Insights on Performance Marketing and Tech

Create regex code for keyword classification on Google Looker Studio Query Builder

Looker Studio is a Google product, designed for transforming data for insightful visualizations. However, that’s not all, it gets even more effective with regex. This function lets you create calculated fields, so you can…

Data Science in Digital Marketing

26 May 2023
2:01 pm

Boost your ranking game with PEMAVOR’s always-free SEO tools pack

While popular SEO tools like SEMrush and Ahrefs offer powerful features, its detailed interface can be complex and costly for small businesses and freelance content writers. Like that for you? Even if SEO isn’t…

SEO Tools

23 May 2023
8:40 am

Turkiye’s upcoming elections: Google Search Trends Chart Insights

Google Search Trends enables users to delve into the vast realm of search data and gain unique insights into interests, concerns, and curiosities. By providing real-time and historical data on trending search queries, this…

Data Science in Digital Marketing, Google Trends

3 May 2023
1:36 pm

PPC Posts You May Have Missed This Month, April 2023

Here is April’s PPC newsletter for you, including how to optimize your campaigns, track performance, and guarantee a successful ROI. Google Enhances Discovery Ads by Search Engine Journal Google’s latest update to its Discovery…

PPC Basics

3 May 2023
12:15 pm

How to collect first-party data with walker.js

How can companies customize their products and services? Any effort without data is nothing more than a chance. However, no company can afford to leave their business to chance. That is to say, they…

Data Science in Digital Marketing, Google Analytics

1 May 2023
1:48 pm

How to run N-gram analysis in BigQuery

N-grams essentially indicate the frequency of a word or sequence within our keyword list. Utilizing n-gram data enables you to identify the most popular and repetitive keywords. Therefore, you can analyze the search patterns…

Google BigQuery

27 April 2023
12:12 pm

PPC Posts You May Have Missed This Month, March 2023

Google Ads’ keyword matching process detailed in new guide by Search Engine Journal Recently, Google provided a rare glimpse into how its keyword matching system for search ads works. This advanced system uses cutting-edge…

PPC Basics

3 April 2023
9:17 am

Google Bard vs ChatGPT: Battle of the AI chatbots

AI chatbots are changing the way we search for information online. First, Chat-GPT impressed everyone with its capabilities since it became publicly available. Afterward, other companies have accelerated their work to secure their place…

AI in Business

29 March 2023
3:46 pm

Troubleshooting and solutions while importing offline conversions using GCLID

Are you struggling to track your offline conversions in Google Ads despite using GCLIDs? If so, you’re not alone. Offline conversion tracking is essential for businesses that want to measure the impact of their…