Insights on Performance Marketing and Tech

How Looker Studio enhances the connectivity of data sources

Looker Studio boosts the power of data sources by giving users access to a comprehensive platform that connects to virtually any data source. This means you can use any type of data source without…

Data Science in Digital Marketing

23 March 2023
9:14 am

Spruce up your ABM strategy with these 5 game-changing resources

ABM (Account-Based Marketing) has recently gained popularity due to the rise of technology and data-driven marketing. This type of marketing allows companies to be more strategic and efficient by targeting specific accounts. ABM not…

Account Based Marketing

14 March 2023
7:41 am

Top 8 brand monitoring tools that will transform your business in 2025

Your brand’s digital presence can either lead you to failure or bring you success. If you worry or wonder about your brand’s reputation, it’s time to take control of it with brand monitoring tools….

Data Science in Digital Marketing

8 March 2023
11:10 am

How to control Performance Max campaigns

Performance Max campaigns are an advertising method that allows marketeers to use Google Ads features across YouTube, the Display Network, Search, Discover, Gmail, and Maps under a single campaign. Google automatically shows your ads…

Google Ads Optimization

6 March 2023
3:25 pm

Maximize the performance of your PMax campaigns with Google Ads scripts

Although Performance Max (PMax) helps advertisers create effective campaigns automatically, advertisers may still want to maintain control over certain aspects of their campaigns. Setting up scripts in your account is a great way to…

Google Ads Optimization, Google Ads Script

6 March 2023
1:09 pm

PEMAVOR Free Tools Explained

Marketing budgets are falling to their lowest levels in recent history; from %11 to %6.4 as a percentage of company revenue. Gartner Annual CMO Spend Survey In the aftermath of a global pandemic, marketing…

PPC Tools, SEO Tools

5 March 2023
3:22 am

PPC Posts You May Have Missed This Month, February 2023

In this newsletter, we have summarized the latest articles and insights from the world of PPC marketing. Performance Max for B2B: 4 best practices by Search Engine Land Google’s move to Performance Max campaigns…

PPC Basics

1 March 2023
8:32 am

Protect your PPC success: Secure your ad spend with the top fraud detection tools

PPC (Pay-Per-Click) allows companies to reach targeted audiences through various advertising platforms such as Google Ads, Bing Ads, Facebook Ads, etc. However, like any online advertising method, PPC can be vulnerable to fraud. Fraudsters…

PPC Tools

27 February 2023
12:13 pm

Avoid quota problems in Looker Studio: 9 tips to get you started

Do you get a quota error when you run multiple operations on Looker Studio in succession and wait half an hour for the next operation? The quota issue can be an annoying problem for…

Data Science in Digital Marketing, Google Analytics

27 February 2023
10:27 am

How to exclude fraud GDN placements using IP scoring

No one wants to spend money on fraudulent Google Display Network (GDN) placements. No one wants to drive unrealistic traffic to websites. However, fraudulent placements are still a big problem for marketeers. In this…

Data Science in Digital Marketing, Google Display

16 February 2023
7:59 am