Insights on Performance Marketing and Tech

Protect your PPC success: Secure your ad spend with the top fraud detection tools

PPC (Pay-Per-Click) allows companies to reach targeted audiences through various advertising platforms such as Google Ads, Bing Ads, Facebook Ads, etc. However, like any online advertising method, PPC can be vulnerable to fraud. Fraudsters…

PPC Tools

27 February 2023
12:13 pm

Avoid quota problems in Looker Studio: 9 tips to get you started

Do you get a quota error when you run multiple operations on Looker Studio in succession and wait half an hour for the next operation? The quota issue can be an annoying problem for…

Data Science in Digital Marketing, Google Analytics

27 February 2023
10:27 am

How to exclude fraud GDN placements using IP scoring

No one wants to spend money on fraudulent Google Display Network (GDN) placements. No one wants to drive unrealistic traffic to websites. However, fraudulent placements are still a big problem for marketeers. In this…

Data Science in Digital Marketing, Google Display

16 February 2023
7:59 am

Getting started with Simple ML for Sheets

Google recently released a beta version of Simple ML (Machine Learning) for Sheets, which offers both simple and complex machine learning features to Google Sheets users. While Simple ML is intended for those who…

Data Science in Digital Marketing

2 February 2023
1:40 pm

5 helpful tools for detecting AI-generated content

Was the article you’re reading created by an AI or written by a human? That distinction is getting harder and harder, isn’t it? ChatGPT was released last November by OpenAI. With surprisingly good results,…

SEO Tools

30 January 2023
10:12 am

What does the former Data Studio promise as the new Looker Studio?

The new Looker Studio promises a more user-friendly interface with a cleaner look. It also promises more features. What’s Looker Studio? As of October 2022, Google’s Looker Studio is the new face of the…

Data Science in Digital Marketing

30 January 2023
10:08 am

Account-based marketing (ABM): How targeting high-value accounts can boost ROI

Account-based marketing is a method of targeting and engaging high-value accounts in B2B marketing. Rather than casting a wide net and trying to reach as many potential customers as possible, ABM is about identifying…

Account Based Marketing

26 January 2023
12:45 pm

How to enable MSCLKID tracking with auto-tagging in Microsoft Ads

Enabling MSCLKID Tracking with Auto-tagging in Microsoft Ads is a key step in optimizing your ad performance. It helps you monitor and understand your ad interactions, providing valuable insights. Let’s improve your ad with…

Microsoft Ads, PPC Basics

23 December 2022
12:29 pm

How to store MSCLKID in Google Analytics 4

Storing MSCLKID in Google Analytics 4 is a straightforward process, made possible using “Custom Definitions” and “Google Tag Manager”. This guide will walk you through the necessary steps to achieve this. What is the…

Google Analytics, Microsoft Ads, PPC Basics

23 December 2022
12:29 pm

How to bring GCLID offline conversions to your Google Ads account

As well as creating an effective ad, closely monitoring ad performance and measuring its impact on sales is also a game changer. Let’s check this step-by-step guidance on how to create a valid file…

Data Science in Digital Marketing

7 December 2022
8:29 am

Protect your PPC success: Secure your ad spend with the top fraud detection tools

Avoid quota problems in Looker Studio: 9 tips to get you started

How to exclude fraud GDN placements using IP scoring

Getting started with Simple ML for Sheets

5 helpful tools for detecting AI-generated content

What does the former Data Studio promise as the new Looker Studio?

Account-based marketing (ABM): How targeting high-value accounts can boost ROI

How to enable MSCLKID tracking with auto-tagging in Microsoft Ads

How to store MSCLKID in Google Analytics 4

How to bring GCLID offline conversions to your Google Ads account

All Insights