New Update Improves Stream Request Management and Compliance
Google has introduced a major enhancement to the Interactive Media Ads (IMA) DAI SDK, enabling better control over stream requests and compliance with Google Ad Manager policies. This update, particularly relevant for advertisers and developers integrating LiveStreamRequest and VODStreamRequest, ensures smoother ad management and improved local storage settings.
Key Enhancements for IMA DAI SDK Users
- Network Code Parameter Support
Developers can now pass the network code parameter when creating full-service stream requests, ensuring seamless integration with Ad Manager policies. - One-Time Configuration for Compliance
The network code parameter automatically aligns your IMA DAI setup with Ad Manager settings, simplifying compliance requirements. - Enhanced Local Storage Control
When programmatic limited ads are disabled in Ad Manager, the network code can be used to disable local storage, improving user privacy and experience.
How to Implement This Update Effectively
- Integrate the Network Code
Ensure that your IMA DAI SDK requests include the network code parameter for optimal compliance and ad performance. - Leverage Multi-Platform Support
The update applies across HTML5, Android, iOS, tvOS, Chromecast, and Roku, enabling cross-device consistency. - Stay Up-to-Date with Ad Manager Guidelines
Review the official programmatic limited ads article and learn how to find and implement your Ad Manager network code to stay compliant with best practices.
Why This Matters for Advertisers & Developers
- IMA DAI SDK now supports network code parameters, improving compliance and request handling.
- This update enhances ad delivery efficiency across multiple platforms.
- Ad Manager integrations are now more streamlined, ensuring better control over local storage settings.
For more updates on Google’s latest advertising technologies, follow PEMAVOR’s industry insights.
