Insights on Performance Marketing and Tech

Getting started with Simple ML for Sheets

Google recently released a beta version of Simple ML (Machine Learning) for Sheets, which offers both simple and complex machine learning features to Google Sheets users. While Simple ML is intended for those who…

Data Science in Digital Marketing

2 February 2023
1:40 pm

PPC Posts You May Have Missed This Month, January 2023

We’ve compiled a list of the top PPC posts from January. New features, tools, tips, and tricks for optimizing your campaigns—there’s something for everyone. Without further ado, let’s dive in! How to avoid 7…

PPC Basics

31 January 2023
9:20 am

5 helpful tools for detecting AI-generated content

Was the article you’re reading created by an AI or written by a human? That distinction is getting harder and harder, isn’t it? ChatGPT was released last November by OpenAI. With surprisingly good results,…

SEO Tools

30 January 2023
10:12 am

What does the former Data Studio promise as the new Looker Studio?

The new Looker Studio promises a more user-friendly interface with a cleaner look. It also promises more features. What’s Looker Studio? As of October 2022, Google’s Looker Studio is the new face of the…

Data Science in Digital Marketing

30 January 2023
10:08 am

Account-based marketing (ABM): How targeting high-value accounts can boost ROI

Account-based marketing is a method of targeting and engaging high-value accounts in B2B marketing. Rather than casting a wide net and trying to reach as many potential customers as possible, ABM is about identifying…

Account Based Marketing

26 January 2023
12:45 pm

PPC Posts You May Have Missed This Month, December 2022

We present some of the most important PPC articles and blog posts you may have missed in December 2022. Whether you’re a PPC veteran or a newcomer to the field, this post will give…

PPC Basics

28 December 2022
11:47 am

How to enable MSCLKID tracking with auto-tagging in Microsoft Ads

Enabling MSCLKID Tracking with Auto-tagging in Microsoft Ads is a key step in optimizing your ad performance. It helps you monitor and understand your ad interactions, providing valuable insights. Let’s improve your ad with…

Microsoft Ads, PPC Basics

23 December 2022
12:29 pm

How to store MSCLKID in Google Analytics 4

Storing MSCLKID in Google Analytics 4 is a straightforward process, made possible using “Custom Definitions” and “Google Tag Manager”. This guide will walk you through the necessary steps to achieve this. What is the…

Google Analytics, Microsoft Ads, PPC Basics

23 December 2022
12:29 pm

Deep Dive Newsletter January 2023