INSIGHTS ON PERFORMANCE MARKETING AND TECH

We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.

Fetch GCLID from Google Ads API
The Google Ads API helps export GCLIDs that aren’t accessible in the Google Ads interface. Using the Google Ads API reports, you can easily obtain the GCLIDs of those who clicked on your ads…
Google Cloud use cases for marketing
The world is changing fast. In the past, marketers had to rely on intuition to understand their customers. Today, they can use the tools to collect and analyze customer data and make decisions based…