Latest from Google

We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.

The evolving landscape of content creation is providing brands with unprecedented opportunities to connect with audiences through trusted YouTube creators. With the recent enhancements to YouTube BrandConnect, marketers can harness the influence of these…
More Control for Advertisers as Negative Keyword Cap Increases Google Ads has announced a significant expansion to the negative keyword limit for Performance Max (PMax) campaigns, increasing the cap from 100 to 10,000 per…
AI is reshaping Google Search, enhancing user experience and impacting Search advertising strategies significantly. To succeed in this evolving landscape, PPC managers must adapt to new AI-powered changes to improve ad performance and better…
Exciting developments have arrived with the launch of the Display & Video 360 API v4, now available in public beta. This update introduces significant changes that can enhance campaign management and performance tracking for…