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INSIGHTS ON PERFORMANCE MARKETING AND TECH
We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.
While popular SEO tools like SEMrush and Ahrefs offer powerful features, its detailed interface can be complex and costly for small businesses and freelance content writers. Like that for you? Even if SEO isn’t…
Google Search Trends enables users to delve into the vast realm of search data and gain unique insights into interests, concerns, and curiosities. By providing real-time and historical data on trending search queries, this…
Here is April’s PPC newsletter for you, including how to optimize your campaigns, track performance, and guarantee a successful ROI. Google Enhances Discovery Ads by Search Engine Journal Google’s latest update to its Discovery…
How can companies customize their products and services? Any effort without data is nothing more than a chance. However, no company can afford to leave their business to chance. That is to say, they…
N-grams essentially indicate the frequency of a word or sequence within our keyword list. Utilizing n-gram data enables you to identify the most popular and repetitive keywords. Therefore, you can analyze the search patterns…
Google Ads’ keyword matching process detailed in new guide by Search Engine Journal Recently, Google provided a rare glimpse into how its keyword matching system for search ads works. This advanced system uses cutting-edge…
AI chatbots are changing the way we search for information online. First, Chat-GPT impressed everyone with its capabilities since it became publicly available. Afterward, other companies have accelerated their work to secure their place…
Are you struggling to track your offline conversions in Google Ads despite using GCLIDs? If so, you’re not alone. Offline conversion tracking is essential for businesses that want to measure the impact of their…
Everyone agrees on how effective AI technology is, but people are divided on the creativity and originality of AI results. Is machine-generated content truly original, and if not, what are the ethical implications of…
Looker Studio boosts the power of data sources by giving users access to a comprehensive platform that connects to virtually any data source. This means you can use any type of data source without…