PPC News Archives - Page 2 of 3

Enhancements in Google Ads Quality: October 2024

The latest update from Google focuses on improving ad experiences by refining the quality systems that determine how and when ads are displayed in Search. With an emphasis on user intent and the navigation…

Feb 6, 2025
5:58 pm

Google Ads & Commerce New ways to help you drive performance with Demand Gen – October 2024

In an era where visual-first content captivates consumers, understanding the latest updates in Demand Gen campaigns on Google is crucial for PPC managers. The new features not only promise to enhance engagement but also…

Feb 5, 2025
4:13 pm

Google Ads API : Extending the deprecation period for the Authorized Buyers Real-time Bidding protocol

Extended Support for Real-Time Bidding Protocol Before OpenRTB Becomes the Standard Google has officially extended the deprecation date for the Authorized Buyers Real-time Bidding (RTB) protocol until April 30, 2025. This extension provides digital…

Feb 4, 2025
4:10 pm

Google Ads API : Google Ads API v16 sunset reminder

Attention PPC managers! Google Ads API v16 is set to sunset on February 5, 2025. After this date, all requests made through this version will fail, emphasizing the urgency to migrate to a newer…

Feb 3, 2025
4:09 pm

Google Ads API : Use ad inspector to debug your mobile applications October 2024

Enhancements to Google AdMob: Introducing Ad Inspector for PPC Managers The newly launched Ad Inspector tool provides PPC managers with powerful capabilities for real-time analysis of ad requests directly within mobile applications. Its ease…

Feb 3, 2025
3:08 pm

Google Ads API : Upcoming changes to enable brand guidelines in Performance Max

The digital marketing landscape is always evolving, and staying ahead of the game is crucial for success. One exciting update is set to take effect on January 20, 2025, when new Performance Max (PMax)…

Feb 3, 2025
3:08 pm

Google Ads API Launches Developer Research Group – January 2025

Developers Can Now Contribute to Google Ads API Enhancements Google has launched the Google Ads API Research Group, offering developers the chance to participate in surveys and usability studies that shape the evolution of…

Feb 3, 2025
2:13 pm

Google Performance Max Features for Advertisers: November 2024

As we approach the end of the year and the bustling holiday season, advertisers are aiming to maximize their marketing ROI. With rapidly shifting holiday demand and trends, harnessing AI has become essential for…

Oct 24, 2024
5:39 am

Google Launches Video Experiment Tools for Advertisers: October 2024

Google has introduced an exciting update that simplifies the setup of Video consideration and reach experiments, making it easier for marketers focused on video campaigns and PPC optimization to measure the effectiveness of different…

Oct 17, 2024
5:48 am

YouTube First Position Ads Now Available Across All Content: September 2024

In an exciting update for digital marketers and PPC managers, Google has announced the expansion of First Position ads beyond YouTube Select inventory. This change allows brands to place their ads prominently across all…

Sep 15, 2024
5:42 am

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