INSIGHTS ON PERFORMANCE MARKETING AND TECH

We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.

Here is April’s PPC newsletter for you, including how to optimize your campaigns, track performance, and guarantee a successful ROI. Google Enhances Discovery Ads by Search Engine Journal Google’s latest update to its Discovery…
N-Gram analysis in PPC - FREE N-Gram Analyzer
N-grams essentially indicate the frequency of a word or sequence within our keyword list. Utilizing n-gram data enables you to identify the most popular and repetitive keywords. Therefore, you can analyze the search patterns…
Google Ads’ keyword matching process detailed in new guide by Search Engine Journal Recently, Google provided a rare glimpse into how its keyword matching system for search ads works. This advanced system uses cutting-edge…
How to train your custom ChatGPT
AI chatbots are changing the way we search for information online. First, Chat-GPT impressed everyone with its capabilities since it became publicly available. Afterward, other companies have accelerated their work to secure their place…