Insights on Performance Marketing and Tech

PPC Posts You May Have Missed This Month, November 2022

This month, we’re highlighting some great posts from PPC. 8 Smart ways to compete in Google Ads (without raising bids) by WordStream You don’t have to bid more than your budget to compete with…

PPC Basics

1 December 2022
9:28 am

How to enable automatic GCLID tracking in Google Ads

Google Ads has many great features that allow you to target your ads to people who are looking for specific products or services, but one of the best is GCLID. And thanks to “Auto-tagging”…

Data Science in Digital Marketing

24 November 2022
8:32 am

Google Cloud use cases for marketing

The world is changing fast. In the past, marketers had to rely on intuition to understand their customers. Today, they can use the tools to collect and analyze customer data and make decisions based…

Google BigQuery

15 November 2022
10:36 am

Top 5 IP address enrichment services for B2B companies

Even if you have a product of the highest quality, if you don’t market it properly, you’ll have difficulty carrying the world before you. That’s why, you should research your market thoroughly and bridge…

Data Science in Digital Marketing

9 November 2022
11:14 pm

Top 5 IP fraud scoring tools

We have some bad news for you: fraudsters will never give up. However, by using proper IP fraud detection solutions, you can keep fraudulent activity off your brand. IP scoring is one such method….

Google Display, PPC Basics

9 November 2022
11:03 pm

How can website personalization increase your CVR?

How do brands understand what we want to watch or what we want to buy? How do they convince us so quickly? They watch us very closely, that’s for sure. They may know us…

Data Science in Digital Marketing

9 November 2022
10:13 pm

What’s the difference between Google Analytics 4 and Universal Analytics?

Google recently announced that Universal Analytic (UA) is being upgraded. Here comes Google Analytics 4 (GA4) with its completely new look and feel. Since we’re currently in a transition period, we can use both….

Google Analytics

9 November 2022
9:34 pm

Top 10 GA4 sources which give beneficial tips for beginners

These days, most companies are switching from UA (Universal Analytics) to GA4 (Google Analytics 4) because we all know that Google will finally discontinue UA on July 11, 2023. The new version, GA4, will…

Google Analytics

8 November 2022
10:43 pm

Google Analytics 4 in Europe—What’re the risks and the potentials?

Data is power. The more valuable data we’ve, the better we can analyze the future of our business. That’s why it’s important to gain valuable insights about your target audience in order to develop…

Google Analytics

8 November 2022
10:28 pm

PPC Posts You May Have Missed This Month, November 2022

How to enable automatic GCLID tracking in Google Ads

Google Cloud use cases for marketing

Deep Dive Newsletter October 2022

Top 5 IP address enrichment services for B2B companies

Top 5 IP fraud scoring tools

How can website personalization increase your CVR?

What’s the difference between Google Analytics 4 and Universal Analytics?

Top 10 GA4 sources which give beneficial tips for beginners

Google Analytics 4 in Europe—What’re the risks and the potentials?

All Insights