Latest PPC News from Google

The evolving landscape of content creation is providing brands with unprecedented opportunities to connect with audiences through trusted YouTube creators. With the recent enhancements to YouTube BrandConnect, marketers can harness the influence of these…

Google has introduced an exciting update that simplifies the setup of Video consideration and reach experiments, making it easier for marketers focused on video campaigns and PPC optimization to measure the effectiveness of different…

In an exciting update for digital marketers and PPC managers, Google has announced the expansion of First Position ads beyond YouTube Select inventory. This change allows brands to place their ads prominently across all…