Insights on Performance Marketing and Tech

Google Bard vs ChatGPT: Battle of the AI chatbots

AI chatbots are changing the way we search for information online. First, Chat-GPT impressed everyone with its capabilities since it became publicly available. Afterward, other companies have accelerated their work to secure their place…

AI in Business

29 March 2023
3:46 pm

Troubleshooting and solutions while importing offline conversions using GCLID

Are you struggling to track your offline conversions in Google Ads despite using GCLIDs? If so, you’re not alone. Offline conversion tracking is essential for businesses that want to measure the impact of their…

Data Science in Digital Marketing

29 March 2023
7:36 am

AI-generated content vs plagiarism: where do we draw the line?

Everyone agrees on how effective AI technology is, but people are divided on the creativity and originality of AI results. Is machine-generated content truly original? If not, what are the ethical implications of its…

AI in Business

28 March 2023
3:41 pm

How Looker Studio enhances the connectivity of data sources

Looker Studio boosts the power of data sources by giving users access to a comprehensive platform that connects to virtually any data source. This means you can use any type of data source without…

Data Science in Digital Marketing

23 March 2023
9:14 am

Spruce up your ABM strategy with these 5 game-changing resources

ABM (Account-Based Marketing) has recently gained popularity due to the rise of technology and data-driven marketing. This type of marketing allows companies to be more strategic and efficient by targeting specific accounts. ABM not…

Account Based Marketing

14 March 2023
7:41 am

Top 8 brand monitoring tools that will transform your business in 2025

Your brand’s digital presence can either lead you to failure or bring you success. If you worry or wonder about your brand’s reputation, it’s time to take control of it with brand monitoring tools….

Data Science in Digital Marketing

8 March 2023
11:10 am

How to control Performance Max campaigns

Performance Max campaigns are an advertising method that allows marketeers to use Google Ads features across YouTube, the Display Network, Search, Discover, Gmail, and Maps under a single campaign. Google automatically shows your ads…

Google Ads Optimization

6 March 2023
3:25 pm

Maximize the performance of your PMax campaigns with Google Ads scripts

Although Performance Max (PMax) helps advertisers create effective campaigns automatically, advertisers may still want to maintain control over certain aspects of their campaigns. Setting up scripts in your account is a great way to…

Google Ads Optimization, Google Ads Script

6 March 2023
1:09 pm

PEMAVOR Free Tools Explained

Marketing budgets are falling to their lowest levels in recent history; from %11 to %6.4 as a percentage of company revenue. Gartner Annual CMO Spend Survey In the aftermath of a global pandemic, marketing…

PPC Tools, SEO Tools

5 March 2023
3:22 am

PPC Posts You May Have Missed This Month, February 2023

In this newsletter, we have summarized the latest articles and insights from the world of PPC marketing. Performance Max for B2B: 4 best practices by Search Engine Land Google’s move to Performance Max campaigns…

PPC Basics

1 March 2023
8:32 am

Google Bard vs ChatGPT: Battle of the AI chatbots

Troubleshooting and solutions while importing offline conversions using GCLID

AI-generated content vs plagiarism: where do we draw the line?

How Looker Studio enhances the connectivity of data sources

Spruce up your ABM strategy with these 5 game-changing resources

Top 8 brand monitoring tools that will transform your business in 2025

How to control Performance Max campaigns

Maximize the performance of your PMax campaigns with Google Ads scripts

PEMAVOR Free Tools Explained

PPC Posts You May Have Missed This Month, February 2023

All Insights