Insights on Performance Marketing and Tech

How to use DebugView in GA4

In the digital world, understanding what your users and potential customers are doing is important to improve business. Google Analytics 4 (GA4) is a great tool to collect this data. However, sometimes errors can…

Google Analytics

7 September 2023
8:18 am

B2B programmatic advertising: Improve your business with efficient targeting

Buyers (advertisers) and sellers (publishers) negotiated to display ads on specific websites. In old times, targeting ads and measuring performance took a lot of work because of the manual process. Besides, improving the campaigns…

PPC Basics

28 August 2023
2:06 pm

How to connect HubSpot with Google Analytics 4 via Client ID

HubSpot lets you collect information from people who fill out forms on your website. Using this data, you can create strategies to turn website visitors into potential customers. However, you can’t see visitors’ buying…

Google Analytics

9 August 2023
10:30 am

Programmatic advertising for targeted marketing success

Remember the days when auctioning for ad spaces between publishers and vendors? We have already left manual processes behind. Now, the price of ad space is determined instantly and bought through real-time bidding. The…

PPC Basics

7 August 2023
1:05 pm

PPC Posts You May Have Missed This Month, July 2023

Check our monthly PPC series if you’re worried about missing this month’s essential PPC (Pay-Per-Click) updates. “Google rolls out brand restriction settings to all advertisers” by Search Engine Land Google’s brand restriction settings are…

PPC Basics

1 August 2023
7:24 am

Why is IP score important for B2B?

B2B businesses don’t have a second or a penny to waste. Their online interactions should always be efficient and effective. Trial and error? Not a good solution to figure out the best methods. Only…

Data Science in Digital Marketing

28 July 2023
2:22 pm

How to get rid of Performance Max spam leads

What’s going on? For a long time, marketeers aren’t happy about Performance Max (PMax) results because they don’t get leads and waste ad budgets. It’s a shocking situation. Many marketeers are complaining about spam…

Google Ads Optimization, Google Display

25 July 2023
12:28 pm

ChatGPT in content marketing: A budget-friendly marketing solution

We generate ad campaigns to convince potential customers of our product or service. To be successful, we should understand their buying journey, pains, and desires. Otherwise, it’ll be pointless to run various campaigns, which…

AI in Business

18 July 2023
9:59 am

Machine Learning and Artificial Intelligence in Google Ads

With the rise of machine learning (ML) and artificial intelligence (AI), it’s no longer a challenge to write or optimize an ad that will trigger the target audience. Google Ads has made great strides…

AI in Business, Google Ads Bidding, Google Display, PPC Basics

13 July 2023
3:10 pm

Limitations of Google Analytics 4: Where Google Analytics 4 falls short

Hello, Google Analytics 4 (GA4), bye-bye old version web analytics. With advanced tracking capabilities, GA4 provides more valuable insights for website and mobile applications. Starting July 1, GA4 has already replaced Universal Analytics (UA)….

Google Analytics

5 July 2023
12:51 pm

How to use DebugView in GA4

B2B programmatic advertising: Improve your business with efficient targeting

How to connect HubSpot with Google Analytics 4 via Client ID

Programmatic advertising for targeted marketing success

PPC Posts You May Have Missed This Month, July 2023

Why is IP score important for B2B?

How to get rid of Performance Max spam leads

ChatGPT in content marketing: A budget-friendly marketing solution

Machine Learning and Artificial Intelligence in Google Ads

Limitations of Google Analytics 4: Where Google Analytics 4 falls short

All Insights