Insights on Performance Marketing and Tech

How to store MSCLKID in Google Analytics 4

Storing MSCLKID in Google Analytics 4 is a straightforward process, made possible using “Custom Definitions” and “Google Tag Manager”. This guide will walk you through the necessary steps to achieve this. What is the…

Google Analytics, Microsoft Ads, PPC Basics

23 December 2022
12:29 pm

How to bring GCLID offline conversions to your Google Ads account

As well as creating an effective ad, closely monitoring ad performance and measuring its impact on sales is also a game changer. Let’s check this step-by-step guidance on how to create a valid file…

Data Science in Digital Marketing

7 December 2022
8:29 am

Fetch GCLID from Google Ads API

The Google Ads API helps export GCLIDs that aren’t accessible in the Google Ads interface. Using the Google Ads API reports, you can easily obtain the GCLIDs of those who clicked on your ads…

Google Ads Script

7 December 2022
8:24 am

Fetch GCLID from Google Analytics 4 API

GCLID data reports stored in Google Analytics can be fetched along with other metrics using the GA4 API. This process is easier than you think. All you need is a Google Analytics property where…

Google Ads Optimization, Google Analytics

1 December 2022
11:33 am

How to enable automatic GCLID tracking in Google Ads

Google Ads has many great features that allow you to target your ads to people who are looking for specific products or services, but one of the best is GCLID. And thanks to “Auto-tagging”…

Data Science in Digital Marketing

24 November 2022
8:32 am

Google Cloud use cases for marketing

The world is changing fast. In the past, marketers had to rely on intuition to understand their customers. Today, they can use the tools to collect and analyze customer data and make decisions based…

Google BigQuery

15 November 2022
10:36 am

Top 5 IP address enrichment services for B2B companies

Even if you have a product of the highest quality, if you don’t market it properly, you’ll have difficulty carrying the world before you. That’s why, you should research your market thoroughly and bridge…

Data Science in Digital Marketing

9 November 2022
11:14 pm

Top 5 IP fraud scoring tools

Google Display, PPC Basics

9 November 2022
11:03 pm

How can website personalization increase your CVR?

How do brands understand what we want to watch or what we want to buy? How do they convince us so quickly? They watch us very closely, that’s for sure. They may know us…

Data Science in Digital Marketing

9 November 2022
10:13 pm

What’s the difference between Google Analytics 4 and Universal Analytics?

Google recently announced that Universal Analytic (UA) is being upgraded. Here comes Google Analytics 4 (GA4) with its completely new look and feel. Since we’re currently in a transition period, we can use both….

Google Analytics

9 November 2022
9:34 pm

How to store MSCLKID in Google Analytics 4

How to bring GCLID offline conversions to your Google Ads account

Fetch GCLID from Google Ads API

Fetch GCLID from Google Analytics 4 API

How to enable automatic GCLID tracking in Google Ads

Google Cloud use cases for marketing

Top 5 IP address enrichment services for B2B companies

Top 5 IP fraud scoring tools

How can website personalization increase your CVR?

What’s the difference between Google Analytics 4 and Universal Analytics?

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