Journal Recently, Google provided a rare glimpse into how its keyword matching system for search ads works. This advanced system uses cutting-edge…

PPC Basics

3 April 2023
9:17 am

Google Bard vs ChatGPT: Battle of the AI chatbots

AI chatbots are changing the way we search for information online. First, Chat-GPT impressed everyone with its capabilities since it became publicly available. Afterward, other companies have accelerated their work to secure their place…

AI in Business

29 March 2023
3:46 pm

Troubleshooting and solutions while importing offline conversions using GCLID

Are you struggling to track your offline conversions in Google Ads despite using GCLIDs? If so, you’re not alone. Offline conversion tracking is essential for businesses that want to measure the impact of their…

Data Science in Digital Marketing

29 March 2023
7:36 am

AI-generated content vs plagiarism: where do we draw the line?

Everyone agrees on how effective AI technology is, but people are divided on the creativity and originality of AI results. Is machine-generated content truly original, and if not, what are the ethical implications of…

AI in Business

28 March 2023
3:41 pm

How Looker Studio enhances the connectivity of data sources

Looker Studio boosts the power of data sources by giving users access to a comprehensive platform that connects to virtually any data source. This means you can use any type of data source without…

Data Science in Digital Marketing

23 March 2023
9:14 am

Spruce up your ABM strategy with these 5 game-changing resources

ABM (Account-Based Marketing) has recently gained popularity due to the rise of technology and data-driven marketing. This type of marketing allows companies to be more strategic and efficient by targeting specific accounts. ABM not…

Account Based Marketing

14 March 2023
7:41 am

Top 8 brand monitoring tools that will transform your business

Your brand’s digital presence can either lead you to failure or bring you success. If you worry or wonder about your brand’s reputation, it’s time to take control of it with brand monitoring tools….

Data Science in Digital Marketing

8 March 2023
11:10 am

How to control Performance Max campaigns

Performance Max campaigns are an advertising method that allows marketeers to use Google Ads features across YouTube, the Display Network, Search, Discover, Gmail, and Maps under a single campaign. Google automatically shows your ads…

Google Ads Optimization

6 March 2023
3:25 pm

How to collect first-party data with walker.js

How to run N-gram analysis in BigQuery

PPC Posts You May Have Missed This Month, March 2023

Google Bard vs ChatGPT: Battle of the AI chatbots

Troubleshooting and solutions while importing offline conversions using GCLID

AI-generated content vs plagiarism: where do we draw the line?

How Looker Studio enhances the connectivity of data sources

Spruce up your ABM strategy with these 5 game-changing resources

Top 8 brand monitoring tools that will transform your business

How to control Performance Max campaigns

All Insights