LATEST GOOGLE UPDATES IN PPC & SEO

Stay up to date with the latest Google releases and updates in PPC & SEO. We regularly compile the recent news to keep you informed and ahead in the ever-evolving world of digital marketing.
The evolving landscape of content creation is providing brands with unprecedented opportunities to connect with audiences through trusted YouTube creators. With the recent enhancements to YouTube BrandConnect, marketers can harness the influence of these…
More Control for Advertisers as Negative Keyword Cap Increases Google Ads has announced a significant expansion to the negative keyword limit for Performance Max (PMax) campaigns, increasing the cap from 100 to 10,000 per…
Understanding robots.txt for SEO Experts: February 24, 2025 With an ever-changing digital landscape, mastering robots.txt and related controls is critical for SEO experts aiming to optimize their site’s crawlability. This refresher comes at an…
AI is reshaping Google Search, enhancing user experience and impacting Search advertising strategies significantly. To succeed in this evolving landscape, PPC managers must adapt to new AI-powered changes to improve ad performance and better…