Insights on Performance Marketing and Tech

Maximize the performance of your PMax campaigns with Google Ads scripts

Although Performance Max (PMax) helps advertisers create effective campaigns automatically, advertisers may still want to maintain control over certain aspects of their campaigns. Setting up scripts in your account is a great way to…

Google Ads Optimization, Google Ads Script

6 March 2023
1:09 pm

PEMAVOR Free Tools Explained

Marketing budgets are falling to their lowest levels in recent history; from %11 to %6.4 as a percentage of company revenue. Gartner Annual CMO Spend Survey In the aftermath of a global pandemic, marketing…

PPC Tools, SEO Tools

5 March 2023
3:22 am

Protect your PPC success: Secure your ad spend with the top fraud detection tools

PPC (Pay-Per-Click) allows companies to reach targeted audiences through various advertising platforms such as Google Ads, Bing Ads, Facebook Ads, etc. However, like any online advertising method, PPC can be vulnerable to fraud. Fraudsters…

PPC Tools

27 February 2023
12:13 pm

Avoid quota problems in Looker Studio: 9 tips to get you started

Do you get a quota error when you run multiple operations on Looker Studio in succession and wait half an hour for the next operation? The quota issue can be an annoying problem for…

Data Science in Digital Marketing, Google Analytics

27 February 2023
10:27 am

How to exclude fraud GDN placements using IP scoring

No one wants to spend money on fraudulent Google Display Network (GDN) placements. No one wants to drive unrealistic traffic to websites. However, fraudulent placements are still a big problem for marketeers. In this…

Data Science in Digital Marketing, Google Display

16 February 2023
7:59 am

Getting started with Simple ML for Sheets

Google recently released a beta version of Simple ML (Machine Learning) for Sheets, which offers both simple and complex machine learning features to Google Sheets users. While Simple ML is intended for those who…

Data Science in Digital Marketing

2 February 2023
1:40 pm

5 helpful tools for detecting AI-generated content

Was the article you’re reading created by an AI or written by a human? That distinction is getting harder and harder, isn’t it? ChatGPT was released last November by OpenAI. With surprisingly good results,…

SEO Tools

30 January 2023
10:12 am

What does the former Data Studio promise as the new Looker Studio?

The new Looker Studio promises a more user-friendly interface with a cleaner look. It also promises more features. What’s Looker Studio? As of October 2022, Google’s Looker Studio is the new face of the…

Data Science in Digital Marketing

30 January 2023
10:08 am

Account-based marketing (ABM): How targeting high-value accounts can boost ROI

Account-based marketing is a method of targeting and engaging high-value accounts in B2B marketing. Rather than casting a wide net and trying to reach as many potential customers as possible, ABM is about identifying…

Account Based Marketing

26 January 2023
12:45 pm

How to enable MSCLKID tracking with auto-tagging in Microsoft Ads

Enabling MSCLKID Tracking with Auto-tagging in Microsoft Ads is a key step in optimizing your ad performance. It helps you monitor and understand your ad interactions, providing valuable insights. Let’s improve your ad with…

Microsoft Ads, PPC Basics

23 December 2022
12:29 pm