News Posts - PEMAVOR

Google Ads API : Google Ads API and Google Ads scripts search term insight report update starting March 3, 2025

Upcoming Change in Google Ads API: What PPC Managers Need to Know (March 2025) Starting March 3, 2025, significant changes will be implemented in the Google Ads API regarding search term insight reports. Specifically,…

Mar 3, 2025
7:28 am

Understanding robots.txt for SEO Experts: February 24, 2025

Understanding robots.txt for SEO Experts: February 24, 2025 With an ever-changing digital landscape, mastering robots.txt and related controls is critical for SEO experts aiming to optimize their site’s crawlability. This refresher comes at an…

Feb 25, 2025
2:52 pm

Google Ads Announcements Action Required for Offline Conversion Import (OCI) for Apps

Google Ads now requires advertisers utilizing Offline Conversion Import (OCI) to incorporate the ‘conversion_environment’ parameter in their data uploads by April 30, 2025. This critical parameter allows advertisers to specify whether a conversion occurred…

Feb 7, 2025
7:06 am

Google Ads API : Control ads identifier usage with IMA DAI SDK by setting your network code

New Update Improves Stream Request Management and Compliance Google has introduced a major enhancement to the Interactive Media Ads (IMA) DAI SDK, enabling better control over stream requests and compliance with Google Ad Manager…

Feb 7, 2025
5:58 pm

Enhancements in Google Ads Quality: October 2024

The latest update from Google focuses on improving ad experiences by refining the quality systems that determine how and when ads are displayed in Search. With an emphasis on user intent and the navigation…

Feb 6, 2025
5:58 pm

Google Ads & Commerce New ways to help you drive performance with Demand Gen – October 2024

In an era where visual-first content captivates consumers, understanding the latest updates in Demand Gen campaigns on Google is crucial for PPC managers. The new features not only promise to enhance engagement but also…

Feb 5, 2025
4:13 pm

Google Ads API : Extending the deprecation period for the Authorized Buyers Real-time Bidding protocol

Extended Support for Real-Time Bidding Protocol Before OpenRTB Becomes the Standard Google has officially extended the deprecation date for the Authorized Buyers Real-time Bidding (RTB) protocol until April 30, 2025. This extension provides digital…

Feb 4, 2025
4:10 pm

Google Ads API : Google Ads API v16 sunset reminder

Attention PPC managers! Google Ads API v16 is set to sunset on February 5, 2025. After this date, all requests made through this version will fail, emphasizing the urgency to migrate to a newer…

Feb 3, 2025
4:09 pm

Google Ads API : Use ad inspector to debug your mobile applications October 2024

Enhancements to Google AdMob: Introducing Ad Inspector for PPC Managers The newly launched Ad Inspector tool provides PPC managers with powerful capabilities for real-time analysis of ad requests directly within mobile applications. Its ease…

Feb 3, 2025
3:08 pm

Google Ads API : Upcoming changes to enable brand guidelines in Performance Max

The digital marketing landscape is always evolving, and staying ahead of the game is crucial for success. One exciting update is set to take effect on January 20, 2025, when new Performance Max (PMax)…

Feb 3, 2025
3:08 pm

LATEST GOOGLE UPDATES IN PPC & SEO